Guangzhou: Department Store Winter Clothing Discount Sales Promotion &Nbsp; Price Rise Discount Scope Is Not Enough "To Force"

The new year is approaching.

Department store winter clothing sales increased two or three times

Last week, the temperature dropped to about 3 degrees Celsius. Even though the temperature of the weekend has picked up, many people are busy buying all kinds of winter clothes to keep out the cold.

"The lowest price of the whole brand is 1!" the big posters outside the Tianhe City Department Store in Beijing road are very eye-catching. Such billboards are everywhere at the department stores, and twenty percent off promotions such as Guang Bai, Zhonghua department store and so on. The Beijing Road store and Xinguang department store in Tianhe City have made a discount of 30 percent off or even lower, while the Wangfujing department stores have a discount of 300 or 300.

On Sunday afternoon, in the men's clothing department of Wangfujing department store, people in front of the counters were crowded to pick up winter clothes such as down garments, cotton padded clothes and so on.

A down jacket salesman said that they sold dozens of popular styles this weekend, and there were not many hot selling money left.

Miss Zhang, the marketing department of the department store, said that the two days of 18~19 days had made the sales of their clothing increased by two to three times. This is also a weekend with the largest discount and sales growth since the winter.

Miss Zhang said that Guangzhou people are sensitive to temperature changes. Before the warmer months of 10~11, the demand for winter clothing was obviously less than that of recent days. With the increase of activity discount and temperature drop last weekend, sales volume has been significantly improved.

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Price rise

Discount is not enough.

Although Christmas and new year are drawing near, all major department stores are actively promoting sales. Some shopping centers even launch "400 to 1000 yuan voucher" activities, but the low discount of shopping malls is not enough.

A department store sells ninety percent off discount on the top floor.

Reporters saw that the store concentrated a lot of brand clothing and shoes, playing the entire 3 folded advertising.

Reporters found that most of these clothes and shoes are old, and the number of yards is not uniform. 70 percent off of the products in the stadium are rare. They usually only play 5~6.

A discount seller says that businesses usually use low discounts as an advertisement to attract consumers first. In fact, there are not many goods that are sold at a low discount rate, and the quality is also at risk.

He said that at the end of this year, when department stores sweep goods, they can be "calm". Because of rising prices, people's purchasing power has been reduced. At the end of the year, there will still be ample supply for customers to choose from. Consumers may wish to take more places and make decisions after goods are sold at three.

Wholesale market

More goods than wholesalers.

In Tianma, Baima, Hong Mian and Hui Mei several major clothing and footwear wholesale cities found that most businesses have begun to sell goods at low prices, crowded in the market, business is hot.

"The leather boots are 160 yuan a pair, the bottom shirt is 100 yuan three, the down jacket is 200 yuan," these attractive low price signboards make the beautiful ladies difficult to resist the temptation.

Some shops even launched 10 yuan belt and 30 yuan cotton clothes, and they were soon robbed by the public.

"Because this year's Spring Festival is ahead of schedule, and the recent temperature in Guangzhou has suddenly cooled, we have entered the clearance period ahead of schedule, and spring clothes have been on the way after the Spring Festival," says Xiao Zhang, who is doing the wholesale business of women's clothing.

In the wholesale markets, there are groups of students, hand nurses, and older aunts.