2010'S Ten Major Clothing Brands: The Male Clothing Of King
Low profile listing, steady development and strict quality control.
Many years ago, Chin's suit With " Free dry cleaning for life " innovative thinking It has started the brand recognition. Now, with the obvious competitive advantage of production scale, product quality, brand image and marketing channel, he is in the leading position in the industry, especially in the northern market.
In 2010, the most important action of shill was listed on the Shenzhen Stock Exchange in October.
As the largest menswear production base in China and the first independent brand clothing enterprise in Jiangbei, the Limited by Share Ltd has been particularly low-key before and after the listing.
But over the past few years, Hinur's performance has not been low-key and has maintained steady and sustained growth.
In the first half of 2010, business income of 396 million yuan was achieved, and net profit was 47 million 739 thousand and 300 yuan, up 32.31% and 39.35% respectively over the same period last year.
Chen Yujian, general manager of Limited by Share Ltd, a male garment company, said, "making fine products and striving for high end" is the motto of every chin people.
Many enterprises have their own standards in pursuit of quality, but Hinur's uniqueness lies in the ability to achieve the highest quality.
Since the implementation of "zero defect" quality management by Shin nore, this nearly harsh quality standard has always been popular with people.
It has set up a set of product quality testing system, from fabric selection to finished products leaving factory. It has to go through 360 processes: "self inspection, mutual inspection and final inspection", and the inspection standard for key varieties and key processes is even higher.
In terms of R & D, xylitol suits developed by China are the first to be established in China. The permanent antistatic suits have reached the international advanced level. The air catalytic worsted suits have been identified by provincial science and technology.
Therefore, during the 2010 World Cup, he played the right to make the 2010 World Cup England national football team dress.
At present, he ranks eighth in the top 500 competitiveness of China's textile and garment enterprises, and designs and develops more than 3000 new products every year. It has established the largest dry cleaning service center in the domestic suit industry, and has 3 well-known trademarks in China. The men's suits, shirts, trousers and other products have been awarded the title of "China's famous brand products" and "the most fashionable and influential clothing products".
Listed on the list, he raised 1 billion 330 million yuan.
He said funds will focus on developing two marketing projects, including 46 Direct stores and flagship stores, and information construction and design research and development centers.
Hinur will achieve 800 marketing terminals in 2012 and sales revenue will reach 1 billion 200 million yuan.
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