Puyi: Building Chinese Children's Shoes Brand

Many young parents who are busy buying their shoes and hats for the Spring Festival think that there are not many famous children's shoes brands in China, which makes them feel a bit confused when they choose children's shoes for their children.

The quality of low-end children's shoes is not good, and the price of many foreign brands with high quality is too high.

In this regard, many domestic children's shoes enterprises see the huge demand of the market, and begin to create the brand of Chinese children's shoes.

The children's shoes market is very popular at the end of the year, but many young parents believe that there are not many famous children's shoes brands in China, which makes them feel a bit confused when they choose their children's shoes.

The quality of low-end children's shoes is not good, and the price of many foreign brands with high quality is too high.

In this regard, many domestic children's shoes enterprises see the huge demand of the market, and begin to create the brand of Chinese children's shoes.

Recently, Fuzhou Puyi shoes industry Co., Ltd. announced that it will launch the "redpoll" brand of high-end children in the domestic market and meet the needs of children's shoes in the domestic market.

Regarding this, Xiu Weilin, general manager of Puyi shoes industry Co., Ltd. said: "we want to end the era of overseas companies taking advantage of Chinese made products in China to take advantage of profiteering, bringing a colorful childhood to Chinese teenagers."

According to the survey, there are more than 300 million children in China, and the demand for children's shoes is huge.

In the industry of children's shoes, middle and low-end products account for a large share of the market. Manufacturers of such products usually copy other people's product designs and have no originality in style.

More importantly, because of the inferior materials used in this part of the low-end products, children will wear uncomfortable, airtight and sweat free, resulting in adverse consequences such as foot grinding, foot odor, wet shoes and so on, and even affect the healthy growth of children.

If the foreign brands are to do the foundry, the factory can only earn a small profit, and the overseas enterprises will put the products into the Chinese market, and they will get most of the profits.

There is an urgent need for children's shoes in China, especially those that can compete with foreign brands.

Therefore, the Puyi footwear industry decided to develop, design and launch a series of high-end boutique children's shoes. For children aged 4 to 16, the concept is "caring for health, loving growth".

"We do not pursue price, but pursue quality."

Xiu Weilin said.

In pursuit of high-end quality, the materials used by Puyi are all SGS certified high-grade materials. In order to keep the shoes from grinding, Pu Yi adopted the best material in the country, and in order to keep up with the heels, Pu Yi adopted the high-end set port treasure.

Whether it is outer or inner, Puyi is very particular about the material, so that children can wear them healthfully and comfortably.

In addition, Pu Yi also uses nanomaterials, sweat absorbent cotton and exhaust materials, so that children can feel comfortable and breathable after wearing shoes and sweat well.

In design, the universal footwear industry has invited famous designers to design new models for "redpoll" children's shoes.

According to children's aesthetic needs, many of the series of "redpoll" children's shoes are full of children's interest, such as zodiac series, constellation series, fruit series, etc. there are many interesting cartoon images of animals or fruits in the design, which bring rich and varied choices to children.

According to Xiu Weilin, the first phase 5 and 6 stores of "redpoll" children's shoes will open 300 new varieties of children's shoes.

Xiu Wei Lin also confidently said: "by 2011, we will open to 20 Direct stores or franchisees. I plan to open 200" redpoll "children's shoes stores in the main cities of the country in 3 years, so that more children can put on the shoes we designed and have a healthy and happy child year.

In July 2010, "coordinate China: witness the promotion of the growth of small and medium-sized enterprises" public welfare program launched, Xiu Wei Lin Minrui felt that this is a good time to promote the universal footwear industry and create "redpoll" brand of children's shoes.

"Coordinate China" is the only public media of the Alibaba, the sole official media of the world, which has invested 700 million to build a public welfare plan to build and create a sample of small and medium-sized enterprises jointly with two sets of CCTV (Economic Channel), China YAHOO, 1688 and more than 30 well-known media in China.

Through the traced narratives of 200 SMEs selected for 10 years, they focused on the survival and development of SMEs in China. They poured media power to build models for SMEs and set up the coordinates of top 100 enterprises.

After strict screening and auditing, Pu Yi shoes successfully selected the "coordinate China" and became the coordinate No. 006 in China.

In this regard, Xiu Wei Lin said: "I like the number 006, 6 is a lucky number, a symbol of 66 great Shun.

After joining the coordinate China, I feel that my task is even heavier. I want to better coordinate the China public welfare plan, so as to build our brand, better face the challenges of the market, and let foreign enterprises see the rise of our national brand.