Footwear Industry Reshuffle The Survival Of The Fittest &Nbsp; Hong Kong Shoe Enterprises Reorganization Breakthrough

The financial turmoil caused the industry to reshuffle with the toy industry. footwear industry The traditional manufacturing industry is the most significant. In Guangdong, Dongguan, a relatively concentrated business in Hong Kong, the number of toy enterprises has decreased from more than 6000 in 2008 to less than 2000 now.

　　 Cost soaring SMEs have closed down

The twelfth China Dongguan international shoes exhibition, which ended in late October, is the only professional shoe exhibition in the mainland and the vane for export of footwear industry. However, according to the exhibitors, the effect of the exhibition is not as good as expected. Compared with the cold shoe of the finished product exhibition area, the exhibition area of the shoe machine is obviously more popular, which is that the manufacturing enterprise is looking for some new equipment and technology to reduce the dependence on the high price labor force.

Wang Wei, chairman of the bainjia footwear industry of Hong Kong funded enterprises, said that this year's export orders did not seem to have been reduced. But because of the rising cost of raw materials, the profits of the enterprises have almost reached the limit. "Cotton alone is 50% higher than last year's price, but buyers will not accept you at 50%, raise 10%, they will have to jump." He predicts that by the end of this year, next year, many enterprises in Dongguan will fail. Many industry veteran also believe that the new round of big reshuffle is inevitable this year and next year.

　　 Brand operation Develop product line

Having experienced the baptism of the financial turmoil, even the endless order has not yet paralyzed the urgent need for transformation and upgrading of Hong Kong enterprises. In the past two years, most Hong Kong enterprises have been actively upgrading through establishing brands, purchasing more advanced and efficient equipment and equipment, improving the operation process and increasing investment in research and development, while large port enterprises are more powerful in resources and capital, and have greater transformation efforts.

　　 Dongguan policy supports enterprise integration and reorganization

In the shoe industry, Dongguan Houjie, a new round of enterprise transformation and upgrading is also being launched. Dongguan Houjie town government has taken the lead in the formulation of "Dongguan footwear transformation and upgrading and cluster development policy support program" has been submitted to the Dongguan municipal government for examination and approval. For the first time, the plan explicitly supports enterprise integration and reorganization, and selects large foreign trade enterprises to actively integrate SMEs in foreign trade. The plan calls for greater efforts to introduce large and large footwear enterprises at home and abroad, focusing on the introduction of domestic and foreign high-end footwear brand enterprises and large and medium trade buyers, and striving to introduce 25 new world brands, 30 domestic brand enterprises, 20 shoe enterprises headquarters, and 50 domestic and foreign associations or chambers of Commerce to set up brand exhibition centers and promotion centers.