Enterprises Change "Marketing" To "Win Sales"

Change " Marketing "Win win"

Change " tactics "Strategy"

Group buying is just a kind of sales promotion method, and many consumers who are too early think you are not popular. Group buying It is not the same thing to deceive me. Is this not my pleasure? It is "the son is a wolf in the middle of the mountain." It seems to me that the above examples are only one example, but they can also reveal some problems: businessmen pay too much attention to short-term interests and ignore long-term interests, but this way is not worth the candle.

When businessmen are less popular, businesses are anxious, so they will make some promotions, for example, group buying mentioned above is a form of promotion. But businesses should understand that the core purpose of this promotion is not for "small profits" but for "big profits", not for the immediate future but for the future. Therefore, for businesses, low profits or "zero profits" should be considered before their planning activities. Such a group purchase, though not guaranteed temporarily, is good for promoting and publicizing its popularity and reputation. If a businessman runs a fraud under the guise of "group buying", "popularity" may be even higher. "Reputation" is lower, and potential consumers can not be cultivated.

Over the past two years, the marketing community has been paying more and more attention to the role of marketing. Group buying marketing is a kind of marketing. By attracting the attention of the eyeball and gathering popularity in a short time, the first purpose of the business has been achieved. Popularity is gathering. Will it be far from profit? Smart businessmen should be good at setting up momentum, but at the same time, they are also good at taking advantage of the situation, turning marketing into winning sales and changing group buying tactics into strategies. As we all know, McDonald's has been promoting its hamburgers during publicity, but the real profit level is the highest cola. Similarly, the old hog hoof of our Ji'nan is basically not making money, but the business here is still booming. This is the advantage of taking advantage of the potential marketing.