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Rhine Textile: New Win

2010/12/21 9:37:00 35

It is the dream of every entrepreneur in the textile city to make the fabrics fashionable and beautiful, and Chen Jinyu and his Rhine Textile Co., Ltd.

company

It's done.

Over the past 10 years, the professional production process of knitted products has accumulated rich experience in Rhine textile production in terms of fabric production process requirements and technological innovation. Every detail can be meticulous and strive for perfection. Thus, it is not surprising that the sales performance of a single container per day is born.

There is a magic formula for product development.

Shaoxing Rhine Textile Co., Ltd. is the first batch of enterprises in the textile city to enter the knitted fabric market. It is inseparable from Chen Jinyu's keen insight into the market and the ability to catch business opportunities.

Rhine textile has brought into full play the advantages of the private sector mechanism, formulated a strict management method, strictly controlled production costs, steadily improved product quality, and adopted flexible marketing strategies on foreign trade to enhance the market competitiveness of products.

Nowadays, more and more local businesses are beginning to take part in the attempt to share the big cake of the knitting market. As a pioneer, Rhine textile has always maintained the position of market leader, which naturally has its extraordinary business strategy.

As general manager Chen Jinyu said, "new products are the best.

Customer

The heart. "

Guangzhou Zhongda is a gathering place of fashion fabrics. Chen Jinyu leads his team down south every month to inspect the fashion trend of the Pearl River Delta fabric market and collect the most advanced market information.

When enterprises have "panacea", whether they can achieve "efficacy", they still need "consultation".

Chen Jinyu asked the company staff to hold a small meeting every Monday, and put an end to formalism. All participants should speak and feedback their work and departmental conditions.

The communication and interaction between departments increased, and the efficiency and tacit understanding of employees were higher.

At the 2010 Autumn Fair of Keqiao, which was just closed, the staff of the company were united in one mind, closely cooperated, and the orders kept flowing.

Hospitality is the way of management.

While developing products and cultivating brands, Rhine also pays attention to the construction of enterprise culture.

Entering the Rhine textile import and Export Co., Ltd. in Keqiao Times Square, the first feeling is the warmth of the family.

The fabrics between the samples are placed in a random fashion. The lobby corridor is decorated with fashion and generous. The reception hall has hot tea cold drinks and fruit platters. Each staff member is hospitable and hospitable.

Chen Jinyu often invites customers and old friends to come to the company to have tea and chat, listen to customers' suggestions on the products, and share the popular information and market information that he gets from domestic and foreign fabric exhibitions.

Each time, he will record the customers' thoughts and needs, make timely feedback summary, integrate the first-hand information into the product design, and combine the latest international trends to purposefully develop new products.

Over time, Rhine's product positioning is even more.

clear

R & D level has steadily increased.

Many customers who had lost their customers in the past have taken the initiative to come back. They believe that they can find the fabric they need in Rhine.

Today, the business layout of Rhine's textile industry has expanded to all over the world. A large number of experienced technical backbone and efficient and effective sales team are becoming more and more united as the company grows.

Chen Jinyu said that Rhine's future must be faster and higher, the speed of research and development should be accelerated, the product positioning should be improved, and strive to fully open the high-end market in Europe and America in 5 years, and let Rhine become a well-known label of international fashion fabrics.