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2010 International Textile Events Focus On External Demand

2010/12/29 15:06:00 54

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2010 International Textiles

In the first half of this year, China

Textiles and garments

Exports have maintained a momentum of growth, and the total export volume in 1~6 months was 88 billion 878 million US dollars, an increase of 22% over the same period last year, which is higher than 18.6% in 1~5 months.

Such a growth rate exceeded most people's expectations.

In the second half of the year, the export volume of major markets rose or fell, but the common rule was that the unit price of export products rose all the way.

In the four quarter, the export of textile and garment was reduced. In the month of October, the export of textiles and garments was US $17 billion 800 million, down to below US $20 billion.

Data first pass the change of external market.

However, what changes have taken place in the traditional textile consumer market behind the figures of the rise or fall? How many of the 2010?

Overseas exhibitions

Become a direct channel to understand the market pulsation.

Event tracking:

New York Exhibition: one divides into three attempts to pform

The 2010 China Textile and clothing trade exhibition (New York) has made bold new attempts.

It is divided into three parts, from the original single exhibition to three parts according to different product categories. The exhibitors are embedded in the exhibition of TEXWORLD fabric, New York international home textile purchasing Exhibition (HTFSE) and New York international fashion merchandising Exhibition (APP) in three exhibitions.

As a leading actor in this exhibition, Chinese exhibitors have become increasingly mature in the eyes of many experts, beginning to show a trend of changing from quantity growth to benefit growth.

Some of the dominant enterprises have already stepped out of the stage of blindly picking up the documents in the past, and differentiated themselves to highlight their own characteristics and improve them to a higher level of competition.

Paris Exhibition:

Rising cost

Promoting pformation

Judging from the Fifth China Textile and clothing trade exhibition held in August this year, Paris's confidence in the European market has been restored, but the small profit margins have prompted them to explore various ways to resolve the pressure brought by rising costs.

Some enterprises adjust the proportion of internal and external sales, turn around the main attacking the domestic market, and the other part continue to gallop in the international market, but they are taking a new path.

In order to pursue growth in adversity, enterprises like HengYuan, Ningbo, have made innovations in the field of foreign trade.

Fu Keda, general manager of the company, said: "we not only develop styles but also develop brands. That is to say, we have multiple private brands, which can be authorized to operate importers in different regions and provide style design and processing for their area."

Tokyo Exhibition: strengthening cooperation is a trend

Shandong Ruyi group's successful acquisition of Japan's clothing giant prestige Co., Ltd. opened a precedent for Chinese brand products to enter the Japanese market directly.

In the fifteenth China Textile Garments Exhibition (Tokyo), besides the steady increase in the volume of orders, the textile enterprises of the two sides are increasingly eager to deepen exchanges and cooperation. Both the Chinese exhibitors and the Japanese businessmen watching the exhibition want to seek greater development space with the platform of the exhibition.

In the development of Nantong Development Zone Wei Fu Foreign Trade Co., Ltd., buying Japanese second tier brands, selling or selling in Japan with Japanese brands has become the current development goal of enterprises.

Feng Ming, director of the office of the company, revealed that the idea of Wei Fu's acquisition of Japanese brands is under way. At this exhibition, many Japanese brands have been deeply discussed.

Japan's design and planning concept is leading and has a large number of professionals. Increasing exchanges and cooperation in this area will be the trend of development between the two enterprises in the future.