Enterprise Operation Needs To Learn From Animal Marketing.

All things in the world are my teachers. Although human beings are the primates of nature, the natural instincts of animals in nature are not human beings, or even worthy of human exploration, understanding, research and development. From Ancient Wushu masters to follow the action of monkeys, hawks and snakes, Xingyi Quan was created. Until now, many engineers and engineers have studied the physical characteristics and skeleton structure of animals. The most convincing thing is that people engaged in aircraft space study "birds". So, as an era of marketing, elites can also perceive many animals. marketing management The true meaning.

　　 1, reborn "Eagle"

A legend is told that eagle is the longest lived bird in the world, and its life can reach 70 years old. To live that long life, it must make difficult but important decisions at the age of 40. When the eagle lived to the age of 40, its claws began to grow old and unable to catch its prey effectively. Its beak becomes long and curved, almost touching its chest, which seriously hinders its eating. Its wings became very heavy because its feathers grew thick and thick, making it very difficult to fly. It has only two choices: waiting for death, or undergoing a very painful renewal process. It must work hard to fly to a steep cliff, where no animal or animal can go, where it will stay for about 150 days. First of all, it will throw the beak of a sickle to the rock, until the old mouth falls down from the top of the belt, then quietly wait for the new beak to grow out. Then it pulls the toenail off the toes one by one with a new beak as a pair of pliers. When the new toenail comes out, it loses its old feathers. After 5 months, the new feathers grow, and eagles start flying for another 30 years.

　　 Marketing Revelation: eagle is in danger of dying of pain and starvation. In order to get reborn, he reinvent himself, rebuild himself, and bid farewell to his past. This process is a process of resurrection. When the eagle dies and bleeds, it also wants to give up the harmful things and throw things to death. As a salesman in the front line of the market, when our market meets the "ceiling" of growth, when our organizational structure, management mode and operation mode become "bottleneck", do we have the courage to face the problems and shortcomings of "scars not afraid of pain", whether there is a heroic spirit of "breaking the arm to survive" to break the habit pattern, and whether there is a "desire to regenerate" atmosphere to create a new world.

　 2. "Antelope and lion" on the African steppe.

Every morning, when an African antelope wakes up, she knows that she must be quicker than the fastest African lion, or she will be eaten. Every morning an African lion wakes up and knows that it must be quicker than the slowest antelope, or he will starve to death; if you are a lion or an antelope, you will have to run away when the sun rises.

Marketing Inspiration: run up, in this competitive society, if the enterprise is stagnant and immersed in the old glory, then the ultimate fate is to be eaten or starved to death. It is often said that "big fish eat small fish"; now we often say "fast fish eat slow fish". Therefore, it is imperative to be quick, quick and quick to do business and sales, especially for fast moving products. Marketing planning major Sun Xianhong also said, running two opportunities, walking an opportunity, waiting for no chance. Friend, have you run?

　　 3, the "wild goose" on the lakeside

Bai Yan often gathered to the lake, where many white geese often choose the right place to live. The goose leader also arranged a white geese vigil to guard the sentry. When he saw someone coming, he called to the police. Hunters in the lake area are familiar with the living habits of the white geese. In the evening, they deliberately lit the torch. The sentinel goose saw the flare and quaked, and the hunter extinguished the fire. When the wild goose was startled, there was no movement, and the geese returned to rest at ease. After repeated three or four times, the geese thought that the sentinel goose deliberately deceived them, and they all went to peck it. At this time, the hunter took fire and approached the geese. The sentinel geese were afraid that the geese would not bark again. The sleeping geese were caught by the hunter in a net, and no one escaped.

Marketing Inspiration: any enterprise will face the test of the market. When the competitor first tested, the enterprise set up an early warning system - "sentry white goose" played a role, the enterprise was in a tight battle, but did not see how the opponent responded. But after repeated tests, even the enterprises themselves gradually relaxed their vigilance, resulting in a win in the first World War. In recent years, there are numerous books and cases about transforming Sun Tzu's art of war into commercial warfare guidance. Then, from the animal case of white goose caught by hunters on the lake, as well as "market like battlefields", "soldiers, deceitful ways" and "war of arms", are you ready to be in the "rivers and lakes"?

　 4, lambs dying in the desert

A hungry lamb found two or so grass in the desert. It ran to the grass on the left. When it came to the grass near the left, it found that the grass on the right was more luxuriant than the grass on the left side. It abandoned the grass on the left and ran towards the grass on the right. When it comes to the grass near the right, it turns out that the grass on the right is not as luxuriant as the grass on the left. Then it ran back to the grass on the left side. After so many repetition, when it has no strength anymore, it happens to be in the middle of two grasslands. Because no grassland could eat it, it starved to death.

Marketing Apocalypse: decision theory holds that decision is to choose the best plan from many schemes, but in fact, in many cases, it is impossible. Therefore, there is a principle of decision making that is the principle of satisfaction, that is to say, as long as the result of decision makes the decision maker satisfied. This principle is also applied in marketing decisions. When we are obsessed with finding the best solution, great marketing opportunities slip away and eventually lead to nothing. As we all know, "first class + three stream execution = second rate effect", "second rate plan + first class execution = first-class effect". Therefore, as a marketing person, we should learn to focus and learn to concentrate, and not be able to be a "flower heart" wall, swaying back and forth.

　 5. The wolf is praised in heaven.

A sheep went to heaven and said to St. Peter, "I have a pair of horns on my head, which are weapons that attack enemies and protect myself. But why am I always eaten by wolves?" St. Peter said, "although you and wolves are mammals, you live on grass and tree leaves, and wolves feed on meat. On the land of the earth, wherever there is water, weeds and trees are everywhere. When you want to eat, you only need to open your mouth to live. It is much easier to survive than wolves. The survival of the wolf is based on defeating your opponent, eating your opponent, or your life is not guaranteed. You are too secure in the status quo and lack of self-protection awareness and ability. Although there are sheep, there is no collective force. From wolves, they can see that they have a keen sense of smell, and when they attack their prey, they have the courage and indomitable spirit of advancing bravely. They combine the fierceness and wit to improve their ability to overcome their prey, and the wolves have the spirit and ability to cooperate with the enemy. In other words, you only have sheep, while wolves have wolves. That's the difference. "

Marketing Inspiration: "sheep sex" actually means being satisfied with the status quo and lacking the willingness of group cooperation, while "wolf sex" means active, competitive and teamwork spirit. In marketing management, the choice of a wolf leader is the key premise to resist competitors' attack and defeat their opponents. "Wolves walk thousands of miles to eat meat, and dogs walk thousands of miles to eat excrement." As the marketing manager of regional market operators, we must inject "wolf gene" into your team. By adjusting the salary structure and assessment method, let team members eat more "meat" - income! Really create a wolf team that can fight tough battles, win good battles, have sharp market sense of smell, fast speed of implementation and cooperation ideas.