Enterprise Survival Strategy

How does the 100 year old signboard become an internationally recognized brand? Here, I talk openly about Guangyao.

01, civil servants: join the ranks and join the world.

Guangzhou Wang Lao Ji pharmaceutical Limited by Share Ltd set up a new joint venture with Tongxing pharmaceutical industry in Hongkong at the beginning of 2005 to jointly expand the international market. This is an important milestone in the history of Wang Lao Ji's pharmaceutical industry.

Penguins hold together.

The author suggests Guangyao Wang Lao Ji to invite all policy makers of "Wong Lao Ji" brand name to gather in Guangzhou's "secret" to hold a joint meeting, and formulate online and offline integrated marketing strategies for strategic partners, industrial chains, new media, cross border marketing, channels, regional markets, competing products, audiences and consumers, and create a brand new value chain.

2. Turtle lays eggs.

I recommend Guangyao Wang Lao Ji and internationally renowned institutions of higher learning.

(3) house lizard cut tail.

The author recommends that Guangyao Wang Laoji take the lead in drafting the white paper of the herbal tea industry, caring for the environment, cherishing the earth's resources, cherishing human health, eliminating the "melamine" and so on, and advocating the standard rule of the basic management of medicine, materials and additives in the herbal tea industry.

(4) old trees and new shoots.

The author suggests that Wang Lao Ji, Guangyao, set up "Wang Lao Ji (International) Chinese medicine Herbal Tea Research Society", hold relevant academic forum, brand exchange meeting, and carry forward the traditional Chinese medicine health care science.

02, armed: unsurprisingly, fresh brand.

How to cater for the needs of today's market for more than 170 years old brand? The red fire of gatso Po has provided Wang Laoji with an excellent chance to skillfully implement the "follow suit" strategy, so that the audience can know "Wang Laoji, and boxed"! Is the traditional boxed box always drunk by grandpa and grandma? Is it not possible to replace the box with a new face? Can not the boxed box become a health drink for middle school students to dispel fire and remove acne?

Lizard discoloration.

I recommend Guangyao Wang Lao Ji combing the product line, optimizing the channel mode, and introducing the new concept series herbal tea, mainly for middle school students, energetic college students, young workers who are easy to get angry, and "white, bone and essence" who often lead to endocrine disorders in nightlife.

The starfish fission.

The author suggests that Guangyao Wang Lao Ji should implement the personalized design of the outer packaging, and develop new products customized for the young people in all walks of life.

Cocoon fly silk.

I recommend Guangyao Wang Lao Ji to hold a global personalized creative design competition, such as campus department,

03, blueprint: another way to lead the world.

The author has implemented the blue ocean strategy for China Merchants Bank, and the "Partnership Program" has won the whole line.

We know that the key element of the blue ocean strategy lies in "innovation". The author has summed up as follows: optimizing integration, subdividing the market, creating demand, activating products, innovating channels, interactive communication and common brands.

Wang Laoji's innovation subdivides the brand new category and subverts the beverage market.

After the global financial tsunami in 2008, we need to think about how to create a new business model of Guangyao Wang Lao Ji, and how to implement and reflect the wisdom of Chinese style?

Guangyao Wang Lao Ji has joined hands to open up the global market. We all understand that when we are here in winter, enterprises can not hibernate, so long as there are places where there is demand in summer.

Some people have Chinese, Chinese believe in traditional Chinese medicine, and Wang Laoji certainly owns the global market.

We have seen that Wang Laoji's 100 year old signboard is shining brilliance in youth and is striving to expand its overseas market and become a global brand.