The &Nbsp 4S Experience Store Is Coming To Guangzhou.

The first 4S store in Guangzhou

When it comes to 4S shops, the most direct association is the flagship store of brand cars.

Today, this model is also applied to the clothing industry.

It is reported that the first concept store (with an area of 500 square meters) will be formally unveiled in Tianhe Wan Ling Hui square in Guangzhou on the 4S experience model of garment industry, which was first created by the bin Bao costumes.

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The experience hall will not only bring the visual image of Berlin's aesthetic concepts, but also break the two senses of seeing and listening, and bring together multiple sensory experiences including sight, listen, touch and smell.

The design of the new 4S experience Museum starts with Brandenburger Tor and the central axis.

BENBO, director of marketing in China, LawrenceMark introduces the design theme of the new image: crossing the most brilliant Brandenburger Tor, entering the Berlin wall, just like the time tunnel from classical to modern time.

Unlike the 4S advocated by the automotive industry, the 4S experience model pioneered by bin Bao clothing is based on the research and Research on the consumption characteristics of Chinese urban fashion in the past 6 years, and the new terminal operation mode put forward by the fashion consumption trend in the Chinese market.

4S experience mode covers: Sell (clothing sales), SightExperience (visual experience), Self-IdentityService (personalized service), LifeStyleSalon (Fashion salon).

Breaking the single function of merchandise sales, the costumes Experience Hall brought by the 4S experience mode pays more attention to the most popular visual experience of the generation generation: providing the most fashionable clothing and goods with the best value for money; providing the most artistic visual experience of the terminal; inviting fashion designers to provide personalized matching services at regular intervals; moving fashion salon with the fashion media and fashion brands to the 4S concept hall, and covering the fashion consumer life experience 360 degrees.

Lin Jingxin, a marketing expert and a Public Relations Research Institute of Zhongshan University, believes that the concept of 4S was originally applied to the automotive industry. The application of this model to the garment industry by bin Bao dress is a pformation of the traditional terminal form.

The 4S experience mode of bibao dress is different from the 4S operation mode of the automobile industry. The core of the automobile 4S shop is to provide a perfect after-sales service system. The core of the 4S is the experience. The integration of experience marketing is not only a response to the consumption trend, but also a change to the traditional channel.

With the use of 4S experience mode in the bin Bao dress flagship store, the domestic apparel industry and even the fashion consumption industry will start a new wave of terminal change.