Next Year's Management Hot Words: Crisis Case

"The situation is critical. In another three days, QQ users will probably be completely annihilated."

Mr. Ma certainly did not realize that his phrase was opened. Tencent annihilated The process. The hustle and bustle of external markets we see is just the projection of consumers' internal psychological awareness. Once a crisis is recognized as a public case, the outcome is only a specific deduction process. In 2010, many of them went beyond management textbooks. Crisis case 。

A public case is the term of Zen. Many idioms, such as a hundred feet of poles and a head start, belong to the Buddhist temple. As a unique form of wisdom, Zen Buddhism helps Buddhist disciples to "divine the source, make the best, break the life and death, and feel more" with Buddhist allusions. To put it plainly, between the profound Buddhist doctrine and the ignorant disciple, the Zen temple case has set up a bridge between rational knowledge and emotional experience. It enables people to act in accordance with their own understanding in the process of unclear and endless knowledge. For public cases, we do not understand it with scientific analysis because it is too obscure. We dare not neglect it because the public cases have stereoscopic and holographic effects on the affected people, from subconscious psychology, spiritual experience to emotional preferences and behavior choices. For example, Jobs and Apple product design are a marketing case. An ordinary apple product performance change can cause the followers to be crazy. In contrast, the crisis cases were taken seriously, but the effect was the same.

BP oil spill in the Gulf of Mexico is a public case. It opens up a number of cognitive perspectives from two to one. People may have far-reaching influence on different interpretations. As an old oil enterprise, BP is making use of this public case to make it clear to all stakeholders that oil exploitation is completely safe and impossible. Deep sea drilling can not be absent. The most experienced and most resource enterprises can control risks, and the two evils are lighter. The oil spill crisis just shows that BP is a good choice for the future market.

Chile's mine rescue is a public case. Most scientific analysis focuses on the textbook's general rescue design reflected in the rescue process, but ignores that it shows extreme potential. It also deduces the zero distance between great happiness and great sadness. More significantly, in the cheers of Chi Chi Chi Le Le Le, it has placed Chile, Chile and Chile in the upper left corner of global web search. At the same time, through psychological plug-ins, it also popped and swept past other common mine accidents from the cognitive screen.

WikiLeaks is a public case. Diplomatic language is the last garment of a state power of a great power. WikiLeaks ripped it off. The diplomatic embarrassment it caused was nothing but a cloud. It leveraged the bystanders' worship of the old authority of the state authority and sowed the idea of "Internet world and equality of people". This is the most frightening thing.

Tiger Woods's stealing is not a public case. "Men get rich when they get bad." He is merely a repetition of millennia. "Splash ink door" is a public case, because it highlights the international standard of an actor with an international view, and it is still being explained by people. Last year's mortgage financial crisis was a public case. This year's Greek debt crisis is not. The logic and the origin of the latter have already been conclusive and no longer dim. The five election in Taiwan is a public case. It shows vaguely that cross-strait peace will no longer be a topic of political speculation. Korean shelling is not. The essence of events and the logic of development were determined fifty years ago.

After the 360 major reversal of Tencent, Mr Ma's crisis really began. It turns out that those promises that are so solid can be turned into tofu residue projects within three days. In the past, the document "safety scan" was actually true. The panic and discontent of the head of the door have enabled netizens to appreciate their ability to manage crisis in the Internet society. Next time, if a 180 degree enterprise is not within the jurisdiction of the relevant departments, what should the netizens do? For a long time, the six hundred million netizens have all kinds of complaints, but constrained by "all in the world, they are not the kings of the land". Now, suddenly came a week holy saint. Let netizens can not help singing: "today hail sun Dasheng, Yu Yu clarify Wanli." In the network virtual world, there is no supply monopoly, only the demand side relationship monopoly. When an enterprise grasps the six hundred million customer relationship, it is no longer fair competition market resources, but public resources. This battle has also involved the nature of resources. The departments concerned were very angry and the consequences were very serious. When Mr Ma and his company clarify these relationships, the social consensus is long established. The Tencent will be another synonym for a crisis case. It has already happened. The present is the future of the past. Wise men grasp the present. Wise people live in the future.

Last year's financial crisis made uncertainty. Management hot words 。 Next is the "crisis case".