Suning: The Power Behind Us: Revealing The Secret Of Suning'S Success

Published by CITIC press in December 22nd.

Ten years of tracking

Explore Suning Appliance for 20 years

This year, Suning Appliance 20th anniversary has developed from 200 square meters shop 20 years ago to nearly 1400 stores. The chain network covers mainland China, Hongkong, China and Japan, with the annual sales volume of 150 billion yuan. The enterprise gene of Suning Appliance has attracted more and more experts and scholars' attention and research.

In 2006, Professor Cheng Zhiming of Nanjing University business school published the first book Suning's book: Suning: the true meaning of growth.

After five years, the series of "Suning's power behind" has been published again, which stems from Su Ning's essential changes in recent years.

Suning is a service provider, and the improvement of service quality is inseparable from the construction of service backstage.

Suning, through building a sound organizational management system, building a powerful information sharing platform, constantly innovating and changing the marketing mode, always pays attention to the coordinated development of endogenetic and extensional forms, so as to better serve consumers and serve the society. This is the main factor for suing's sustained and steady development in the past 20 years, and needs a more systematic and comprehensive combing.

In the process of writing a series of monograph on "the power behind Su Ning", all the creative teams also displayed a highly rigorous scholarship style.

Up to a thousand interviews with senior staff in Suning, and six months of on-site investigation and interviews, interviewed Bai Lixin, chief editor of the first financial daily editor, Dr. IBM, chief consultant of strategic operation of IBM, Sun Quansheng, editor in chief of new marketing magazine, Professor Li Dong of Southeast University, School of economics and management, senior manufacturer of household appliances, and senior journalist of mainstream financial media. Finally, a series of monograph was published by CITIC publishing house on the eve of Suning Appliance's coming.

Three monograph

A comprehensive interpretation of the strength of China's first business enterprises

It is understood that the book "Suning: the power behind" series of books are divided into three, respectively, from the marketing pformation, information technology, organization and management of three aspects of Suning in-depth analysis.

According to the introduction, the "innovation marketing" fascicle reveals the power behind sunning's growth from Suning's innovative marketing process.

Suning has been standing in the angle of industry pformation, pursuing the concept of big marketing and strengthening the sense of great innovation. This is one of the forces that make today's Suning chain miracle.

The fascicle of information ladder is to reveal the power behind its growth from Suning's information process.

Suning's information engineering is a process of building "ladder".

Through such an unlimited extension of the "ladder", pushing Suning continuously to a higher level, and enough solid information background can make Suning's dream of "taking the moon and taking the moon" possible.

The book "organizational wisdom" reveals the power behind sunning's growth from the perspective of organizational wisdom.

The organizational wisdom of an enterprise affects and determines how big, how strong and how far it can go.

Suning embodies such excellent organizational wisdom that it can integrate and bring into full play the values, ideas, skills and methods, personal charisma and the role of employees.

Jiang Lei, deputy editor in chief of CITIC publishing house, said that the three books reveal the motive power of Suning development from three different angles, and 20 years of unremitting efforts and in-depth analysis by the author, showing a vivid and vivid success story to the Chinese business community.

Three meanings

At the press conference, Sun Weimin, vice chairman of Suning Appliance, said that this year is the 20th anniversary of Suning's establishment and is of special significance for Suning to publish the series of "Suning's power behind".

On the one hand, we can take a comprehensive review of the development process of enterprise 20th anniversary and carry out a self summary and analysis at the same time. We will better convey our outstanding experience and ideas to every Suning employee, enhance employees' awareness of the corporate culture, enhance the cohesive force of the management team, and lay a solid foundation for future development.

On the other hand, as a leading enterprise in China's home appliance chain industry, Suning hopes to convey the development strategy and mentality of Suning core through these three monographs, elaborate the direction of the development of home appliance chain industry, fully communicate with industry enterprises, enhance mutual understanding and recognition, and promote the healthy development of the whole industry in the direction of specialization and supply chain integration, and push the industry onto the road of scientific development.

It is reported that from today's conference, "Suning: the power behind" series has been sold on major bookstores nationwide, and the major books and network sales channels have been launched simultaneously.