Laid-Off Women Workers Start A Flower Shop Successfully!

"Hello, the flowers you ordered have been delivered to the customers. Your friends are very happy."

Selection project

In 2002, Yan Liya was laid off from a commercial city. What she could do in the future became what she was facing at that time.

After a series of comparisons, Yan Liya finally locked her eyes on the flower shop.

However, 5 years ago, the flower market in Shijiazhuang was not as active as it is now. "When you visit a patient in a hospital, you don't buy a bunch of flowers as you do now. You usually buy a bag of fruit or milk or something."

Yan Liya said that at that time, the number of flower shops in Shijiazhuang was very limited.

However, Yan Liya ignored the "negative factors" and resolutely opened her flower shop.

Yan Liya told reporters that the reason why she chose florist shop was that she had liked to arrange flowers and grass, and that she had identified the flower shop with huge market potential. With the improvement of people's living standards, flowers would gradually be accepted by the majority of consumers.

And at that time

Insist on

For a long time after the opening of the flower shop, business has been very bleak. "Sometimes the shop does not even come in for a day."

Yan Liya said that she had no experience in starting business and had limited knowledge of flower arrangement.

So when she took advantage of the free time in the store, she and her husband often went to the flower shop to steal technology.

Sometimes standing next to see other people arranging flowers, it takes half a day to see them. After returning, two people start with the dried flowers at home.

Before long, Yan Li and her husband took part in the vocational skills competition of laid-off workers in the city, and won the three prize in the flower arranging project.

Shop only technology is not good, sales can not go, many seasonal flowers are rotten in the freezer.

This lasted for nearly two years, and several flower shops that had opened up frequently changed hands, but eventually disappeared.

In her own words, those days were hard to come by.

At last, Yan Li received a business arranged by the venue. Because Yan Li's quality of flowers was guaranteed and her service attitude was good, she won the praise from the person in charge of the unit. Eventually, the unit became the first big customer of Yan Liya, and has been working happily ever since.

"This gives me great confidence. It seems that this flower shop has a future."

the way of management

The flower shop opened third years ago, and gradually appeared.

Speaking of integrity, Yan Liya feels that this is the basic quality that all businesses must possess. Starting a business is a long-term thing. Unlike street selling fake goods, cheating is a good job.

The 5 years of opening a flower shop are also the 5 years to shape their integrity. Yan Liya told reporters that her honesty is relatively simple. The biggest honesty is to ensure the quality of your products and services. "Opening flower shops is also a service industry. These two items are especially important. Customers can recognize you, and you will have the possibility of survival."

Speaking of innovation, Yan Liya is also very impressed. "Flower shop is not simply selling flowers, flowers are also like clothing, but also to catch up with the latest trend.

For example, different material wrapping paper represents different popular elements. You must grasp it in time, otherwise it will be outdated.

In order to keep up with the trend, Yan Liya invited her flower shop to make a website, and joined other flower shops to form a flower gift National Express Alliance, which opened the flower shop to the Internet and sent flowers to all parts of the country.

Today, the flower shop's income is not only enough to meet the needs of the whole family, but also allows the company to expand its business and maintain a virtuous cycle.