Make Good Use Of Tian Ji'S Horse Racing Strategy In Cosmetics Monopoly

In a diversified twenty-first Century, consumers were right.

Existence, of course, has its own advantages.

Cosmetics franchised stores are no exception. They mainly sell skin care products, including skin care, professional service functions, beauty and makeup services, cosmetics counters and supermarkets in department stores. Their functions are more comprehensive, service more thoughtful and easier to meet the needs of consumers.

Because of the rapid development, many businesses are coming in to strive for a barrel of gold, plus the promotion of manufacturers. Cosmetics monopoly stores have already formed a highly competitive industry. In addition, because of the different consumption characteristics of each market, the regional distribution of cosmetics franchised stores is more robust. Most franchised stores are operating in a certain region, but it is difficult to develop into the national market.

Therefore, at this stage, good franchised stores want to seek breakthroughs, and then move towards the national market, while the franchised stores hovering on the survival line want to turn the corner and get the dawn of survival. In order to achieve breakthroughs or get rid of difficulties, we must fully tap the advantages of cosmetic monopoly stores and have become the problem they are currently trying to solve.

In understanding their own advantages, we must first analyze the situation of our competitors.

For example, large shopping malls become the main channel of high-end brand counters, chain supermarkets become the main channel of daily chemical cleaning products and a small number of domestic cosmetics brands. Beauty salons become an important channel for personalized, characteristic and functional cosmetics. Franchised stores are the main channels for direct promotion of their own brands. No store sales are very few brand channels. In addition, convenience stores, pharmacies, TV shopping, e-commerce and so on are also sales channels for a few brands. Through comparison, it is found that so many sales channels, cosmetics monopoly stores are becoming an important channel for sales of specialty and fashionable cosmetics.

According to this characteristic, cosmetics franchised stores should take the strategy of Tian Ji racing, and use their own strengths to play their opponent's short term.

Before running a cosmetic monopoly shop, we must first consider some of the most basic problems.

For example, how can we participate in competition to achieve breakout? How can we compete with the beauty salon to win customers and win profits? How can we compete with the supermarket chains? How can we compete with the peers and strive for more market share? Finally, how can we enhance the image of the franchise store? In fact, before we figure out these basic problems, the key is to find out where the connotation and advantages of the cosmetics franchise are.

In fact, an important connotation of cosmetics is fashion.

If cosmetics are not fashionable, it will be difficult for them to do well in the market.

And cosmetics franchise stores should pay more attention to the fashion performance of products.

The cosmetics brand that is not fashionable is equal to the brand that looks for death. The cosmetics shop which is not fashionable is the cosmetics monopoly store with insufficient brand concentration.

Because many young girls are potential customers in cosmetics stores. If they are far away from fashion, they will be far away from customers.

Therefore, by enriching the fashion brands of franchised stores to attract customers, franchised stores should also keep customers' names in mind, rather than let customers remember the brand names of cosmetics.

In fact, franchised stores win good word of mouth by virtue of product quality, service and so on, and establish a good brand image.