Finland ICEPEAK, An Internationally Famous Outdoor Brand, Has Officially Landed In China Market.

With the gradual increase of gale weather, most of the temperature in the north is close to "freezing point". Outdoor sportswear has formed a small climax before New Year's day.

Reporters noted that unlike previous years, with the improvement of quality of life and consumption, people are playing sports this year.

Recently, ICEPEAK held a new product launch in Beijing.

The new product conference was unveiled in the melodious violin music of Jan Sibelius, the most famous musician in Finland. The dynamic dancers and the beautiful models of the sun have interpreted the new clothes of the famous international brand vividly.

It is worth mentioning that Finland is the birthplace of Santa Claus. The scene of Santa Claus and reindeer dolls has brought strong Finland customs to many consumers.

Subsequently, the Finland ambassador to China MR.LARS BACKSTORM and L-FASHION group president MR.VESA LUHTANEN, famous sports director Liu Jianhong, Chinese women's famous speed skater Ye Qiaobo, miss Hou Juhong, chairman of Beijing polar sunshine outdoor products Co., Ltd., as well as some shopping malls leaders holding scissors for ICEPEAK, held the grand opening ceremony of the first flagship store in Beijing Dongan new Wangfujing shopping mall, and the atmosphere was very warm.

Finland ICEPEAK outdoor brand is L-FASHION's outdoor sports brand, which has one hundred years of history in Finland, the largest clothing group in Europe.

Its product line covers: outdoor limit series, urban leisure series, indoor fitness series, ski series, beach wear and swimsuit series, children outdoor series, children skiing series, luggage and accessories series.

ICEPEAK brand relies on L-FASHION group's many years in outdoor sports products design, production and sales of strong technology and R & D capabilities and rich experience in operation, in the creation of only 14 years, has entered the forefront of European outdoor sports apparel brands.

ICEPEAK has more than 200 independent stores in 44 countries around the world, and has a large flagship store in Finland, Holland, the United Kingdom and Russia. It also supplies more than 4000 multi brand sporting goods stores throughout Europe.

In 2010, L-FASHION group formally signed an agreement with Beijing polar sunshine outdoor products Co., Ltd., authorized Beijing polar sunshine outdoor products Co., Ltd. as the general agent of ICEPEAK brand in China, and formally introduced it into the Chinese market.

ICEPEAK brand has conducted research and inspection on China's outdoor market for many years.

They found that the development of outdoor sports in China was becoming more and more popular, younger and family oriented. More and more people took part in outdoor sports.

Many younger groups began to take part in outdoor activities, and family activities increased gradually.

In view of the development trend of the Chinese market, the ICEPEAK brand continues the successful development strategy of the global market, while continuing to expand the conventional outdoor product line, it also looks forward to the outdoor products such as family parentage series and children's series.

ICEPEAK will strive to create an outdoor brand image that is most close to the family and will bring the most fashionable and cost-effective outdoor products to the Chinese market.

In 2011, Beijing polar sunshine outdoor products Co., Ltd. will fully expand the development of ICEPEAK brand in the Chinese market.