Christmas Ignites The "Night Economy" &Nbsp; Teaches You Three Trick Tips.

Although the temperature in Hefei is a bit low, this has not reduced the night of shopping in the provincial capital.

The streets are crowded at night.

"Today is just the weekend, I went shopping with my dorm roommates."

Xiao Zhang is a junior college student in a provincial university. At 7 pm on Sunday, December 19th, when reporters met her in the pedestrian street, she was shopping for boots with several roommates.

"We often go shopping on the walking street. Recently, the weather in Hefei is cold, and originally intended to buy boots before the new year, but seeing that the shoe stores in Hefei are on sale, they are heartbroken."

Unlike the little Zhang Zhang who always stroll along the pedestrian street, Ms. Wang from Huainan is the first time to come to Hefei.

"When I was in Huainan, I heard that at the end of the year, there were two places to go shopping, one is walking street, and the other is Town God's Temple." in Hefei,

Ms. Wang smiled and told reporters that this time he went to Hefei to take part in the training and went out to walk the street with a colleague in the evening.

"I can't imagine how many people would have to pay for almost everything in the shop. They had to queue up, and walking on the street was crowded and crowded."

"By the end of the year, all businesses, including us, have launched a different discount, attracting a lot of people, especially young people."

The owner of a clothing store on the pedestrian street told reporters that after the small off-season of November, from December, merchants launched a variety of preferential activities aimed at Christmas and new year's day, the business is getting better and better, and the daily turnover has increased.

Another shop leader of provincial city pedestrian street told reporters that as a landmark commercial landmark of the provincial capital, after many years of development, the pedestrian street has gathered many brand clothing shops, shoe shops and accessories shops which are popular among young people, and the popularity is becoming more and more prosperous.

"From late December, almost every night, the pedestrian streets are crowded with people, and our cashiers are busy."

"This year Christmas and new year's Day coincide with the weekend, and the end of the year is also the peak of marriage and marriage. Our business is also a lot of fire."

A gold ornament worker on the walking street of the provincial capital told reporters that although gold prices are still running at a high level, there are still a lot of people buying gold jewelry on Christmas day and new year's day.

1 hours in the evening, 2 hours in the daytime.

In the interview, the reporter found that, like walking street people crowded, every night at 7 or 8 o'clock, there are a lot of shopping people in shopping malls, capital stores, Drum Tower, Le Pusheng and other large shopping malls.

"Originally did not intend to buy down jacket this year, but listen to the weather forecast that Hefei is going to snow again, together with the husband, prepare a person to buy a down jacket."

In the down market area of a large shopping mall in the provincial capital, Ms. Li told reporters.

Reporters noted that the evening came to buy the down jacket of the public is really quite a few, some of the family "out", one buy is three.

"Before this winter is" a thousand years of cold ", we also entered more goods.

But by December, the weather in Hefei was not very cold, when we were all anxious.

A brand down clothing salesperson told reporters that there are still many stocks in the warehouse. If the weather in Hefei is not cold before the middle of next month, the business of the down jacket will lose money this year.

"I hope Hefei snows quickly so that the down jacket business can be reduced."

Like the major shopping malls in the provincial capital, some stalls in the provincial capital are also booming.

Articles such as scarves, gloves and so on, such as warm articles, wallets, bags and so on, all kinds of underwear and daily necessities, and so on, many people come here to shop. Some people tell reporters that the goods here are relatively cheap, and it is very interesting to shop in the evenings.

A vendor who is selling winter scarves told reporters that he would come here every afternoon at around 5 p.m. to set up a stall. He would close the shop between 8:30 and 9 p.m., and he would be able to sell about 300 yuan a night on average.

A survey by relevant agencies shows that people's traffic and consumption ability in the mall have obvious advantages over the day.

1 hours of sales in the evening are worth 2 hours in the daytime.

In this regard, provincial businessmen have different opinions.

"I think this view is right."

A shopping mall staff in the provincial capital said that by the end of the year, many units were very busy.

Office workers usually do not have time to shop during work hours, but they only choose to shop after work.

But there are provincial businessmen who have objections.

"It's getting cold now, and there will be fewer and fewer shoppers coming out at night."

Another mall in the capital city believes that since December, the volume of traffic has dropped by 40% and sales have also halved.

Li Shibing

Winter "night consumption" still needs guidance

Provincial experts said that "high efficiency and fast pace" is a major feature of modern people's life and work.

Shopping at night is a way of releasing stress and relieving tension.

Therefore, shopping at night is likely to become one of the main ways of consumption in the future.

But in winter, consumption habits also need guidance at night.

A distinctive night economy, like a lamp, lights up another aspect of the city.

It highlights the urban characteristics and cultural connotations, improving the overall quality of the city and improving the soft environment of the city.

The development of night economy has become an important part of a city's taste and competitiveness.

Some people divide the night economic form into: single economy, mainly single white collar, improve the quality of life activities, places are concentrated in bars, KTV and other places; romantic nostalgia economy, older people with a certain economic strength taste and savour life in the teahouses, theaters and other places; the citizen economy is mainly the delay of shopping malls supermarkets and the consumption of daily consumption for families, and the consumption of all kinds of night markets.

It seems that the night consumption is actually suitable for all levels of people, but the consumption structure of the different consumption groups in our city has not yet formed. It still stays in the stage of most people dining and entertainment is monopolized by a few rich people or young people. Colorful nightlife has not yet become the lifestyle and habits of the general public.

Therefore, to promote the prosperity of the night economy, we should "stratification" according to the consumption habits and needs of different consumer groups, and aim at stimulating the participation enthusiasm of each consumer group according to its characteristics.

For example, in order to effectively attract low-income groups to spend time shopping at night, businesses may launch the sales mode with the greater discount time. The cultural organizations can try to create a moderately priced, colorful evening show. Whether the bus can appropriately extend the operation time of some busy routes to facilitate the public to travel at night, the high operating costs of night businesses, and whether the functional departments can properly introduce some preferential policies for subsidies.

"Layered color" not only requires innovation in the consumption mode, but also calls for enriching the content of night consumption.

We should try to diversify our consumption so that we can eat, drink, live, travel, buy, entertain, beauty, learn and cooperate.

It is necessary to layout the leisure, shopping, fitness, cultural, entertainment and other service places that meet the needs of consumers and have the characteristics of the times.

Only when the choice of night life is more extensive and characteristic, people are willing to walk out of their homes and plunge into the night consumption places to make Baoding's night economy burst into vitality.

Teach you three trick trick

When Christmas and new year's day are drawing near, what problems do people need to pay attention to when they sweep the goods?

First of all, in the face of an endless marketing campaign, many consumers can not help but impulse. With the sales promotion baton of the mall, the "shopping spree" attracts goods before the holiday.

Here is to remind that before the festival, sweeps are most likely to avoid impulsiveness and blindness. Before we go shopping, we must do enough homework to understand what is missing at home. It is best to make a list and plan for shopping malls, and it is best to have a knowledge of the brand and its selling price in advance, so that goods will be sold at three stores in the process of sweeping goods, so that we will not be too blind and impulse to sweep away a lot of "junk" that can not be used at all.

Second, joint shopping is more cost-effective.

In the promotional activities launched by businessmen, how much to buy, how many to buy, how many pieces to send, and so on are common ways. As an ordinary consumer, if a family buys together, or shopping with friends or colleagues who like almost the same thing, it can not only increase the interest of shopping, but also reduce the cost of shopping.

Finally, the department store's joint shopping card can get an unexpected discount.

In order to fight for and retain customers, some shopping malls and banks jointly launched a joint card. Compared with ordinary credit cards, the joint cards of these shopping malls and banks have higher discount rates. For example, there are few discount cosmetics, gold ornaments and so on.