Japan Restraining The Number Of Clothing Imports To Spare No Effort In China

In 2010, many Japanese garment manufacturers pushed their brands to China for the first time. The promotion of Japanese textile and clothing from Beijing to Shanghai has collectively opened up the trend of China's clothing consumer market.

Frequent promotional activities make Japanese style clothes closer to the Chinese consumer market.

While opening up overseas markets, Japan tightened its clothing import measures, reducing the number of clothing imports, and China.

Japanese clothing promotion spares no effort.

At the end of the year, the "Tokyo viewpoint" Clothing promotion campaign was held in Shanghai.

"Cool and cute" is the highlight of this "Tokyo viewpoint" campaign.

Watanabe Tetsuya, head of the creative industries Promotion Office in Japan's economic and industrial province, seems that China is not only a global production base of clothing and its fabrics, but also an important clothing consumer market, especially young women aged twenty or thirty years old in cities. They are very sensitive to changes in global fashion and fashion and constitute a considerable consumer group.

It is for these reasons that Japan's economic and industrial province has chosen to carry out Clothing promotion activities in Shanghai.

Watanabe Tetsuya predicted that after 2010, China's clothing consumption market will gradually enter the personalized market, that is, the integration of personality in fashion.

This provides new business opportunities for world-renowned fashion brands including Japanese companies.

According to the introduction, as one of the world fashion centers, Tokyo has been relying on high quality and high technology for many years.

It is understood that the "Tokyo viewpoint" promotion campaign was launched in 2009, aiming at introducing Japanese frontiers to Japanese markets and revitalizing Japanese clothing and related fashion industries.

The pace of promotion of Japanese textile fabrics went even earlier.

On October 27, 2010 -28, Japan's advanced women's Clothing promotion seminar was jointly held by Japan's new and interior cotton company, North International Group and Tianjin new textile import and Export Co., Ltd. at the Jinglun Hotel. 10 high-end women's clothing manufacturers from Japan participated in the promotion conference.

The main recommended products of these enterprises are high quality cotton knitted fabrics made in Japan, tencel blended knitted fabrics, nylon flash fabrics and wool.

Also in 2010, with the support of the Japanese Ministry of economy and industry and the Consulate General of Japan in Shanghai, on the 27-29 th of September 2010, Japan, one of the five fashion centers in the world, came to China for the first time to host the "Japanese Fashion Exhibition" in Japan with its 300 one and second-line clothing brand.

A large number of Japanese clothing promotion activities illustrate the ambition of Japanese clothing brands to compete for China's consumer market.

This brings another competitive pressure to Chinese garment enterprises.

Japan inhibits imports of clothing {page_break}

This series of activities shows that the Japanese clothing industry has begun to squeeze into the Chinese clothing consumer market and manufacturing market.

At the same time, Japan has used various means to reduce the number of garments exported to Japan by other countries.

According to Japanese Ministry of finance statistics, the Japanese Textile Importers Association reported that in September 2010, imports of clothing in Japan dropped by 3.9% over the same period last year, to 216 billion 137 million yen.

In terms of imports, it dropped by 3.8% to 357 million 160 thousand year-on-year.

Imports from China dropped by 4.9% to 187 billion 323 million yen, and imports dropped by 4.9% to 323 million 340 thousand.

The export situation of China's textile and apparel products to Japan is not optimistic due to the rising price of raw materials, the reduction of tariff rates in China and the low cost competition in Southeast Asian countries.

Japan's tariff cut will reduce China's competitiveness in textile and clothing exports to Japan.

Recently, Japanese officials were prepared to revise the preferential tariff system for importing products from developing countries and reduce the margin of preference.

Japan's preferential tariff is 5 billion 500 million yen, of which about 20% is used by China.

The tariff increase will further enhance the export price of Japanese textile and clothing and reduce the competitiveness of Chinese products in the Japanese market.

The left hand opens up the Chinese market, and the right hand reduces the number of Chinese clothing imported to Japan.

With the support of the government, Japanese clothing has begun to take the initiative to expand outward. This is good news for consumers, but for the most difficult Chinese clothing brands, it is necessary to make preparations for challenges.