Sports Apparel Will Take Downhill Trend In The Next Three Years

The market is very sluggish and the price of brand is rising. The sports apparel industry will continue to maintain a downward trend in the next three years.

"The sports apparel market is very depressed now. According to my experience, the trend of downhill will continue for three years. Gong Aijun, director of Shengsheng garment factory in Baiyun District, Guangzhou, said.

Shengsheng garment factory in Baiyun District of Guangzhou is a professional manufacturer of knitted sportswear and leisure garments. It mainly produces long and short sleeved knitted T-shirts and sports suits, and its positioning is medium and high grade. In Mr. Gong's view, this year, both domestic and foreign markets, are relatively weak and will last for quite a long time. However, while the agency processing and small brand enterprises are facing shrinking demand and sluggish development, the major sportswear brands have launched price raising actions.

Sports apparel was "up"

"You may not like outdoor sports, but it doesn't mean that you don't like outdoor sports products. You may not climb or climb mountains, but that doesn't mean you don't need a mountaineering suit." A sportswear veteran pointed out.

With the rise of labor costs and the cost of raw materials, sports apparel products have been on the rise for the most recent time. From the interim results released by Anta, PEAK, XTEP and Lining, we can see that PEAK's clothing products have been increased by 2.1% since the first half of this year, which is the least price increase among several sports apparel enterprises. However, the increase in the price did not bring a significant rise in gross margin. For the first half of 2010, gross profit margin fell by 0.4%. The gross price of XTEP, which is the most expensive, is only 1.8% higher than last year's 38.9%, reaching 40.7%.

"The most important factor in the price increase of sports apparel is the rise in labor and raw material prices. According to PEAK's China Daily, the number of new employees is far below the increase in salary expenditure. At the same time, cotton and other textile materials have been rising this year. Analysts pointed out.

Forced transformation

Shaanxi Baoji Lusha Garments Co., Ltd. is a sports clothing oriented product manufacturer. The company founded in 1992 is the only enterprise specializing in sports brand clothing production in Northwest China. Wang Keli, general manager of the company, said that their company's sportswear positioning is "wide". Up to 40, 50 years old, down to 17 and 18 years old, you can find clothes suitable for them here.

When it comes to the main products of sportswear enterprises, Wang Keli said that in the face of the severe market situation, his company has just changed its style recently and will take the assault clothing as the main player. A raincoat or windbreaker is one of the essential equipment for outdoor enthusiasts. Whether consumers climb mountains, climb ice, hike or climb mountains, a "all-weather" assault garment is indispensable.

According to the data provided by Li Shi, Secretary General of the China Mountaineering Association's venue equipment and equipment committee, the sales of footwear and clothing in outdoor products have maintained an annual growth rate of 40% in recent years, of which the sales of mountaineering clothing in 2009 have reached 5 billion yuan.

As the market capacity of the clothing has expanded rapidly, the quality problem has attracted more and more attention. "Usually outdoor sports require three layers of clothing: the underwear is inside, to ensure the body's dry; the middle is a warm clothing, to ensure that the air layer is formed in the clothes; the outer layer is a coat, which usually includes clothing, assault trousers and raincoat. A good assault clothing must ensure its windproof, waterproof, thermal insulation, breathability and wear resistance. Judging from the current routine wear performance, basic safety performance and functional test of the suit, carcinogenic dyes and formaldehyde exceeding the standard are relatively rare, mainly because they do not indicate the implementation standards and basic safety performance, and many of them are not satisfactory in terms of ventilation and waterproofing. Zhang Dezhi, deputy director of the consumer guidance department of China Consumer Association, said.