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    Gap Enters China Through Various Forms.

    2010/12/22 10:23:00 120

    Gap China

    -

    Cape

    Gap Inc. (NYSE: GPS) announced today that the 4 stores in China will start.

    Do business

    The 4 stores have adopted modern design for the first time to bring the fashion style of Gap to Chinese consumers.

    Each store will include all product lines of Gap: Gap, GapKids, babyGap and GapBody.

    In addition, the company also launched its flagship store today, so that all customers in China can immediately purchase Gap clothing.


    "Gap is the first US retailer to provide uniform style clothing for all family members in the Chinese market. We are very pleased to introduce Gap cool and modern American style to Chinese customers.

    I believe that customers will like the characteristics of tailoring, quality and practicality of Gap clothing, especially our latest and most successful products - 1969 high-end jeans series.

    Yang Deming, President of Gap China, said.


    Shanghai:


    Gap's first flagship store in Shanghai will open in November 11th.

    It has an area of 1140 square meters and is located in the Hongkong square of Huaihai Middle Road, the important shopping street in Shanghai.

    The second flagship store, located in the golden tower of Nanjing West Road, is divided into two floors. It will open in the next few weeks.


    Beijing:


    Gap two stores in Beijing will open in November 13th.

    First family

    Flagship store

    Located in APM mall of Wangfujing street, it is divided into two stories, with an area of 1165 square meters.

    The second store is located in the east of Chaoyang North Road, Beijing, with an area of 1800 square meters.


    "Each store has a fully trained workforce to provide first-class services to customers.

    The receptionist will greet the customers at the entrance. Each series will have a special salesperson to help the customers.

    4 shops will provide professional appointment service for jeans.

    Gap Lorenzo, managing director of China, said Moretti.


    The details of storefront design incorporate style and functionality, focusing on reinterpreting Gap's blue box features.

    The cashier and the light glass elevator have a large number of glass made of white mirrors on the back, lined with non fixed white decorative walls, and embellished with sea blue glass.

    The huge floor windows, white marble floors and light penetrated the entire store, highlighting the sense of space and creating a bright shopping atmosphere.

    The design features of Gap are reinterpreted, and the local style is ingeniously integrated through the use of high-grade materials such as marble and warm Chinese oak.

    The shop has a complete "White Concept" space in front of it, which will continue to display the brand's featured items and focus products.


    These stores are located in high-end shopping areas, and the staff here are committed to providing a unique shopping experience for Chinese customers.


    At the same time, customers from all over China can also buy Gap products from Gap flagship store, and buy all the Gap China products at any time and anywhere.

    The website is co operated by Gap and Shanghai Yi Shang Network Information Co., Ltd., which has rich network sales experience.


    The opening of Gap will revolve around the theme of "Gap lets us together" (Let s Gap Together), celebrating the integration of Chinese and American culture and sharing our creativity and individuality.

    To commemorate this special occasion, the world famous photographer Annie Leibovitz has taken a series of pictures, inviting Chinese and American iconic personages in various fields as spokesmen, including Chinese actress Xun Zhou who is committed to sustainable development and Philippe Cousteau Jr., Sun Tzu and environmentalist of Jacques Cuse (JacquesCousteau).

    These photos will appear in the store, the official website and outdoor advertisements.

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