Shoes Enterprises Double Stars Break Traditional Marketing Mode, Widen Market With "Bundling Marketing" Method

December 23rd hearing

"One pair of shoes", "two shoes" linkage.

The double star group is China's earliest shoemaking enterprise. After more than 30 years of reform and opening up, under the leadership of President Wang Hai, the first outstanding entrepreneur of the whole country, under the condition of almost all the 3000 shoemaking enterprises in the country, it has achieved "one branch in the show". It has developed from a small profit enterprise that is on the verge of collapse and sole shoemaking to the five pillar industries, including shoes, tires, machinery, clothing, thermoelectricity, and a comprehensive large enterprise group, including 23 industries, including printing, embroidery and three production.

Wang Hai, President of the double star group, proposed that enterprises should have more industries and should take advantage of the advantages of scale so as to give full play to the unique advantages of the two star products and increase their marketing efforts.

Double star tires and double star shoes and clothing operators actively practice the sale of shoes driven by shoes, and the "double shoes" linkage promotion strategy of "shoes" and "moving shoes" has created a new market operation situation, and has become a major creation of double star to play multiple industrial advantages and promote business.

In the domestic market, since 2009, double star tires have used "buy double star tires to send double star shoes, buy double star shoes," double star tires "people shoes, car shoes" double shoes "linkage" advantage, the use of double star brand widespread influence, promoted the market sales.

For example, Binxing has selected 7 pairs of star celebrity shoes and clothing stores in two districts of Shiyan and Xiangyang, Hubei. The theme is "no change in your car tire." the theme is promotion and sales. Shoes and clothing products reach 1000 yuan or purchase 1 pairs of top grade outdoor series shoes. 195 165/70R14 taxis or 195 155R12C165/70R13LT tyres are used for 1 taxis. In addition to posting large posters, a color leaflet is printed, which is distributed to gas stations and auto parts markets.

In the export market, since 2009, double star tires have implemented a new marketing method of "buy double star tires for double star T-shirts", and successfully opened new markets such as Algeria, Columbia, Brazil, Russia, Ukraine, Vietnam and India.

Gather together the English to contain sharp, add icing on the cake

The star sports department is mainly engaged in production and operation of products such as double star celebrities, bags, hats, socks, balls, racket, protective clothing, insoles and so on. It mainly provides all kinds of professional shoes and garments for the two star celebrities. The products are specialized, refined, young, leisure, fashionable, personalized and diversified, and meet the needs of the linkage marketing of the logistics centers, chain stores and professional shoes and clothing of the two star celebrities.

Poly Ying contains the sharp, icing on the cake, double star celebrities chain stores, through the form of models and so on, will display the unique charm of the double star celebrity matching bags, hats, socks, balls, racket, protective clothing, insoles and other star celebrities professional footwear and shoes, and vividly portray the unique charm of the joint marketing of double star celebrity products. It fully demonstrates the overall strength and professional characteristics of the products of the star celebrities, concentrating on the high-end taste and innovative spirit of the double star brand, and fully demonstrates the overall concept and image of the famous brand of double stars.

　　雙星各連鎖店?duì)I業(yè)員在產(chǎn)品陳列上特意將雙星籃球與雙星籃球鞋、籃球服搭配在一起;將雙星羽毛球拍與雙星專業(yè)羽毛球鞋、專業(yè)羽毛球服配合在一起;將雙星名人學(xué)生包和雙星名人學(xué)生運(yùn)動裝放置在一個區(qū)域;將乒乓球拍和乒乓球鞋擺放在一起;將雙星名人旅行包和雙星名人旅游鞋、休閑裝搭配放置在一起;將大豆蛋白纖維襪、天竹纖維襪、甲殼素纖維襪、苧麻纖維襪等襪類產(chǎn)品和雙星名人全新植物纖維低碳系列概念服裝以及超輕量、抗菌防臭的新一代雙星名人跑鞋和諧配搭放置在一起，等等，營造出了雙星產(chǎn)品專業(yè)化、系列化、整體化、交融化，聯(lián)袂出擊市場，引人注目，引導(dǎo)需求的氛圍。

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Through this unique way of "bundling marketing", the promotion of the celebrity image of double stars has been promoted, and the sales of professional shoes, clothing, bags, hats, socks, balls, racket, protective clothing, insoles and other products have been promoted. The market competitiveness of products has been enhanced, and the market influence of all kinds of product sales and double star brands has been expanded.