Heilongjiang: Clothing Consumption Demand Land Property Rights Small &Nbsp; &Nbsp; &Nbsp; Lack Of Characteristics Is The Main Reason.

stay

67 billion of clothing consumption real estate accounted for only 10%

Not long ago, the winter products festival was held in Hongbo shopping plaza in Harbin. The cold products produced by the southern manufacturers became the protagonists again. Miss Li, who has worked as a salesperson for several years, said that the shopping mall has held several winter festivals. We also hope to see local products, but this year it seems that they are all foreign products, and many of them are down garments produced in the provinces south of the Changjiang River.

There are also sales staff said, local products also have, but in contrast, the style is old, the work is not good, and can not compete with the southern products.

Xiao Zhang, who sells down coats at Qiu Lin, said that the winter clothes sold for several years were crying out for the southern manufacturers. The demand for Down garments in Harbin is very large. Since December, many southern brands of down coats have been able to sell seven or eight pieces a day and sell more than 10 pieces at weekends.

In Harbin Baisheng shopping mall, "duck baby" is one of the few real estate down garments in Harbin. It is the most conspicuous one in the real estate down jacket, and it is grabbing the market with many southern manufacturers.

Sales staff said that because the local products, reduced pportation and other intermediate links, in the same quality products, the price is relatively cheap, the market sales volume is still good.

"It's just that there are too few real estate products like this."

The salesman said.

According to statistics, the per capita fiber consumption in Harbin ranks first in the country. The annual consumption of clothing is up to 67 billion yuan, while some local popular low-grade clothing can only get about one billion of the market share, less than 10%.

A few years ago, members of the CPPCC Committee called on the government to actively support the development of the garment industry and implement the strategy of "famous cities, famous factories and famous brands", but they did not attract enough attention.

An insider, who declined to be named, said: "the clothing market of tens of billions of domestic funds, if local enterprises can occupy half of the share, it is also considerable."

Most clothing companies in Harbin can only work clothes.

In Harbin, there is a clothing production and sales center which is crowded every day -- hash clothing city, which has been selling for more than ten years, originally intended to set up a base for garment raw material production and processing in Harbin, and set up its own brand. But nowadays, it is also a small workshop style garment processing, and the clothing manufacturing industry of real estate still has not formed its own brand.

There are many clothing stores where shopkeepers make clothes for their customers. They do not shop in imitation. They look like fashion books. They hardly have their own clothing design teams, and rarely see any independent brand stores.

Heilongjiang Yuhong rock Clothing Co., Ltd. is a long time and famous clothing enterprise here. Wang Baoyu, the manager, said that there are four or five designers in the clothing company. Every year, hundreds of clothing styles are designed according to market changes for consumers to choose.

The company has its own garment processing workshop and has special counters in the clothing city.

But brand clothes have not yet entered large shopping malls, occupying large market share.

Secretary General of the Provincial Textile Association said that the textile industry in Heilongjiang, especially in the field of clothing, is not only summed up by the word "backward".

Now, the garment industry in the coastal areas has entered the stage of brand management, and the target of consumers' purchase has gradually focused on the brand direction.

Harbin has not yet had a modern garment production line, and many high-end designers are losing a lot.

The technical level of industrial workers is low. Almost all garment enterprises are at the level of small workshop production. Very few enterprises are committed to developing their own brands. The pace of development is very backward compared with coastal areas.

At present, some of the local garment factories are limited to the design of low quality, general material processing clothing and garment processing.

Zhang said the linen industry is developing well, and now it can only maintain the development of linen clothing industry.

The Provincial Textile Association and other departments are preparing the "high-end forum on linen textiles", striving to make a breakthrough in linen garments in order to better develop the advantages of linen products.

{page_break}

Real estate goose sales to the south to become clothing value-added

Experts believe that if we want to develop garment processing industry, we first need to consider whether we have our own special advantages in terms of design concept, production technology and production scale.

We must work hard on a special word.

The output of goose down and eiderdown is rich in Heilongjiang province. Breeding Rex Rabbits and mink are quite experienced. But because of the very low ability of deep processing of the eiderdown, they can not appreciate locally, and the advantage of raw material resources is monopolized by Southern enterprises and merchants.

Zhao Shenghe is a large goose raising goose in Tonghe county. He raised thousands of geese this year. Because there were no local goose feathers, they could only be sold by goose.

Zhao Shenghe said that the price of goose down has been rising over the past two years. This year, the purchase price of a catty of goose down is about 30 yuan, and a goose can produce at least 3 two goose down.

"If the local products are processed, the goose can be sold at a good price."

Because no one bought goose down, Zhao Shenghe had to sell the goose all the time, but he could not earn the money of goose down.

It is understood that every autumn, Jiangxi, Guangdong, Hunan and other places businessmen and some enterprises will go to Yi, Heihe and other places to purchase goose down and duck down, and then go back to the province to process them. The finished products will be sold to Harbin City and earn high profits.

Wang Baoyu of Hongyan Garments Co., Ltd. said that they bought expensive goose down from a southern enterprise.

"If there are such enterprises in the region, we can reduce many links and reduce the cost of clothing."

Zhang Secretary General of the Provincial Textile Association said that the market capacity of our province is very large. Besides the brand consumption, the local garment processing industry can consider the low income mass consumer market.

Some experts pointed out that when the product has no place or share in the real market, as long as we develop our own advantages and rely on the progress of science and technology, boldly foster strengths and circumvent weaknesses and promote product pformation, we can make potential capabilities into reality.

The clothing industry should base itself on the production of winter clothing, make use of the advantages of breeding, draw materials locally and reduce costs, so as to process clothing products such as down garments, fur and so on, and compete for market share.