Book Price War Alarming Editions &Nbsp; &Nbsp; Dangdang Counterattack Jingdong 3C Backyard

A book market spread.

In addition, the "daily economic news" reporter learned that Dangdang announced that after spending 40 million yuan against Jingdong, it would like to re launch the promotion scale and price reduction once again. It has unprecedented unprecedented discount activities for the full range of digital 3C products. Some products will even play a 4~8 discount price for Jingdong.

The three giants were interviewed by the press office.

Liu Qiangdong revealed on micro-blog that the book price war has attracted the attention of the press and publication administration, and has been in communication with Jingdong and Dangdang on Tuesday.

According to people close to the General Administration of press and publication, they also talked about excellence on that day.

Subsequently, the relevant people of excellent network confirmed the news to reporters.

"Basically, when we say that we are provoked a price war, we hope that the General Administration of press and publication will pay attention to the monopoly of books."

Liu Qiangdong revealed the communication with the General Administration of press and publication in micro-blog.

He said that the leaders of the General Administration of press and publication had not made many statements on the spot, but hoped not to disturb the order of the industry.

He also revealed that the industry has written a detailed report and handed over to the General Administration of publications.

Yesterday, the "daily economic news" reporters call Dangdang, Jingdong mall, outstanding people asked for details, but the parties refused to disclose details.

"There is no policy to sell the physical bookstore. There is no basis for selling books online bookstores."

The publishing director of a Publishing House said that the book market construction is lagging behind, and there is no standardized and guiding pricing system.

It is understood that the existing regulations on book prices are still issued in the 90s of last century.

"The government should introduce relevant laws and regulations as soon as possible, so as to ensure the healthy and orderly development of the book market, such as the formulation of bookstore competition rules."

The publisher of the Publishing House said.

Dangdang raises digital price war again

Although the book wars were suspended, the competition between Jingdong and Dangdang was far from over.

Yesterday, reporters learned that from today (December 24th), Dangdang will launch a more fierce price war, the spearhead will directly point to Jingdong.

According to Dangdang sources, in addition to all the self operated digital 3C products sold on the previous round, the lowest price of the B2C website, which is 50~100 yuan lower than that of other online stores, has been launched. The more self launched digital 3C products (notebooks, mobile phones, digital cameras, MP3/4, e-books, etc.) are all lower than the competitors' 5% to 10% discount activities. On this basis, all products can also participate in 150 full 40 and 300 full 80 activities.

In addition, the digital branding providers who set up joint stores in Dangdang will also offer price cuts with different discounts.

You can see that the lowest price is 70 percent off, and many goods are 4~8 discount for professional digital shopping websites such as Jingdong mall, and some other gifts such as direct return and free shipping.

"Almost every product is a promotional price that is directly matched with Jingdong and excellence, so as to ensure absolute price advantage.

Our investment department has been working together with the branding companies in advance for a month to ensure adequate supply. "

Dangdang insiders expressed this.

It is worth mentioning that, following the Jingdong announced that it will invest 80 million yuan in the sales promotion, it has been questioned by the outside world, but the price of the staircase is not seen, and the price of Jingdong has not been lowered so far.

Many users even wrote messages on Liu Qiangdong micro-blog, claiming that Jingdong was short of supply and had been unable to order goods.

In view of Dangdang's move, Shi an, vice president of science and technology, pointed out that Dangdang's internal and external attack is obviously a wise move.

Shi An believes that the experience of selling books online for many years has been very tight for the quality of logistics and express service. After switching to department stores, its service advantages at the distribution side began to emerge.

The distribution of Jingdong has always been limited by the thinking of past home appliances delivery, because the logistics center has fewer distribution points, and it mainly relies on the self distribution and delivery teams, and many cities have slow delivery problems.

"Dangdang is precisely looking at its favorable position in the two markets."

Shi said that when the Jingdong launched an attack on its books online shopping position, Dangdang tended to consolidate its existing camps, and directly or indirectly combined book publishers to put pressure on Jingdong. At the same time, they took the banner of price war for digital products to attack and defend, and directly copied Jingdong's way.

Insiders pointed out that in the aspect of capital chain, Jingdong and the Dangdang which have just been listed, cash in hand and 2 consecutive years of profit are quite different. Therefore, this price war may be more successful.

In response to the above events, the daily economic news has repeatedly called Liu Qiangdong, whose assistant refused to interview on the grounds of Liu Qiangdong's meeting, but the Jingdong public relations phone has been unable to connect.

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Related news

Liu Qiangdong: $500 million financing will not be listed on the market.

Yesterday (December 23rd), in Jingdong mall 2011 annual procurement contract meeting, Jingdong CEO Liu Qiangdong revealed that the last third of the total financing has been fully accounted for in the past, the total amount of more than 500 million U.S. dollars.

Liu Qiangdong said that before the logistics construction was completed, Jingdong would not rush to go public.

Jingdong mall's annual purchasing conference is huge. At the same time, dozens of brand manufacturers such as Acer and HP have been invited to sign collective contracts, and the next year's orders are more than 20 billion yuan.

In a sense, the Jingdong's high-profile stance seems to be a comminution in order to crush the "kill order" of Gome and Suning.

Liu Qiangdong stressed that the rumors were wrong, but then he did not mean to say, "we do not want to squeeze suppliers, but we hope to reduce operating costs through mode innovation and process pformation. I hope all Jingdong profits will come down from the cost."

At the same time, I can tell all partners that the profits brought to you by Jingdong mall will always be at least 3 higher than those in some stores. "

In addition, for the book low price war between Jingdong mall and Dangdang, Liu Qiangdong said, "the book category of Jingdong mall is less than 2 months online, and it planned to sell around 300 million yuan next year, but the war brought benefits.

Now, the sales target for 2012 has been set at 1 billion 500 million to 2 billion yuan.

With Dangdang and other domestic B2C listing trend, Jingdong mall's capital chain has become a hot topic yesterday.

Liu Qiangdong volunteered that the third batch of Jingdong mall's last batch of financing had been credited all day ago, with a total value of more than 500 million US dollars.

"The valuation of Jingdong mall in all venture capital institutions is far more than that of their listed B2C companies."

Liu Qiangdong said that the increase in investment quota is mainly due to the needs of logistics construction.

He said Jingdong mall was in good working condition and the only headache was the logistics restriction. "If there is no logistics constraint, sales will reach 35 billion yuan next year, but there is no problem now. But according to the actual situation, we have to control the total sales volume of the company next year to 26 billion yuan."

Liu Qiangdong revealed that the third round of financing introduced new investors, including WAL-MART and 6 large domestic Internet Co, of which WAL-MART is a strategic investment.

He said other financing details had to wait until next March.

Investment funds will also be used for mergers and acquisitions. In 2011, Jingdong will have 3~5 acquisition projects, among which the first announcement may be a virtual commodity sales company.

Liu Qiangdong also said that before the completion of the logistics construction, Jingdong mall will not be listed.