Softbank Sun Zhengyi: YAHOO Needs A Localized Hero.

The New York Times reporter talked about the declining trend.

But it can be understood because New York Times reporter asked YAHOO.

Sun Zhengyi, the billionaire from Japan, is the key to this once glorious empire that wants to shake off its current decline.

About YAHOO's future

Rumors about YAHOO's future are rampant -- will he be split up? Will he be privately bought? Will he merge with AOL?

As Japan's chairman of Softbank, YAHOO Japan and Alibaba's largest shareholder, Sun Zhengyi did not give a clear answer to YAHOO.

As early as 14 years ago, he founded YAHOO Japan in the form of joint venture; now he is a controlling shareholder.

In the past ten years, YAHOO and Japan have been active, while YAHOO's business in other countries has gradually declined.

Just this month, YAHOO Japan also ushered in a landmark event going downhill - YAHOO Japan began to use Google as its first search engine on the homepage.

"YAHOO is Yang Zhiyuan's child, he created this child.

Yang did a good job, but his successor didn't continue to innovate, making an innovative company into a media company.

If I were, I would gamble and take him back to the innovation company.

"YAHOO needs a localized hero," Sun Zhengyi said. "YAHOO is too arrogant on the path of globalization. If they follow my advice and provide equal cooperation to local partners in China, Britain, Germany and Brazil, maybe YAHOO is still thriving, just like YAHOO Japan."

Of course, Sun Zhengyi also had ups and downs.

He founded Softbank in 1981. After 1990, Softbank gradually pformed into a Internet Co, but the value of Softbank with Ziff Davis brand was 180 billion US dollars.

But now the market value is only 20 billion dollars, and Sun Zhengyi's personal loss has reached 70 billion dollars.

But his stock in YAHOO Japan and Alibaba is still eye-catching. (he also owns part of Vodafone's business in Japan), which also keeps him in the position of the most influential investor in Japan.

If Sun Zhengyi wins YAHOO

If I were CEO of YAHOO America, I would have my opinions and ways to me.

But my way is always more adventurous and bolder.

So high returns are always accompanied by high risk levels, "he said." I will go to acquiring company through more radical channels or develop new businesses. "

Sun Zhengyi smiled and said, "Softbank investors are more tolerant of risks than YAHOO investors. Softbank shares have gone to heaven and hell.

My investors in Japan are used to it. "