Dongguan Branch Textile Calmly Deal With The "Raw Material Crisis"

When the crisis happened, it was a test.

This year, the price of raw materials represented by cotton has fluctuated rapidly, which has brought great pressure to the operation of enterprises.

As a manufacturer of denim fabrics, Dongguan Textile Co., Ltd. has a very large scale but has a unique business model.

This makes Ke textile people in the response to this "raw material crisis" in a calm manner.

"Sales are not running out."

Come

Lin Yaokun, deputy general manager of charge of sales, told reporters that in the past, the R & D staff stayed indoors and closed doors, while salesmen were not familiar with the products and were exhausted: there was no effective combination of R & D and sales.

"Now, the cotton yarn is rising and the business pressure is very great. Only by fully understanding the market and developing more marketable products can we increase the weight of the survival and development of enterprises."

Lin Yaokun himself is a technical source and has been working in the textile industry for more than 20 years. He is also a national fabric designer.

This time, he is the best selling company in charge of textile sales.

Lin Yaokun explained further that sales are not running out, and salesmen should fully understand the research and development process.

The customer asks 10 questions, you can only answer 1, how to do the sales? How to wash the water, how to use the pulp and what materials to add, the salesperson should know.

Customers do not ask, you have to work hard to guide him, what products are targeted at the market, what style, suitable for what age and so on.

At the same time, in the process of communication with customers, get information, timely feedback to the R & D department, improve the level of R & D, and develop more marketable products.

"Branch spinning belongs to the industry with relatively strong digestion capacity.

The fluctuation of cotton price provides us with an opportunity to optimize our customers and optimize our team.

We believe that all the textile companies will work together to get through this stage.

Zhang Yi told reporters, with the same as always elegant and calm.

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Believe in yourself and control others.

Its confidence comes from accurate market positioning.

Since its inception in 2010, it has been positioning and developing high-end denim fabrics.

Their customers lack many famous brands such as Levi s, H & M, JACK&JONES and so on.

In view of the rise in cotton prices, Ke textile made strict rules and regulations in May this year.

Lin Yaokun told reporters: "opening our meeting minutes in May, we can clearly see that at that time, it was stipulated that the quantity of orders should be strictly controlled, and that the salesmen should be responsible for them."

In the context of the rise of cotton prices, for the high-end fabric enterprises such as Ke textile, the stability of product quality becomes very important, and the quality of fabrics depends on the yarn. Therefore, it is more rigorous in the inspection of the ordered yarn.

Wang Ling is a surveyor of science textiles. She was busy testing the new yarn all morning.

"Although the yarn is less than before, the testing requirements are stricter than before."

She said, "sometimes even though some yarns have reached the national standard, we need to assess the quality of yarn fabrics, so our requirements are often higher than national standards."

Lin Yaokun gave an example.

He said that some cotton yarn counts, proportions, and grades have all met the predetermined requirements, and are also in line with the relevant national standards. But the quality of woven fabrics is not as good as before, and the reason is in the "down rate".

After the soaring cotton prices, some cotton spinning enterprises have reduced the "down rate". As a result, problems such as short pile, cotton and Mao Yu will emerge in an endless stream, and ultimately the quality of the fabric will naturally drop.

"We believe in ourselves, but we can't control others, so in May, we ordered a death order to strictly control the quantity of orders and maintain the stability of products."

Lin Yaokun said.

Watch out for all the years.

When a crisis happens, it tests the comprehensive strength and historical accumulation of an enterprise.

Facing the sharp fluctuation of cotton price and the "ship moving along with the water", the reason that Ke spinning can be relatively calm is deep analysis, which is due to the inherent business philosophy and crisis consciousness of cowboy.

In the brochure of the textile enterprise, it is clearly stated that the company's development concept is "to be specialized, strong and healthy".

This has a great relationship with the character of Zhang Yi, the helm of spinning.

"My character is more cautious, and things tend to be stable.

Because of this character, I missed many opportunities to get rich.

Zhang Yi said half jokingly.

In response to the current "raw material crisis", CB's prudent business philosophy undoubtedly played a key role.

When the crisis came, some textile enterprises were in a difficult position due to the lack of crisis awareness and the shortage of funds for a short time.

Zhang Yi said, "if there is anything we can say about our company, our capital chain has been healthy."

"Bank loans can be a life-saving straw, or a straw that can crush a camel."

This is Zhang Yi's understanding of bank loans.

He said that unlike the debt management of some enterprises, there was hardly any money borrowed from the bank since its establishment. "Because of this, we have never owed the workers a penny wage."

Adapting to the robustness of the capital chain is a distinctive business model.

The people of the textile industry summarized their operation as "small production and big operation".

"Small production" is to make the factory small and fine. It only needs to control the key links in the production of denim, such as pulp dyeing and mercerizing, and the weaving links can be handed over to others.

"Big business" is to make R & D and sales bigger and better, to develop high quality products and to establish a wider distribution channel.

Zhang Yi explained that in fact, the factory is small and the market is bigger. It can also be understood as "small factories and big cloth".

For example, he said, for example, investment, we will only produce 1/3 for production, and the other 2/3 for R & D and sales.

"Smile curve" is a theory often quoted when people discuss the development of manufacturing industry.

The main idea is that in a complete industrial chain, the added value of manufacturing in the middle is the lowest, and high added value is more reflected in both ends: R & D and marketing.

At the same time, "smile curve" can also be refined and jumps out of the big industrial chain, but in terms of manufacturing, the "smile curve" is also applicable.

The cowboy is the "smiling corners of the mouth" in the manufacturing process of denim, so as to realize the ideal of making the enterprise stronger and stronger.