Famous Brand: IN Brand With High Quality And Low Price
When people's consumption concept tends to be rational and conservative, the first-class fashion response, the second class quality and the three price are enough to attract a large number of loyal Fans. Share with you
In addition to large-scale shops in the world, these weekdays go.
Recently, the hottest thing in the fashion circle is LANVIN FOR H&M. In November 23rd, Lanvin dedicated the exclusive series of H&M to the world's designated 200 H&M stores. This exclusive series is the essence of Lanvin design, making everyone's fashion and luxury dreams come true.
In the past one or two years, the most popular trend in fashion circles is the cooperation between designer and parity clothing brand. Many of the world's top designers have appeared in the windows of the high fashion shop instead of the T platform in Hong Kong, London or London. The news of H&M, a cheap brand, has attracted much attention since its beginning. All kinds of related news have swept through the world, and how many Lanvin control hearts have been captured by Lanvin. On the 23 day, when the day finally came, it was unthinkable.
This is a description of a consumer in his blog: get up at 7 o'clock in the morning and go to a taxi, and on the way, what kind of scene would you like to see at the door of H&M shop? Will it be a long queue? When you get there, there is a special passage through the H&M store door. There are many people in the queue. There are about three or four hundred people. Some of them saw that they started to row last night, and they sat on the ground sleepy. The 8 point is that the rolling door of H&M shop has been opened and has been officially launched. Fashion fans could not enter the order at all, and the excitement of excitement drove them into a crowd, and everyone rushed into the shop. In the Lanvin for H&M series counter area, the staff also shouted loudly to row the batches of teams in batches according to the number, but the scenes could not be controlled at all. When I looked at the men's clothing on the two floor, I discovered that the men's wear series had been robbed. Returning to the women's clothing area, they still queued in to pick up and buy. The people who were in the back worried that the people in front would take away what they wanted. Perhaps they were thinking that they should have queued earlier.
The blogger regrets that everyone at the scene is like a devil, who is eyeing the objects in the Lanvin for H&M counter area, and will not rush to stop. Are these all fashion victims or beneficiaries? Maybe they can't be defined by harm and benefit. This is how fashion fans affirm their values.
With regard to this H&M's hand in hand, Lanvin art director Alber Elbaz said, "what is luxury nowadays? Luxury can be both limited and popular, unique and approachable? How should we explain the essence of luxury to more people? Our world is changing rapidly, and I ask myself more and more frequently. The designer's work usually caters for the needs of some groups. However, my original series for H&M is trying to explain the luxury concept to the public and make ordinary people's luxury dreams come true. For me, this is a process of learning from scratch. "
UNIQLO +J series third hot season
Although it has been almost a year since the opening of the UNIQLO flagship store, its popularity has not diminished. Compared with H&M and ZARA, UNIQLO's style has no advantage, but this is the secret that UNIQLO gets better quality. Last March, UNIQLO signed a contract with Jil Sander, the minimalist designer who became the creative director of the cheap fashion brand.
As a result, UNIQLO opened a shop called +J, which displayed slightly more fashionable clothing and fabric than ordinary UNIQLO style. But in general, everything is still typical UNIQLO - style, flat, excellent, low price clothing.
This winter in UNIQLO, the most notable of course is also the "+J series". The new series includes 169 costumes. It is the charm of the +J series that the tailoring of the Ti-O and the uniforms of UNIQLO. This series of clothes looks like a simple line. It is nothing different from other casual clothes. Only when you really put on your body can you exclaim: "clothes can not be looked at, this cut is really different."
Minimalism is the purpose of UNIQLO. How can you not guess that she is willing to join this popular fashion young brand as creative director. The +J series is not an ordinary designer collaboration project. She announced this year that her cooperation with UNIQLO will be extended indefinitely. She also revealed, "while designing the +J series, I am portrayed the blueprint for the future style of UNIQLO. I hope to create a simple, elegant, and everyone can wear clothes, just like a global language. " {page_break}
Recently, the founder, chairman and CEO of VCG redefined the brand of VCG: Vic is first of all a clothing company, which is a Chinese fashion brand, but it is different from other fashion brands. VCG sells fashion on the Internet.
Beginning in May this year, the region began to make a big debut, "I am a fan" under the line of brand advertising. The advertisement advocates the concept of "real expression of self". Later, the theme advertisement was interpreted as "all objects" by netizens, and the popularity and popularity of VIC were greatly improved.
The price of the clothing and accessories of fan's products is even more than that of the international brands. Not only that, however, it is increasing investment in product design, opening up the design platform, attracting top designers and design studios from more than 10 countries such as Germany, Japan, France, Spain, the United Kingdom and China. For example, this year's best-selling 59 yuan canvas shoes for Spain's Ac-tionshoes well-known design studio to build, 29 yuan 500 T-shirt products are focused on many domestic and foreign illustrators and designers.
In November, GAP, the largest clothing retailer in the United States, opened 4 wholly-owned stores in China and four stores. With the entry of GAP, it has gathered in the mainland market. As for why everyone is concerned about the brand's entry, apart from being the last reason for the four largest retail brands to come to us, GAP also has its own attraction. Founded in 1969, GAP now has about 3100 stores across the United States, Canada, the United Kingdom, France, Ireland, Japan and China. Besides quality, its pricing is also economical and affordable, and almost every consumer can afford to buy it. GAP China's style is the same as Japanese style, suitable for Asian stature. In terms of price, children's wear is 59, and adult wear is more than 200, which is basically the same as that of H&M, ZARA and UNIQLO.
In order to create momentum in China, the brand launched the advertising creativity of "GAP lets us together". Perhaps this is a group of commercials that are very much in the eyes of the mainland market in China, which is held by Annie Leibovitz, a legendary female photographer in the US fashion world. With the theme of Chinese and Western cultural backgrounds, it conveys their longing for freedom and happiness in a passionate and personal way. The iconic personages in various fields in China and the US are spokesmen, including Chinese women stars who are committed to environmental protection and supermodels. Each group of Chinese and Western characters deduces the story beyond the individual and is unique. This combination also symbolizes harmony, like creativity and individuality without boundaries.
Why do we love the parity brand?
1. self service
For people who love ZARA, GAP, UNIQLO and so on, the most important reason is their service. Guests can freely choose, service is self-service, no salesperson's tail and some awkward fitting services often encountered in other stores, and no product can be followed by people who choose to buy products.
2. not to guide the trend, but to popularize the trend.
Parity brands revolve around the business concept of fashion, fast and parity. In order to ensure a unique fashion trend, H&M has invited many top designers and fashion pioneers to design a series of main hits for each season. Although advocating "not to guide the popularity, but to popularize", but "famous teacher joining, celebrity endorsement, star support, limited edition" and other high-profile brand promotion methods, let the original positioning in the "parity fashion" fashion killer can be compared with Gucci, Prada and other luxury brands, let the brand's popularity and sales figures rise rapidly.
3. fashion fresh
A big hit. They regard popularity as perishable food and keep it fresh at all times, so goods are often changed.
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