&Nbsp: How To Layout The Garment Industry?

The past 2010 is a year in the past.

It is a challenge for Chinese costumes to face the challenges of crisis, from fear to frustration, and then to stability until the full recovery of growth. It is also a year of planning for the next ten and fifteen years. It is the last year of the 11th Five-Year plan and the year of 12th Five-Year.

In this important year, China

Men's "four in one" development

Building an "four in one" brand with good brand ecology will be an important topic for the development of men's clothing industry in China in the future.

How to take creativity as the foundation and innovation as the means to improve the brand contribution rate and the contribution rate of science and technology as the goal of product value, and to build a "four in one" brand with good brand ecology will be an important topic for the future development of men's clothing industry in China.

China's men's wear industry is becoming more mature, and the international competitiveness is starting from the labor cost advantage.

At present, with the pformation of industrial background and market environment,

In the next few years, industrial resources will speed up to move to large enterprises, the profitability of the industry will be further improved, and the scale of industrial investment and production will be raised to a new level.

The development trend of men's clothing is serialized and leisure oriented. According to market demand, brand positioning is further subdivided.

The men's clothing marketing network will develop in the direction of composite and three-dimensional.

New models such as e-commerce, membership clubs and fast Internet sales have developed rapidly.

Men's clothing enterprises will focus on information construction and management, and make use of advanced information technology to speed up the rapid reaction capability of enterprises.

Women's clothing abroad "battle array" China "play chess fight strength"

In the environment of women's clothing market, where foreign brands occupy a certain position, in the environment of increasing production costs, enterprises need not only to accurately segment the market, but also to develop diversified fashion as much as possible, establish their own brand culture in the diversification of consumer groups, and occupy the market with cultural values.

In recent years, a number of women's clothing brands with considerable strength have sprung up, and industrial clusters with obvious regional colors have been born. At the same time, many large scale women's clothing enterprises have extended more than one brand at present. Chinese women's clothing enterprises are moving from single brand to multi brand and multi category to realize brand strategy.

However, the status and influence of Chinese women's clothing is still awkward. There is neither a famous international brand nor a fashionable fashion element. With the acceleration of the internationalization of the garment market, women's clothing practitioners can only rely on accurate market segmentation and positioning to adapt to the future competition.

With the improvement of education level, the development of multiculturalism and the increasing economic strength of young women, and the improvement of social status, the consumption concept of female consumers is constantly changing.

As a result, brand awareness is more intense, and the pursuit of self style and individual perfection is becoming more and more popular.

With the growth and development of the new generation of consumer groups represented by the 80 and the 90's, their life philosophy, educational foundation, purchasing power level and consumption mode will become the basis for accurate segmentation of the market.

At the same time, the brand of foreign women's clothing has begun to accelerate the expansion speed in China, and they have entered the Chinese market and occupy the leading edge.

In the environment of women's clothing market, where foreign brands occupy a certain position, in the environment of increasing production costs, enterprises need not only to accurately segment the market, but also to develop diversified fashion as much as possible, establish their own brand culture in the diversification of consumer groups, and occupy the market with cultural values.

There are a large number of women's clothing enterprises in China. The women's clothing industry is changing from the past price competition to the competition of the comprehensive factors such as style, fashion, sales environment, cultural heritage and brand status. Coupled with the increase in production costs, sales decline and profit margins of garment enterprises this year, some garment enterprises have increasingly shifted their focus to the two or three tier cities, taking the two or three line cities as the entry point for their development and expansion, bringing the fierce market behavior to the two or three line area that was originally calm.

The income of the two or three tier urban residents increased rapidly, the consumption capacity of women's clothing, especially the brand consumption ability was significantly enhanced. Meanwhile, the cost of the two or three tier cities was relatively low, and the adjustment of national policies has greatly promoted the entry of clothing brands into the two or three line market, stimulating the desire of low-income people, and bringing new development space to the brand.

Children's clothing industry will upgrade in three to five years.

In the next three to five years, the children's clothing industry will have to upgrade its industrial structure. The children's clothing industry will be more solid and full, and a batch of enterprises will stand out.

At present, our children's clothing has a market scale of 100 billion yuan, and has 5 billion production scale. It owns a number of industrial clusters such as Zhili, Quanzhou, Foshan, Anyang and so on. It has a batch of more mature market brands, and a group of children's clothing enterprises with great potential for development.

In the next three to five years, the children's clothing industry will have to upgrade its industrial structure. The children's clothing industry will be more solid and full, and a batch of enterprises will stand out.

The children's clothing industry has experienced the pformation from the market to the brand creation market. As the international brand will create a new market in the first tier cities, domestic brands will also create more nascent markets in the two or three tier cities or even three or four line cities.

Brand consumption will gradually become the mainstream mode of consumption in small and medium-sized cities or even county and township markets.

Brand change and deceleration is one of the performance of a mature industry.

The brand pattern of children's wear industry is coming into being, and in the next five years, the echelon model will be formed from the aspects of region, grade, style and so on.

The pformation of brands between the echelons and the new brands will become more difficult.

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Subdivision is the inevitable result of the development of an industry. The development of children's clothing has been on the road of "differentiation" so far. Diversified development has avoided the competition of homogenization and low efficiency.

It can be gratified to see that the famous brand of children's clothing on the market has different styles, and the phenomenon of plagiarism and similarity between brands is becoming less and less.

The pace of subdivision will continue to accelerate.

At the same time, the brand of children's clothing in China is still showing a "small, scattered and chaotic" situation, causing great waste to industrial resources, and children's clothing enterprises and brands will inevitably face the subject of integration and integration.

Industries and enterprises need to take the initiative to take the road of intensive development, integrate resources and integrate resources, and develop the way of internationalization of industrial resources, so as to have the right to speak and control in front of all kinds of resources, and to have the right of guidance and discourse in front of the market.

Over the past few years, enterprises have attached importance to the building of corporate culture. Many enterprises have formed their own style and personality, and established a unique cultural orientation.

Culture is the source of brand core competitiveness, and is the root of brand personality and word of mouth.

But brand culture should not stay at the lower level of "telling stories and shouting slogans". "Brand culture" needs to be broken from the strategic level of brand development, making it a spiritual leader guiding brand development in the next 10 years or even longer.

From the present perspective, the brand of children's clothing is too obvious in the whole area, which hampers the emergence of national brands to a certain extent.

Underwear gradually achieve multi-level, branding.

At present, the market demand of China's underwear industry is growing rigidly, and the direction and rules of market segmentation are becoming clearer.

In the market segmentation, brand differentiation can be divided by different competitive means, and the brand aggregation degree of each subdivision will gradually become concentrated, gradually forming a differentiated brand structure at different levels.

At present, the market demand of China's underwear industry is growing rigidly, and the direction and rules of market segmentation are becoming clearer.

In the market segmentation, brand differentiation can be divided by different competitive means, and the brand aggregation degree of each subdivision will gradually become concentrated, gradually forming a differentiated brand structure at different levels.

At the same time, in 2011, underwear enterprises will have greater breakthroughs in cultural innovation and fashion innovation, and the phenomenon of homogenization of underwear products will change.

The trend of underwear fashion is becoming more and more distinct. The main manifestation is that consumers pay more attention to brand and brand market share when they purchase. Consumers pay more attention to fashionable elements of underwear, and the pursuit of styles, laces and colors has been in sync with the world.

Underwear development has broken through the traditional concept of underwear, and has gradually become a part of fashion.

The outstanding performance is that with the improvement of social civilization, female consumers are becoming fashionable and individualized. Underwear is no longer just a garment worn inside, but gradually becomes a supplement to the outer garment. The collocation between underwear and fashion is becoming a trend of development.

As a major source of development of underwear industry in China is underwear trade processing industry.

Many underwear enterprises can compete with international brands in terms of product design, processing quality, technology and so on, but lack of brand awareness, prices far lower than international brands, and even can not enter the market with their own brands.

Underwear brands in China are still small and scattered.

Some brands focus on the narrower subdivision, but because of the "small" lack of risk resistance and strong support for product development, brand restructuring with the characteristics of capital reorganization is about to start. Underwear brand group will be born in the near future. Underwear is also likely to be brought into power by powerful men's and women's wear brand groups.

Under the impact of international brands, the optimization and reorganization of domestic brand enterprises is also the trend of the times.

Channel warfare has become one of the manifestations of the re integration of underwear industry.

The new breakthroughs in underwear channel mode and the appearance of new terminal image also indicate that the underwear industry has entered the era of brand development at a high speed.

Excipients generally appeal for famous brand "birth".

The domestic garment accessories market has some shortcomings in brand cultivation, market management, product design, quality monitoring and so on. There are some gaps with the advanced countries in the world, which restricts the growth of the accessories brand.

China's excipient market still needs genuine "brand-name products".

Nowadays, our country has already established the design, manufacture, production, sales base and industrial cluster of neckties and scarves, and many of the world's top brands have been processed and manufactured in China.

The luggage and bag industry also presents an industrial cluster based on regional economy. These industrial clusters have formed a production system from raw materials, processing, sales and service to the development of local economy.

And following the law of global industrial gradient pfer, China has become the global production center of belts and other accessories. Whether it is quality or production technology level, it has reached or reached the international advanced level, and has formed a relatively complete industrial chain, which has strong international competitive advantage.

But at present, the domestic jewelry market has not yet formed a national brand in real sense, and most domestic jewelry manufacturers are still in the initial stage of competition with low quality and low price.

Therefore, there are some deficiencies in the domestic garment accessories market in terms of brand cultivation, market management, product design, quality control and so on. There are some gaps with the advanced countries in the world, which restrict the growth of the accessories brand.

China's excipient market still needs genuine "brand-name products".

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With the development of Chinese ties and scarves, some problems are also emerging.

In particular, the industry entry threshold is low, the enterprise scale is small, the management is extensive, the products are mainly occupied by the market with large quantity and low price, and the marketing concept is missing. In addition, the lack of international brand names and the price rise of raw materials seriously restrict the further development and quality improvement of the industry.

Therefore, enterprises should pay attention to formulating medium and long term strategies, improve technological R & D capabilities, make efforts to individualize and diversify production, change the situation of low price export in the past, and make the success factors of brands more successful.

Chinese necktie and scarf enterprises must seize the new development situation, speed up industrial upgrading, constantly introduce famous brand products, create value chain marketing, and realize the combination of culture and technology.

The jewelry industry is still in its developing stage in China. It still adopts the traditional and backward marketing method. After several links, the product finally arrives at the end customers.

The disadvantages of this mode of operation are: the long circulation of commodities, the increase in prices, the high price of commodities, the small profits of retail stores, the similarity of products, the lack of individuality, the confusion of prices, and the lack of standardized management and service in the market.

The final competition of jewelry industry will end up in the competition between brand and channel.

Enterprises in the industry should have a clear brand positioning, competitive strategy and long-term promotion and operation mechanism.

China's luggage and bag products processing level has made a qualitative leap, and brand awareness has been greatly improved.

The bag and bag industry has emerged 7 famous brands in China, 4 well-known trademarks in China, 6 products exempt from inspection in China, 8 leading brands in China's luggage and bags, 12 famous brands of Chinese luggage and bags, more than 20 real leather label enterprises, and become the core of excellent products in the luggage industry.

China's luggage production technology and product quality have reached the international advanced level, and some international luxury brands have been pferred to China for processing.

Many large and medium-sized enterprises have continuously upgraded their brand, management and market awareness. They have established their own raw materials and product testing centers, actively developed domestic and foreign markets in different ways, striving for brands, and achieved good results.

However, enterprises should adjust their business strategy at the right time, enhance the awareness of brand creation, and constantly consolidate and maintain the brand image, so that the brand image will win the hearts of the people.

As the soul of an enterprise, brand covers the external image and service of the whole enterprise, and the symbol of identity. If we want to establish a good brand image, we must have a long-term strategic awareness to make the brand grow into a famous brand.

With the fashion pursuit of clothing accessories and the development of leather industry, the growth of clothing accessories and leather industry has stimulated the rapid development of the belt industry.

Besides practical functions, belts are also given decorative functions, which further spawned new business opportunities in the Chinese belt market.

In the next five years, the Chinese leather belt industry will develop rapidly, and we should cultivate a batch of China's own brand names, so as to make the Chinese leather belts form a complete series of products of high, medium and low quality.

Although Chinese enterprises have created a number of domestic brands through three stages of copying, investing, introducing patent technology, absorbing and innovating, there are no well-known brands with international competitiveness.