Ji'Nan: The More Difficult The Business Is To Do &Nbsp, The 2010 Embarrassment For The Garment Enterprises.

There is still a few days left until the end of 2010, although the relevant departments have not yet worked out the statistics.

In 2010, the clothing sales business circle was everywhere, dealers no longer worried about site selection, but business became more and more difficult, and inflation and climate effects constantly compacted profit margins.

Change: clothing business circle has experienced a big shuffle.

In 2010, Ji'nan West Road clothing trade area along with the road repair demolition, the scenery is no longer, the original clothing store mostly dismantling and relocating, only has a few close to the calendar of the large brands of more than 10 brand stores.

Shan Shi Dong Road commercial circle did not decline with the relocation of colleges and universities, but on the contrary, it became more prosperous and nearly doubled in size.

In addition to the original Xiushui Street, Shui Yun and golden block mall, new diamond shopping mall and Taobao street have been added this year. Xiushui two phase is also being renovated.

The business circle that had been able to go shopping in the morning could now kill a day.

Ma On Shan Road along with the arrival of Ginza, also led to the hero mountain civil air defense, and the sports center of the expensive shop, Bayi Ginza store scale effect, passenger flow increased significantly.

The biggest change this year is in the shopping mall of the people's market. In October 2009, Zhenhua commercial building entered the people's market and began to pform into a high-end brand.

This summer, the four road civil air defense was renovated to build a high-end image.

At the end of November, Wanda opened and introduced some high-end brands such as Zara, Armani, CK and so on. Once it opened, it quickly gained four business circles.

Competition: the more fierce the clothing business war is, the more fierce it is.

In 2010, there are more choices for individual garment operators.

In 2008, Liu Mingxia, who opened a clothing store on Cultural West Road, had to resettlement because of the demolition of the shop.

Later, because the old Dongmen demolition, after four road, the Communist Youth League Road, cultural East Road and other demolition, her shop moved three times, until March this year only in the vicinity of Hongjia building.

Two years of clothing store location experience, Liu Mingxia's greatest feeling is that there are many business circles, no longer need to support the selection shop relationship, and some shops have even invited her to open shop.

Since 2008, the old clothing business circle has been demolished. At that time, it was difficult to find a shop, and the rental fee was also rising. She wanted to take over a private shop. Besides normal rent, the pfer fee would be 50 thousand.

Now, there are more and more shops for Hong Jia Lou and quanle square.

In October of this year, she opened a branch store on Shan Shi Dong road.

Business circle is much, Liu Mingxia feels business is more difficult to do, passenger flow is more dispersive, the passenger volume of two shops at present is inferior to her original culture west road that store.

"Clothing business war has quietly started, the future will be more intense."

Ge Jintian, Dean of School of economics, University of Jinan, said that in 2010, Ginza opened many community stores in Tianqiao and Huaiyin. At the end of the year, it was opened by four road Wanda. The appearance of these shopping malls is a mature business circle mode. Clothing, department stores, leisure and entertainment are integrated into one another, which is bound to affect other business circles within 3 square kilometers.

There are many business circles, but the consumer market in Ji'nan is limited, and the business war will be more intense.

Some small business circles will soon be eliminated if they fail to find their own business characteristics and operate in dislocations with large business circles.

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Anomaly: many discounts but hard to win.

"The market is discounted almost every month."

Li Yue's University in Beijing, three or four years ago, every season discount, Beijing students will invite her to Beijing shopping.

At that time, some shopping malls in Beijing were heavily discounted, while the discount on shopping malls in Ji'nan was less intense.

Although it will cost more than 100 yuan to return tickets, Li Yue can save money for the circuit even if he buys a discount clothing.

In recent one or two years, Li Yue has gone to Beijing less, because Ji'nan's shopping malls have activities almost every month. At the end of the season, 38 and 51, almost every month there are holidays that can be discounted. Some new products are even discounted on the market, and the discount is similar to those in Beijing.

Although the discount is frequent, Li Yueguang's popularity is not big.

Two or three years ago, when shopping in Ji'nan was discounted, she always visited the expensive and the Ginza. Compared with which side, there were more discounts. But now, the discount of several shopping malls is almost the same. Even if the shopping mall is full or full, the discount activities of the whole Ji'nan are the same.

Contrast: clothing sales are hot and cold.

In the first half of this year, clothing sales were hot, and the shopping enthusiasm of the public due to the backlog of the financial crisis seemed to focus on the outbreak. The hot market also let Ji'nan's Ms. Zhang germinate the idea of acting as a clothing brand.

In September this year, Ms. Zhang finally got the right to represent a clothing brand in Tianjin, and opened a clothing store in the mouth. She entered the about 2000000 yuan product and was confident.

Less than half a month after the start of the clothing store, sales were plunged.

In 3 months, less than 700 thousand of the money has been withdrawn. Now Miss Li even eats and sleeps to figure out how to deal with the remaining about 1000000 of the goods before the Spring Festival.

Ji'nan Ginza underground shopping plaza manager Zhang Ying said that clothing sales every year about 10% growth. This spring, the weather in Ji'nan changed "spring neck" short, and the spring time also led to the sweater, shirt, windbreaker and other spring clothes. Many brands failed to take the previous years old stock relief.

According to the hot sales at that time, many fashion dealers thought that 2010 will be the peak year of clothing sales.

But in the nine and October of this year, prices rose all the way. Clothing was the first to be affected, and shopping malls were buying less.

Zhang Ying said that the overall sales of clothing this year increased slightly, but far less than expected.

Accounts: sharp profits, sharp reduction of profits

The word has been linked to clothing from the beginning of this year to the end of the year.

Especially in the second half of this year, consumers feel more obvious.

Zhang Ping, who works in the bank, said that last year he bought a sweater of Vigny, which only cost more than 600 yuan. This year's price is nearly 1000 yuan, even if he meets 11% off of his brand activities, it is two hundred or three hundred yuan more expensive than last year.

And cotton clothes are often thousands of yuan, so that she can not accept.

Even some clothing salesmen hate the price of clothing.

Jiang Mengxi, who opened a clothing store between water clouds, said that clothing prices have been rising this year. In spring, a dress has risen by five yuan or ten yuan, or not much. Many people have not noticed it.

Cotton prices in the summer have increased by about 30%. By the winter, the price of a thin cotton dress has increased by seventy or eighty yuan compared with that of last year.

Now, a customer in the shop asked the price. She dared not bid to Gao Li. "Clothes are rising, but my profits are lower."

Not long ago, Zhang Ying, a woman dress manager of the underground shopping plaza of Ginza, found that although sales increased by about 10%, the sales volume of clothing had not changed.

Zhang Ying said, "most of the money that is spent is clothing money."

Profits were low, and the rent rose by 50%. This made Liu, who opened a shop in the air defense business, found it particularly difficult to do business this year.

Liu said that since the beginning of this summer, civil air defense has been renovated, although it is District decoration, her shop has only been closed for more than two months, but the passenger flow has obviously decreased.

After decorating, her rent also went from 130 thousand to 190 thousand. "I reckon I lost a few thousand yuan this year."

Fatal: abnormal weather is the culprit.

Although the price increase has a certain impact on the sales of clothing, the fatal trauma to operators is abnormal weather.

Sun Zhihong, general agent of Shandong, said that in September and October, the winter was going to be "extremely cold" in the winter. Considering that this spring was particularly long, the lack of spring clothes had affected sales. This winter, she entered more than 7000 cotton clothes, more than 2000 more than in winter.

Owing to the pressure of funds on thick cotton clothes, the quantity of thin sweater and so on is smaller than that of last year.

But this year, Ji'nan does not snow, the weather is not too cold, coupled with rising prices, consumers can not buy clothes do not buy, even if clothes are mainly thin.

So far, she has more than 2000 stocks.

Sun Zhihong said: "last year when the new year, basically reached zero inventory, to the twelfth month of the twelfth lunar month, there are only seven or eight pants and two or three down garments. This year we should see at least 10% of the goods left."

And her condition is good.

This year some retail business is very bad.

In order to avoid inventory, Sun Zhihong began to reduce profits in the past few days before the Spring Festival.

"The total sales volume of clothing has increased by 40% this year, but the profit is almost the same as that of last year."