Tai Zi Long Will Create A Successful Mode Of Innovative Brand

In recent years, many clothing brands have been involved in children's clothing on the basis of the expanding children's wear market. However, the irrational industrial structure has led to the homogenization of the market, resulting in the reshuffle of many children's clothing brands.

Therefore, price war has become the most commonly used and effective means of competition to resist product homogenization and avoid vicious price competition. core The strategy lies in differentiated operation. Taizi long holding group's "Dragon Prince" brand children's clothing is a new way under the severe situation. Starting from the height of cultural safety, investing tens of millions of yuan together with the Central Propaganda Department to produce "Chinese ancient scientist" and other large-scale animation series, creating the cartoon mascot "Dragon Prince", making cartoon stars belonging to China by original animation, integrating animation, children's clothing and derivative products as the industry; taking the "Dragon Prince's theme living hall" chain operation as an important output channel; taking the "animation service brand, brand support animation" as the development principle, and constructing a new mode of cultural industry innovation brand operation suitable for China's national conditions and a complete industrial chain. The "Dragon Prince" brand has grown rapidly in the short term, breaking through the brand dilemma. In the short half year, the Dragon Prince children's wear has increased more than 150 franchisees, with annual sales of tens of millions of dollars.

At present, Taizi long Culture Communication Co., Ltd. is developing rapidly. The existing creative center, Distribution Department, animation production, marketing center, marketing planning, design center, production center, logistics distribution, information management, financial management and other business centers all over the country have a wide range of sales channels - department store brand counters, street shops, Dragon Prince's growth world, main stores and online stores.

The traditional animation industry adopts the operation mode of "first animated cartoon and then brand", but Taizi long Culture Communication Co., Ltd. creatively put forward the brand-new concept of "making the brand first and making the product again", that is, using the good corporate brand of Taizi long holding group to help the newly started animation. The new cartoon image is also derived from the original brand. The brand system based on the prince's cartoon product line is established. The Dragon Prince's theme living hall is used as the exclusive store system. The Long Taizi club is used as a member marketing system, creating the three major industries integrating creative products, traditional channels and information platforms.

"Stones from other hills can be used to attack jade". smart genius The brand is invited to invite Japanese Hello Kitty senior designer, Altman derivative product designer, and Momoka, the "father of the Q version", as a company consultant. Based on his profound insight into the brand of children, and according to his successful experience of global brand marketing, he launched the research on how to shape and develop the prince Altman brand, giving valuable advice from theory to actual combat, and adding icing on the cake to the brand operation of the company. Mr. Momoka guided the development of toys, ornaments, stationery and hats, gloves, footwear and other derivatives according to the demands of the Chinese market. For the time being, there are nearly ten fashion life series in the Dragon Prince product series, such as toy series, schoolbag series, notebook series stationery series, kettle series and watch series. Only toy series has developed plush series doll, dragon son nine series series doll, olympic series doll, Dragon Prince seal. Dragon Prince's theme living museum exhibits 80% Dragon Prince children's wear and 20% Dragon Prince's derivative products. The diversification of derivatives helps further enhance the brand image of "Dragon Prince".

Prince in order to make more children in the birth of words at any time can see Prince dragon, can inadvertently from all aspects like Dragon Prince. Adhere to the positioning of the animation, strongly advocate: "give children a right, let them choose for themselves, give children a space, let them imagine themselves, give children a problem, let them find their own answers, give children a difficulty, let them overcome the face, give children a topic, let them play their own creativity, give children a condition, let them grow and exercise." Dragon Prince has made a brand new attempt to brand segmentation industry, product collection, and sales channels.

Traditional industries can add more cultural connotations through the integration of cultural creativity, so as to achieve differential competition. Model A distinctive brand will enhance competitiveness. As we all know, Tai Zi long holding group is one of the top 100 enterprises in the apparel industry. Because of its successful operation for 15 years and accumulating rich clothing resources, its marketing network of 3000 chain stores has covered the whole country. With the help of the group's mature product development team and experienced management team, "Dragon Prince" children's clothing has been linked to the "Taizi long" brand blood from the day of birth, and has many incomparable advantages. With the brand of Taizi long to support the new brand of Dragon Prince, the new brand of Dragon Prince will be used to cultivate the new customer base of Taizi long in the future. The two will complement each other and complement each other. Dragon Prince takes culture as the engine, takes the brand as the foundation, and takes the animation industry development, the network game production, the newspaper publication service and the multimedia dissemination as the foundation, the cultural industry group which pursues the artistic value and the commercial value perfectly. A diversified network of channels has been successfully established to keep the company's leading position in development.

In the 07 or 08 years of practice, this innovation mode has been proved to be the most effective. In the 09 year, "Dragon Prince" children's clothing has nearly a hundred chain stores, breaking through 200 at the end of 2010, and successfully stationed in Hangzhou 100, Hangzhou Yintai and other Xiamen. Enterprises strive to grow to 500 in 11 years, achieve 10 million profits, achieve 12 in 12 years, and achieve 30 million profits.

For the five year in a row, Prince long has made the brand of "the best child and the most suitable child". On the basis of "creativity, innovation and creation", the brand has realized the perfect docking of animation and clothing -- "brand supporting animation, animation service brand". With the first-class terminal image, high quality service and appropriate price, we will lead the new concept of domestic consumer clothing brand consumption, and create a successful mode of innovative brand with small hands and big hands.