Xing Chang Xinda Independent Operation Of Brand Luggage Mall

In December 13th, the XinDa announced that the vertical B2C business of its luggage and bags would be independently operated. Meanwhile, the new brand shopping mall was named "Nutcracker" (www.htjz.com and www.hutaojiazi.com). It was also formally launched on the 13 th.

It is reported that the "Nutcracker" of the brand luggage store on the line will gradually replace the www.shaobag.com, which was launched by XinDa in 2005. The users of the original burn net can log into the Nutcracker shopping directly to achieve seamless docking.

Previously, according to sources, XinDa has set up the vertical B2C business of luggage and bags, including the mobile network and Nutcracker, and pferred to the new company "Beijing Art Technology Development Co., Ltd." under the name of Li Molin, vice president of the XinDa and B2C CEO of the vertical department.

The new online Nutcracker is located in the fashion fast selling brand luggage mall. The website style is more fashionable, mainly selling fashion brands.

Liu Lei, founder and chairman of XinDa, said: "the vertical B2C business of luggage and suitcase has been growing for 5 years under the support of the company's technology platform and services.

At the beginning, it is only an experimental field for the main business of the company, namely, the outsourcing of e-commerce services, but it can achieve steady growth every year, and its annual revenue is up to tens of millions of yuan.

Now it will be better developed if it is separated and operated independently.

Li Molin, President of nutcracker HTJZ.COM, said: "The Nutcracker sells mainly fashion category brand bags, and will focus on expanding product categories and quantity in the near future and introducing more fashion bag brands to provide consumers with more fashionable and personalized choices."

It is reported that e-commerce outsourcing service company Hing Long XinDa was founded in 2000, based on the independent research and development of the "PEC platform" for NOKIA, Motorola, Sony Ericsson, Dopod, 2%, Paci Doug and other traditional brand enterprises to provide full range of e-commerce services, realize the B2C website foreground, WMS, CRM, ERP and other systems seamless integration, opened the whole supply chain of e-commerce.