Be Alert To The Training Of Selling Pills.

At present, the importance of training is unprecedented. Many enterprises are willing to invest in training, and the rise of training institutions and the popularity of training market have become more and more important. Enterprise training The driving force of development.

For a time, training is like a whirlwind sweeping through the Chinese market.

In every city in the country, most of the training of enterprises is followed by the trend. These years, the accessibility of information, the convenience of communication, the frequent communication and the training materials have been playing a role in fueling the listing. What is popular now is training: the topic of execution is very hot, no matter how the foundation is followed; the newspaper public opinion is talking about human resources management, and opens the human resource training course; MBA is fashionable, the enterprise encourages employees to go to MBA class, and individuals are also keen to accept MBA education; ERP is very hot, and then runs a ERP training class.

The middle school training company is a good market and opportunity. They don't care what kind of training they need at the stage and what kind of training their employees need to solve practical work difficulties. The training institutions and personnel of academic institutes are full of theoretical breath. For employees, training is often done by cramming education, regardless of the 37 twenty-one textbook "big and all" lecture, and then ask themselves how long they have been practicing, how long they have been in the market and how many practical experience they have, and the result can only be a matter of fact, just stay in books, and the case is just how big international companies are, and what is more, they have little knowledge of themselves. Some enterprises in the market do not understand the training thoroughly and thoroughly, but they are understandable.

At present, some empty training, only form without content, is on the market, which is related to the impetuosity and quick profit and instant benefit of the whole industry. Some trainers are often satisfied with tactical exaggeration, but lack practical principles based on actual combat. They are satisfied with theoretical and conceptual stacking, or even join in the hype of inspirational nouns, overwrap themselves, what masters, mentors, and so on. Core competitiveness On the contrary, it will only bring bad effects to the industry, such as huff, flattery and fraud. It is not hard to imagine that this kind of training will only lead to a blind alley.

I think the training input of enterprises is mainly:

1, the training class is lively, and it takes a lot of time, but after training, the behavior has not changed, nor has it got the desired result. The training is very disappointing.

2, training is not professional, training institutions and personnel irresponsible, the relevant training personnel themselves have not received good training, there is no targeted training, that can speak a few courses. Training institutions and staff are not only helpful in curriculum content or lecture performance, but also have little help to enterprises and businesses. Employees feel bad after attending training.

3, the training as welfare, the result of training becomes a strict, two loose, three push down, four come back, training has become dispensable.

4, the managers of enterprises are just following the fashion and comparing with others, and seeing that other enterprises are doing training, they do not seem to be left behind, they are very blind, and they can not really support training at ordinary times.

5, after training, some employees' abilities and qualities have been improved, and the training staff's pursuit of knowledge and self realization has also improved. There will also be some changes in the working environment, leaving job and job hopping. Most of the enterprises they run are trained competitors, because the information and new knowledge skills applied by these people are undoubtedly a potential threat to the trained enterprises. {page_break}

　　事實上，這些機構和人員往往如同賣“大力丸”的，翻來覆去就那么幾個課程、幾個案例、幾個游戲，不管面對什么樣的企業、什么素質的人員、什么樣的環境，都是同樣的方法;憑借著讀過幾本營銷書、聽過幾次培訓課、嘴巴上的“吹噓功夫”了得，能講幾個故事，侃幾個葷素搭配的段子，便認為自己也算是個人物，可以給他人傳道授業解惑了;他們普遍先在培訓網站上搜尋幾十種企業內訓課程和大綱，再請上幾個業務員或電話銷售的小姐，就開始對外推廣了，一股腦兒地將相同內容輸出給不同的培訓對象，并且在培訓中敷衍了事、偷工減料，結果是讓參加培訓的企業和人員收效甚微，白白浪費了寶貴的時間及大量的金錢，得不償失。

Like a team running around the river, the training is close to fashion, and the name is "keeping pace with the times" and "keeping pace with the times". There are only a few training brokers who pull training orders. There are not a group of trainers who are stable and knowledge-based. Once they get the training order, they will quickly assemble training courses according to the requirements of the other party. In fact, the trainers who are temporarily found do not necessarily have the relevant knowledge and skills, so they can only point out the training contents, and skillfully circumvent the key points by relying on the work of their mouths. The pale nature of such training is also reflected in their very Form is more important than content. The abuses caused enterprises to waste time and again in fierce competition.