How To Skillfully Deal With The Shoe Industry'S Big Shuffle

The so-called "ebb tide", which experienced the financial tsunami of 2008, made China's processing.

The financial turmoil caused the industry to reshuffle.

The cost is soaring.

The twelfth China Dongguan international shoes exhibition, which ended in late October, is the only professional shoe exhibition in the mainland and the vane for export of footwear industry.

However, according to the exhibitors, the effect of the exhibition is not as good as expected. Compared with the cold shoe of the finished product exhibition area, the exhibition area of the shoe machine is obviously more popular, which is that the manufacturing enterprise is looking for some new equipment and technology to reduce the dependence on the high price labor force.

Wang Wei, chairman of the bainjia footwear industry of Hong Kong funded enterprises, said that this year's export orders did not seem to have been reduced. But because of the rising cost of raw materials, the profits of the enterprises have almost reached the limit. "Cotton alone is 50% higher than last year's price, but buyers will not accept you at 50%, raise 10%, they will have to jump."

He predicts that by the end of this year, next year, many enterprises in Dongguan will fail.

Many industry veteran also believe that the new round of big reshuffle is inevitable this year and next year.

Robust enterprises increase profits and increase profits

Some experts pointed out that after the financial crisis, toy enterprises in Dongguan were all small models, and the number of Enterprises above Designated Size did not decrease, or 176 in 2008.

Zheng Weiyuan, director of the Hongkong Special Administrative Region Government's Guangdong Economic and Trade Office (Guangdong Office), told the Hongkong Wen Wei Po reporter that the "shuffling effect" in the financial crisis made many enterprises in the international market vicious price competition bankrupt, but on the other hand, it was conducive to the survival of a sound enterprise, so that they could occupy more market share and raise the price of products, so that enterprises could have a reasonable profit.

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Mr. Wu, a Hong Kong businessman who works in Guangzhou, has been very busy recently. His clothing business has increased by 30% or so this year, because two small garment factories nearby have pferred the order he received to him.

"It's helped by a lot of clothes I bought last year."

Mr Wu said last year that he had bought a large number of clothing fabrics, and the company's remuneration for employees was higher than that of the surrounding factories, so production has been relatively stable last year.

"I didn't expect cotton prices to soar this year, so many small businesses can't do it."

Brand operation and product line development

After the baptism of the financial storm, even the orders that come in a long way, there is no urgent idea of the pformation and upgrading of the paralyzed port.

In the past two years, most Hong Kong enterprises have been actively upgrading through establishing brands, purchasing more advanced and efficient equipment and equipment, improving the operation process and increasing investment in research and development, while large port enterprises are more powerful in resources and capital, and have greater pformation efforts.

As a leading toy industry, Hongkong International Holdings Limited has set up R & D department as early as 1998. After several years of development, it has formed a coordinated operation and development mode including marketing center, brand operation, channel development, product line development and other functional departments.

Recently, the company began to try diversification, and recently announced the purchase of the aircraft leasing company of Hainan group.

Dongguan policy supports enterprise integration and reorganization

In the shoe industry, Dongguan Houjie, a new round of enterprise pformation and upgrading is also being launched.

Dongguan Houjie town government has taken the lead in the formulation of "Dongguan footwear pformation and upgrading and cluster development policy support program" has been submitted to the Dongguan municipal government for examination and approval.

For the first time, the plan explicitly supports enterprise integration and reorganization, and selects large foreign trade enterprises to actively integrate SMEs in foreign trade.

The plan calls for greater efforts to introduce large and large footwear enterprises at home and abroad, focusing on the introduction of domestic and foreign high-end footwear brand enterprises and large and medium trade buyers, and striving to introduce 25 new world brands, 30 domestic brand enterprises, 20 shoe enterprises headquarters, and 50 domestic and foreign associations or chambers of Commerce to set up brand exhibition centers and promotion centers.