Local Shoe Brands Deepen The Market To Deal With "Big Crocodile"
Recently, there was news that the international giant
Adidas
,
Nike
On the way to the two or three tier cities, they will sink to the lowest level in the next one or two years, which means that domestic brands will face greater challenges.
In addition, there are also reports that a lot of "international brands" will not appear in the shopping malls in the near future. Most of these "international brands" are registered abroad.
brand
In the domestic production and sales of brands, stationed in department stores to become an "international brand", and want to win more domestic market at one fell swoop.
It can be imagined that in this field of hard fought battle, how does the local shoe brand respond?
First of all, strengthen the channel construction.
Channel construction is an important carrier for sublimation and communication of corporate brand image. It is also an important means for brand to attract consumers' eyes and effectively carry out brand publicity. It is also the decisive role of the whole enterprise in the development of brand.
Looking at today's shoes and clothing market, shoe enterprises in order to attract consumers' attention in the physical store holding preferential activities, network promotion and so on behavior has been tested.
Many small and medium-sized shoe enterprises have been making persistent efforts to create a strong channel for their own development.
(China shoes net) not only affects the life of the masses with its diversified products, but also conveys a confidence and a concept through products.
However, the expansion of channel construction is not accomplished overnight, and needs to be followed up in all aspects.
From product R & D to production and sales, every step of shoe manufacturers has been determined to strengthen channel construction.
Secondly, improve technological content.
We know that a shoe company should not only have strong brand reputation, but also the quality of its products.
Therefore, shoe enterprises should vigorously promote the industrialization of high-tech products and establish enterprise technology centers.
Shoe companies are closely following the technological development system and technological innovation process of enterprises, and should build a scientific and reasonable operation mechanism of technology centers based on the operation process of the technology center, and integrate scientific research and production closely.
And technology development and production are closely linked to form an organic whole, and become an effective way to enhance the self development and market competitiveness of shoe enterprises, and promote the progress and development of shoe enterprises' own brand pillar industries.
We should intensify our efforts in scientific research and development, and strive to create more scientific and technological achievements that support shoe companies to become based on the market.
Efforts to guide consumers through technological achievements to focus on products, pay attention to scientific research results, thereby greatly enhancing the brand image.
Finally, deep tillage terminal service.
With the advent of an era of enterprise quality, the service has become a card that all shoe companies have to play.
To develop enterprises, we must rely on customer satisfaction and customer needs.
In order to continuously adhere to the quality of service business philosophy, shoe enterprises further increase the selection and inspection of raw materials, production process optimization and strict inspection of product quality, to ensure the hardness of product quality, so as to achieve customer satisfaction products.
Discover and satisfy customers' personalized and customized application needs, and target customer satisfaction.
Continuously improve service capabilities, and constantly introduce new service products and services to create more value for customers and enhance customer satisfaction.
It is also true that shoe companies can seize this development opportunity steadily and expand the market share.
Therefore, shoes enterprises want to reach the peak in the cracks of the market, so as to make cocoon and butterfly become popular in the market.
It is still a long way to go when we are bigger and stronger. To expand the brand influence of Chinese shoe enterprises, we must do a few things mentioned above. This helps to get twice the result with half the effort. So, Chinese shoemaking enterprises can always dominate the market and make China make real take-off.
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Domestic Shoe Enterprises Want To Enhance Core Competitiveness Of The Industry With Technological Innovation And Seize The Market.
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