2010 How Do They View Ming And Dark?

When it comes to entrepreneurs' minds, I can't help but see many entrepreneurs interviewed over the years.

Some of them were recognized at the beginning of the brand establishment.

Hundreds of millions of dollars, once again interviewed him, the entrepreneur's self-confidence and mentality are completely different.

Thinking is originally a symbol of mentality, and some entrepreneurs are not afraid.

It will die, because there are other industries that can form a complete group. Some entrepreneurs are struggling between the life and the darkness of the enterprise, while others are full of confidence on the steaming day.

The change of enterprise's brightness depends entirely on the insistence of the leaders on the belief.

The sequel is more valuable.

The one hundred Chinese fir building in Pudong New Area, Shanghai, looks somewhat old-fashioned under the background of those buildings with higher glass mirrors.

By the end of 2009, the total construction area was 43392 square meters and 26 storeys high.

It was officially completed in Ningbo.

In the book "Shan Shan key", it is introduced in Zheng Yonggang's view that this square building, which is about to be put into use, symbolizes the cultural connotation of Chinese fir's introverted, confident and upright culture and metaphor in the design of 4 sections and 6 stories of each building.

Develop the trend of "high and low".

In fact, "

"Not too smart", which is almost unknown in the 90s of last century, is now rarely heard. Shanshan has begun to turn to a business that needs to be steady and outwardly rebuilt from the marketing channel of brand creation and passionate marketing.

The perfect prequel can not tell the shades of Shan Shan, but the sequel is the most exciting unknown arrangement.

"

Making the national brand, scale and efficiency are all the leading enterprises.

however

It is a competitive field, no monopoly, brand has its own target consumer groups, belongs to personalized consumption, unlike other industries, unlike automobiles, chemical and petroleum extraction, you can not be infinitely great.

After 1999, we began to think about this problem, and our financial strength and energy remained.

Zheng Yonggang quietly explained why Shanshan went on the road of pluralism.

In fact,

In recent years, the layout of diversified investment business is very close to the operation mode of Japanese business community.

In a business forum, Zheng Yonggang also suggested that entrepreneurs present to see a book called Mitsui empire in action.

After reading the model of Mitsui consortium in his book, he made many suggestions to many entrepreneurs: "like SONY, NEC, TOYOTA are all his subsidiaries, his subsidiaries are the top 500 in the world, but the president of Mitsui will expire in the two session.

Unlike the US, the Japanese model pursues teamwork, teamwork, and joint management.

Zheng Yonggang seems calm as to whether or not an enterprise will lose control because it is too large.

He said he prefers to think, he does not want to control. "Cooperation needs to be bosom, you are a shareholder, and I am a shareholder. If you go to do it, I will look at it and help you do macroscopically, strategically and directing. Most Chinese business executives are willing to do it themselves, but I am not."

Zheng Yonggang said.

Silence or silence?

In the early twenty-first Century, it was only three or four years.

As a high starting point

Let domestic counterparts

Strength is impressive.

A special show held in the capital, Li Valley, is like a "deep water bomb" which amazed the world.

Get "

"And" the most talented designer "to make this young.

Easy to take the first step in your career.

Among the flowers and applause, nearly 100 franchised outlets spread all over the country, followed by advanced brands.

"In the face of this, Li Valley has stepped into the international arena.

As a counsellor and marshal, Li Wei, the family leader, Qian Wei gradually faded from the fashion industry.

The secret is not related to the state of the man in charge.

The impact of Qi Gang's departure to Li Gu can not be said to be small, very competitive.

Just entering the market is facing

The fault...

Qian Wei said, "everyone can be an expert in management and sales, but not everyone can be outstanding.

。

Some people in the trade say that Li Valley spends a lot of money.

Fame is a fool, but we think it is a fool to lose money on talent! "

So at any cost, but in exchange for the hidden valley.

Talent training does not necessarily leave talent. In modern enterprise management, talent management is much more complicated than static sales reports and products.

do

The goal is not big but strong. The women's wear market is changing rapidly. The requirements of modern clothing for products and enterprises are: small batch, multiple varieties, high quality, and a fast response mechanism to the market.

Therefore, the lack of designers is probably.

This brand of stamina goes to a hidden fatal blow.

On the other hand, despite its reputation in the fashion industry, Qi Gang did not have a brand like Li Gu to play his talents.

A few days ago, through the Beijing opened shortly after the Guo Rui department store, inadvertently discovered the brand DAZZLE.

A little bit of surprise, maybe Qian Wei is just silent but not hidden.

Create demand and pursue brand spirit.

"

There is no soul. We have to build a brand that embodies our lifestyles and values, and our products have souls. "

Zhou Shaoxiong, chairman of the seven wolves, explains the new brand culture innovation of the enterprise.

In 2010,

The development environment is complex and changeable.

The product has always been mainly domestic.

Although it has avoided the cusp of the international financial crisis, it has to face the high inflation pressure at home.

In China, the garment industry is facing a critical period of pformation.

Released a group of fashion blockbusters and a series of TVC, attracted the attention of the industry.

The 5 domestic frontline stars express the brand new cultural connotation of "men are more than one side" by deducing mature, elegant and open-minded men's demeanor.

Faced with the impact of the international financial crisis, the seven wolves were not affected, but sales increased significantly.

But now, with the rise of domestic CPI and PPI, and the increase of production costs of raw materials, rents and labor, are seven wolves facing a new round of shuffle or opportunity?

Zhou Shaoxiong said: "we now feel the inflationary pressure obviously, but this is an industrial one.

This year, the rise in the cost of production caused by the increase of the price of cotton, the increase of labor costs can also be digested by other forms. Now the increase of raw materials is too big, which leads to the price of clothing to go up.

For us, this may be a new round of opportunities, business turnover has been pushed up, but it is hard to say whether profits can be improved synchronously.

If the price is pushed up, will the consumer's ability to bear down? It depends on how strong the pricing power is.

We pay attention to brand diversification, so the pricing space will be relatively large. Many of our customers have high brand loyalty and low sensitivity to price when buying.

After the financial crisis in 2008, the whole market was changing, and the world economic problems exacerbated the restructuring of the domestic market.

And other upstream enterprises, in 2010 is a harvest year.

This is a restructured era with many uncertainties.

Zhou Shaoxiong said: "the most important point is to have a close relationship with consumers' experience and feelings. This depends on whether the core of the business is well handled, and whether they can find and create consumer demand in time.

In addition, with the development of technology, new marketing modes such as mobile phones, Internet and Internet of things are emerging. Enterprises should keep pace with the times, otherwise they will lose the market.

What is most satisfying to Zhou Shaoxiong is that the company's terminal operation system has been pformed. Originally, it was driven by the spirit of personal struggle to promote the development of enterprises. Now the company has built a team driven mechanism, and digitalization and information system construction has entered the application stage, and more professionals have been introduced.

"We hope to have the spirit of the Chinese age.

From the start of business, the brand spirit we propagate is the spirit of struggle and the spirit of the wolf. This is in line with the spirit of the times at the beginning of reform and opening up.

With the development of the economy, we constantly integrate into the brand advertisement the cognition of values, that is, how to make an excellent man from inside to outside.

We are not just doing it.

,

There is no soul. We should pursue life and pursue values.

In this way, we have the soul of our products and brands.

Zhou Shaoxiong said.