Learn To Earn The Money, Gold Is Buried In The Clothes Of The Silver Haired People.

It is predicted that by 2030, China will usher in the peak of population aging.

Funds: medium and high grade clothing stores for middle-aged and old people are suitable for large and medium-sized cities, and the start-up capital is 10-15 yuan. The medium and low grade one is suitable for opening up in counties, towns and other places, and the start-up capital is 5-10 yuan.

Location: choose a place where people have a lot of traffic but it is easier for customers to stop.

A clothing store for middle-aged and elderly people is also suitable for large communities.

Shop rents: the first time entrepreneurs can store 10-20 square meters.

Decoration: the most suitable medium decoration is to create a warm and comfortable shopping environment.

Store logo should be clear, let people be clear at the store what to sell; lighting should be bright; air conditioning is essential.

Purchase: location first. When starting business, purchase must be marketable and moderate.

Marketing recommendations: 1, product placement: product variety is more wonderful, give customers enough choice, clothing, glasses, hats, shoes, scarves, crutches and so on can be sold together.

A rest area is set up in the shop.

2, service: you can look for older, patient and caring waiters.

Note: fashion clothing for most elderly consumers, there is a longer guidance and recovery period, therefore, the choice of products should highlight the local conditions and consumer characteristics.

[Jingfeng middle and old clothing store] learn to earn that share

Located at the opposite side of the Tian Han theatre, Jingfeng clothing store is the first clothing store for middle-aged and elderly people in Changsha. At present, there are more than a dozen franchises in Hunan.

Boss Downer said that the clothing store for the elderly must be guided by the Chinese nation's tradition of respecting the old and loving the old and vigorously promoting filial piety culture.

In the selection of employees, he emphasized the importance of filial piety, respect for the elderly and the psychology of the elderly.

"The staff of all chain stores are selected by us and trained for filial piety culture."

Only enough respect for the elderly customers can make the store establish a good reputation.

Long Dun Ke believes that some middle-aged and elderly clothing stores do not work for a period of time, that is the reason.

The store introduces that the clothing stores of the middle and old age should also show their respect and consideration for decorations and furnishings. Therefore, the shop signs are marked with large black characters, and there are also rest areas in the doorway and in the shop.

"Store decoration should be simple, neat, bright, not too noisy, and can play some relaxing light music."

Long Dengke emphasized this to reporters especially, creating a comfortable shopping environment is very important.

Long Dun Ke, who has been in touch with clothing for the elderly for nearly 20 years, is very optimistic about the prospect of Hunan's clothing market for the elderly.

He said: "the elderly in Hunan now account for 15.43% of the total population, and their spending power is constantly strengthening.

Moreover, Hunan is the best province to develop the elderly market in the whole country.

"Don't think that old people can't afford to spend money or pursue fashion.

Our store sells more than 1000 yuan of clothing very well! As long as your clothes are genuine and of good quality, they are willing to pay the money.

Therefore, the market potential of this is great.

But looking up, there are not many clothing stores in the middle and old age, and few survive.

The sunset of Beijing, the golden years and the mulberry trees disappeared in less than four years.

Long Deng Ke believes that the market potential of the elderly is large, but there are two main reasons for its flagging.

First, the purchase is difficult.

Now we need to run into good goods and run across the country.

Two, we cannot operate on a large scale.

There is no real large-scale production of clothing for the elderly and no big brands like Lining and Anta.

Therefore, it is very difficult to achieve the national chain like other casual clothes.

Although the clothing market of the middle-aged and the elderly is in great danger at present, but long Dun Ke believes that the greater the risk and the greater the opportunity in the market, this is a gold mine waiting to be exploited.

In order to get through the purchase channels, longdor set up a purchasing department, which is responsible for collecting high-quality clothing from the whole country, and has established a long-term cooperation mechanism with some manufacturers.

In order to train the elderly to recognize the brand, Jingfeng and Hunan Sports Association of the elderly provide clothing and other supplies for the association.

In order to reduce operating costs, he adopted chain operation to expand the scale of operation.

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[Tang Yuan Ge boutique]

Tang Yuange boutique Tang suit store is located at No. 222 Bayi Road, Furong district, Changsha. The owner is a young couple. The clothes sold in the shop are relatively traditional Tang suit, positioned as the middle and old age consumer groups with a slightly middle end.

"Traditional clothing stores are few, but there are many people who have special feelings for traditional costumes, especially middle-aged and old people. Therefore, we are very optimistic about this kind of clothing.

It can also avoid direct competition with those casual shops.

The reporter found that the Tang costume in the shop is very bright, fashionable, unique, so bright and fashionable clothing can the elderly accept it?

"Now the elderly are no longer just satisfied with the demand for warmth, especially those with certain economic status and intellectuality.

On the street, people wearing red and purple are all middle-aged and old people. Young people prefer white and plain clothes.

Tang Yuange also paid much attention to brand promotion. The store found that the provincial military area was relatively centralized, and the store moved to this side.

In addition, stores also publish shop information on many business websites.

Middle aged and elderly people have an acceptance process for new things, and they need guidance from society and market.

If we engage in special operations for the middle-aged and elderly people, we will have a relatively large investment in early publicity and guidance, which will be relatively long.

The clothing profits of the middle aged and the elderly are relatively small, and they are profitable in the sales process.

Husband and wife shops must be selected in residential areas, organs and units, which are relatively close to the homes of the elderly.

Q: the middle-aged and elderly clothing store introduced in this article has more than 100 thousand yuan for starting business startup, and the middle and low grade one is suitable for opening up in counties, towns and other places, and the start-up capital is 5-10 yuan.

This will be a great investment and there will still be capital turnover in the course of operation.

Which operators are in line with the terms of the loan?

Answer: through the registration of industrial and commercial administration departments and fixed production and business establishments, all kinds of private entrepreneurs, individual business owners and individual urban operators can sell their products to small businesses.

Our bank requires that the normal operating hours of small business loan applicants should not be less than 6 months, and in principle, they do not provide initial business loans.

Small loan funds can be used in manufacturing, services, trade and agriculture, including investment projects, service projects, working capital and so on.

Q: what terms do they need to meet?

Answer: the basic conditions to apply for our small loan are as follows:

(1) natural persons with full civil capacity between 18 (inclusive) to 60 (inclusive) years of age.

(2) a valid and valid identity certificate, a household registration certificate or valid residence certificate of the city where the loan is located.

(3) good credit record and willingness to repay.

(4) having a stable legal income source and the ability to repay principal and interest on time and in full.

(5) there is a definite purpose of the loan, and the purpose of the loan is in conformity with the relevant provisions.

(6) we can provide a loan guarantee method approved by our bank. Small loans need a guarantor (1-2 persons) or a joint guarantee group (3-5 households).

Long Dun Ke told reporters that if the middle and old clothing stores in Jingfeng locate the high-end high-end consumer groups, they will need to invest 50-70 yuan in the initial stage.

Of course, ordinary entrepreneurs can also choose small scale chain stores to locate middle end consumer groups.

As the clothing store for elderly people is a steady development type of investment project, it is difficult to achieve quick returns.

Ordinary entrepreneurs can also have capital turnover in the early stage. However, after a period of time, there will often be a shortage of funds, which will affect their long-term development.

China Post Savings Bank's "good loan to repay" microfinance business is a loan to a single borrower, most of whom are eligible for initial loans.