Analysis Of Terminal Selection Skills And Enemy And Friend Strategy

First, the inspection of the terminal.

1, terminal selection is a long-term and significant investment. It can not be revised as a promotional activity. So when choosing a store, we must pay attention to the following points:

A financial strength: to prevent certain businesses from digging holes in the fire, and to take the operator's capital in the name of investment.

B credibility: payment is a major event for every business. Once the goods sold are unable to return the funds in time, it will probably lead to the collapse of the capital chain and even ruin.

C reputation: before entering the terminal, we must make a careful investigation of its history. Once the terminal has seen all kinds of scandals, the operators should step in cautiously to prevent them from going through the mud.

D terminal operator: man is the most elusive animal. The main managers of the terminal must be in the pulse before they intend to enter.

2, as the saying goes, a dog marries a dog and a chicken marries a chicken. Before setting up a store, all operators must inspect the brand positioning of the terminal. For example, for VERSACE, PRADA, GUCCI and other brands, small and medium-sized business super can not build the platform for the above international top brands; for some small and medium-sized brands, entering into stores such as Beijing Xidan and Guangzhou friendship is not enough. After all, these trump terminals have very high costs, and the general operators can not afford them.

3, as the saying goes, the smell of wine is still afraid of the alley. The location chosen is the top priority of terminal inspection. The selection of location mainly depends on the following elements:

A space: because each brand has different commodity types, the space needed is also very different. The space is too large to cover the remaining space and it appears empty and sparse. If the space is too small, it will not be able to display all the goods, so that sales will be limited. Therefore, the position must be in line with its own needs, as far as possible, not waste nor cramped.

B floor: floor selection is not always decided by clothing operators, but floors also affect sales to a certain extent. Generally speaking, clothing sales should not be too low, but it should not be too high. Too low is crowded, making sales environment noisy, too high will make customers tired and affect buying emotions. Therefore, the operator should pay attention to the floor selection, unless the store floor is special, but the popularity is very strong. This situation can take the next step into consideration.

C other: apart from space and floors, there are other factors that will affect the quality of store stores in the future. For example, whether it is located at the corner, the corner, whether there is a column and so on. If your shop is located in a dead corner, or there is a big column blocking at the shop entrance, then the flow of people is bound to be limited; if you can choose an excellent corner, then the advantage of the store can make you attract two people, and the customer entry rate will naturally be very high.

4, good horse saddle! Terminal hardware facilities are also the key to build a good shopping environment. Good ventilation facilities, elegant background music, spacious shopping passages, comfortable overall colors, harmonious lighting, quiet shop fragrance, fashionable rest area are all the concrete embodiment of the fine environment. These seemingly ordinary and subtle aspects are the conditions that an excellent store should possess. Therefore, operators must not neglect these details when inspecting terminals. Because this is the age that determines success or failure in detail, and the success or failure of the terminal determines your success or failure.