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Red Bean Home Textile, 2011 Brand New On-Line!

2010/12/29 16:41:00 85

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Withdraw from wholesale market and establish chain Monopoly

If a brand is the heart of an enterprise, and a strong brand beating can input a continuous stream of blood for the enterprise, then the channel is the channel of the enterprise, and the channel is smooth, so that the enterprise will have vitality and competitiveness.

In order to grasp the initiative of the market and deliver the products and services quickly and conveniently to the customers at the fastest speed and breadth, in 2011, the red bean home textile started entirely and quit completely.

Wholesale market

We must establish a chain monopoly system and strive to win in the channel reform.

In December 18th, "new image, new challenge and new mission" 2011HODO red bean home textile marketing mode promotion conference and spring and summer new product conference were held. Zhou Mingjiang, executive vice president of the red bean group, Zhou Xiangdong, general manager of the Yangtze River company, and Yang Yan, deputy general manager of dada Chuang textile brand management consulting company, and nearly 100 dealers from all over the country witnessed the new changes of red bean home textiles.

At the meeting, Liu Wangping, director of red bean home textiles brand, introduced the company's 2011 development plan to dealers.

Next year, the red bean home textiles will expand the product category from bedding products to towels, carpets and other home furnishings, aiming at the middle-aged consumers who are mainly women of 25 to 45 years old, and set up image stores in the second tier cities. The county stores and the rich villages and towns will open stores to ensure that there are 500 stores opened in 2011 and 1000 in the following year. At the same time, we will accelerate the pace of opening stores through innovative channels such as joint stores, trusteeship stores, joint stores and union stores, and strive to improve the performance of single stores by improving site selection standards, unified decoration images, improving display levels, enhancing shopping guide capabilities, rapid logistics system and expanding group buying and selling.

Besides,

Red bean home textiles

Aim at both ends of "smile curve", enhance research and development capabilities, strengthen product planning, further improve product lines, optimize product mix, make clear quarterly themes, promote core products, promote popular products and promote related products, and vigorously develop new and functional fabrics, paying more attention to details and unique selling points.

In addition, we should attach importance to product quality, enhance brand reputation, increase the proportion of fixed and dyed products, and ensure that the product rate is guaranteed to reach over 98%.

"All the dealers who open the shop process and store image conform to the requirements of the company will enjoy the subsidy policy and return some or all of the decoration costs. In addition, according to different circumstances, the red bean home textiles will also bear some or all of the dealer's advertising costs, while offering 20 thousand to 100 thousand yuan price promotions.

If the distributors and regional agents of single stores join in the annual basic tasks or target tasks, they will receive a reward of 1% to 4%.

Liu Wangping smiles to introduce the preferential policies of the company.

2011

Red bean home textiles

The spring and summer new products also let dealers shine.

The new products are divided into love stories, family love stories, friendship articles and summer love stories. Love stories are divided into passion series and tenderness series.

The two series are targeted at newly married couples and young couples aged 1 to 5 years.

Family relationship is divided into two series: love and love.

The series is aimed at middle-aged and middle-aged consumers from 35 to 45 years old. The warm and pleasant atmosphere is highlighted by flowers, leaves, Rome patterns, lace and other elements. The love series is for the middle-aged and elderly consumers aged 45 to 60, who are grateful, thick and stable with elements such as stripes, lattices, carnations, and peri grain.

The friendship section presents a series of gifts for people who give gifts and group buying, expressing their gratitude with heart-shaped, sunflower, tree textures, stripes, coffee and other elements.

Finally, the summer love story is also divided into three categories: mosquito net, mat and cool blanket.

"The colors and patterns are pretty good this year."

A dealer from Sichuan looked at the picture with great concentration and spoke with the neighbour's dealer in a low voice.

Near the end of the meeting, Zhou Mingjiang stressed: "with the continuous improvement of people's demand for quality of life, the broad prospect of home textile industry is being recognized by more and more people. But even today, the market share of the home textile brand occupies only 1% of the market share. It is obvious that the home textile industry lacks the national well-known enterprises, and it shows that the development of home textile industry is not mature enough. This also brings us opportunities to change the original wholesale mode by using the advantage of red bean brand, establish a chain monopoly system, and make the red bean home textile bigger and stronger, which will inevitably encounter many difficulties, and hope that the dealers here and the red bean home textiles will advance and retreat to achieve a win-win situation.