Jobs: Once The Most Unpopular Person In The Office.

Market related Steve Jobs There are no fewer than 20 biographies. I think the most profound and worthwhile research work is to live to change the world: the biography of Jobs. Great men are flawed, or even extremely flawed, but later generations always remember what they have achieved. Jobs is such a great man with flaws. When people struggle to praise the business wizards Jobs, he is impressed by his works such as "living to change the world" and so on: he has always been an unpopular person in his office.

Let's take a look at how Jobs first found his first job and gave the impression to his boss, which can be better represented by Jobs, a business personality. Original character 。

In the spring of 1974, Steve, who dropped out of school, returned to his parents' home. By chance, he saw Atal (Atari) advertise for an electronic mechanical engineer in the newspaper. So Jobs had his only interview process.

One day, Atal's personnel director told the company's chief engineer, Alco, "a very strange guy came to the company. He said he would not leave unless we hired him." The advice of the personnel director is to hand him over to the police.

Orkang saw the 19 year old Jobs: "he was dressed in old clothes, like a hippie, who dropped out of college a year ago. I really don't know why I hired him. He has nothing to do but want to do the job and be a little bit alive. But I just saw his inner vitality, and I could do it well with this energy. And he has an imagination. His thought is simple, without any impurity.

Working in Atal company is Jobs's most formal work experience. Nolan, Bushnell, the founder of the first job and the founder of Atal company, later evaluated Steve Jobs, saying: "when he wants to do something, he plans my schedule according to days and weeks, rather than monthly or annual plans. I like his style of doing things."

Steve Jobs had formed his own principles when he was very young. He refused to go to high school and forced his parents to move home. He persuaded his parents to let him go to a university that charges more than his home, but he dropped out of school. In business, he forced one and another business elite to work for him. However, he had his own way of doing things. He had no idea of himself. Sometimes he was asked to obey his commands.

A special employee may be able to stay in his own way. Office Survival For a long time, but as a manager, as the founder of the company, it will show great destructive power. This characteristic of Jobs has also made him even more praised than ever before, especially before he experienced cancer in 2005.

Here, it is supported by 4 cases.

　 Marginalization in early stage of entrepreneurship

On April Fool's day in April 1, 1976, Jobs signed a 10 page cooperation book, announcing the formal establishment of the Apple Corp. But it wasn't long before the two co founders became public about contradictions. Apple II products have brought huge benefits to Jobs and the company, but Jobs has become very stingy. This makes Apple Corp co founder Wozniak abhorred and chooses to take the initiative to stay away from him.

Bill Fernandes is the first employee of the company and the first employee to resign. Because he found that even the new engineers had shares in the company, but he had nothing. "I feel like I'm working like a donkey all day, and no matter how long it takes, it's just a technician."

In Jobs's eyes, employees must be loyal to him, but they should not bargain with him. But if you are absolutely loyal to Jobs, to some extent, it means that you have to live in a cold world like him.

In the early days of Apple Corp, everyone thought Jobs could not be a reliable team member.

Apple Corp's early software engineers know that Steve has no sense of achievement in his mind, but carries a great sense of frustration. He did not develop any products, nor did he show any managerial or marketing talents. "Earlier, no one knew what Steve was doing all day. He occasionally appeared in front of his employees, but he always made long and fierce speeches. Early employees recalled: "we feel that working in the Apple Corp is not working for Steve. We are working for Marcus or Scotty. If we really want to work for Steve, most of us will leave the Apple Corp.

Because of Steve's self willed attitude, coupled with the closed work of technicians, the apple III computer failed completely. Apple III computer was introduced to the market in 1980, but its failure rate was extremely high, and there were not many sales outlets.

The quarrel with Ruskin finally drove him away.

When developing the Mcintosh machine in 1981, the R & D team knew Jobs's joke: if you want him to agree with a new idea you put forward, you will tell him the idea, and he will not agree at that time. A few weeks later, he will rush to find you, tell you that he has a wonderful idea and tell you the good news, which is actually your idea for weeks.

But in the eyes of Jobs, this is already his idea. He can openly and honestly request to apply these ideas to the design work.

The whole R & D team knew that Jobs's little trick called him a master of twisting facts. The head of the research group was Geoff Raskin, who could not tolerate Jobs's finger pointing. He responded to the then Apple Corp President Mike Scott. At that time, Jobs did not undertake any specific work except the nominal chairman of the board. Geoff Ruskin gave the president a corroborated memorandum detailing dozens of reasons why Jobs was not suitable for managing Mcintosh's R & D work.

Jobs's real performance at that time was frightened by the report. Jobs, who was helpless at that time, cried that he could no longer work with Ruskin. Later we can infer that Jobs, who is only 26 years old, is crying and crying because he is at a loss. Rather, he has a more sinister mind in his heart.

In this way, Raskin was swept out of the house.

The illusion of "living to change the world" gives people the illusion that Jobs used to cry to solve problems. The 30 year old Jobs also wept and wept as the night when the board was dismissed. He told the news to Mike and Murray Murray, who was fired by himself. Murray heard from the phone that Jobs was in a very low mood and rushed to his apartment. The last two men were crying loudly.

Competing with subordinates, competing for leadership and crowding out core personnel are not only necessary to prove themselves at the beginning of their business. After leaving the Apple Corp and buying Pixar, Jobs made the same mistake. Alwell ray Smith, one of the core members of Pixar, was publicly insulted and scorned by Jobs at a conference. "To live is to change the world": Jobs yelled, "you can't do this!" and he quickly went to alway, and their two noses almost touched each other. Alvin later said, "Steve has poured out all his anger on me."

Arve is one of Pixar's two founders, driven by his innovative ideas, computer animation has been moved onto the screen of the movie. He can be said to be one of the two giants in computer animation. Alwell devoted his 15 years of youth to the animated cartoon production, but all of these things were ready to give up, because he did not want to work with Steve Jobs again.

Shortly after this happened, alwell submitted his resignation. We may say that Jobs's personality is the enemy of highly capable subordinates. Furthermore, corporate politics was like this: exploiting employees, driving up authoritative challengers and establishing absolute corporate hegemony. In this sense, becoming the most unpopular person in the office is the only way to become the most unquestioned person in the office. {page_break}

　　 The conflict with Atkinson ended up buying him.

Bill Atkinson is another computer genius of Apple Corp. He is also tired of Steve's personality.

Bill, Atkinson, the chief software engineer of a modest and mild spoken company, at a certain meeting, Steve boldly confuse the puzzling technical design plan. Atkinson was really impatient, and stood up and shouted, "Steve, you are a horrid creature." Then he went away.

Atkinson was fed up, because in all the public places he mentioned Lisa computer (another research project of Apple Corp), no matter whether he was interviewed by reporters or articles, he never mentioned his name. In fact, Atkinson is the hero behind the scenes. Without him, nothing will happen. Without him breaking through the routine, allowing his team members to easily draw display information or pictures, there will be no "Lisa" computer and the birth of the Mcintosh machine.

Atkinson told Steve in a heated quarrel that he would quit. This time, Jobs showed the only way to admit his mistake and let it go. He admitted that Bill Atkinson was an indispensable "big" figure for Apple Corp. In the end, under the covert operation of Steve, Atkinson was named "Apple Corp special employee". This title is the highest honor that Apple Corp gives electronic scientists. In addition to obtaining a substantial salary increase, Atkinson also acquired a large amount of stock options and the right to do things freely. He and Harvard University professors could do anything interesting.

　 The quarrel with Sculley was finally expelled from the company.

Jobs has been described by the times and other media as a person who has no creativity and design ability. His wealth is built on others' achievements. Whether Apple Corp was listed in 1980 or when the Mcintosh machine was launched, in 1984, Jobs was not the leader of Apple Corp.

In January 1984, the Apple Corp officially displayed the Mcintosh machine to the world. It became a milestone in the development history of computer industry. In the following days, customers rushed into Mcintosh's sales store. Steve boasted that in 100 days, Mcintosh had sold more than 70 thousand units.

Jobs has no doubt that he is fully capable of serving as president of Apple Corp, but he is the only one in the board of directors who thinks so. Some people thought of Johnt, Pepsi Co's president, Sculley. So there is the famous history of commercial legend. Jobs said, "are you willing to sell sugar water all your life, or change the world with me?" People are all scrambling to pass on this classic sentence when they introduce talents, but we all know that this Sculley drove Jobs out of the Apple Corp. Apart from other factors, we should remind Jobs how to make things worse by not focusing on team unity.

Shortly after the successful launch of the Mcintosh machine, President Scali decided to integrate the Mcintosh R & D team and the "Lisa" computer research and development team, with Jobs as the person in charge. At that time, Steve said the first sentence to Lisa's R & D team members: "you are a group of rice balls."

Jobs chose to be the most unpopular person in the office.

Later facts have proved that Steve's self willed and self centered work style offended too many people, made him move towards crisis quickly, and let the board finally make a difficult decision: to seize all its public duties in the Apple Corp.

You know that among the board members is Arthur, a supporter of Apple Corp when he founded, and a taciturn investor. ROK, along with other early strong supporters, is on the side of Sculley. Obviously, this time, Jobs was deserted and paid the price as the most unpopular person in the office.

After that, Jobs went back to Apple Corp several times. Jobs recalled: "I feel that this is just a torment of my spirit, and I will not go any more. You know, no one there really missed me. " After leaving Apple Corp, Jobs sold most of his Apple Corp shares. By the beginning of 1986, he had only retained 1 shares of Apple Corp.

Jobs himself has many imaginary enemies, such as Watts, co-founder of Apple Corp. In designing the Mcintosh machine, "eliminating the design mark of Watts" is a major motivation for Steve to design such a machine for Mcintosh. Because Apple I and II were completely designed by Watts, Jobs once said that Jobs had no computer design ability, and Jobs had been trying to get rid of the impression of employees before he was driven out by the Apple Corp. He had to prove himself strongly that the success of Apple Corp did not come from Watts, nor was it the contribution of management experts like Mike and Scott, but the absolute support of Jobs.

For example, Disney, President Eisner. Jobs and Eisner were hostile, partly helping Disney's founder to expel Eisner from Disney.

And Gil, Amelio, the important hero who helped Jobs take charge of the Apple Corp for the second time, was finally driven out by Jobs.

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In reading "living to change the world", I always thought that the most unpopular Jobs in the office would confess. Sure enough, in the last chapter of the book, I found such a word: Jobs said that technology can not change the world, and children can change the world. After one becomes a parent, his outlook on life has changed. It's like a sudden strange force in your heart that influences your mind. There will be a feeling that there is no such thing before. "

Some people say that he knows everything, this is the new era of Steve Jobs. The failure of entrepreneurship has made him humble. The birth of his children has made him milder, and the growth of age has made him more mature. Although he may be self willed, he may believe his judgment as before, but what's important is that he has realized that most people do the job: "Apple Corp is a team."