From Shoe Salesman To Self Run Shoe Store

From shoe salesman to self run shop Shoe store Zhang Lin has completed from "work" to " Entrepreneurship In 1998, the first special shoe store in Zhengzhou was set up to specialize in extra large trumpet shoes.

　　 Special features of "standing counter"

"I used to be the shoe counter. Sales Clerk If you have experience, you will be left behind for more than 20 years. Zhang Lin was originally a salesperson of the old Bauhinia department store, not only to sell, but also to organize the source of goods and collect new shoes.

Once, Zhang Lin received a woman who used to be a basketball player. Because her feet were big, she had searched all the stores and did not buy a pair of fitted shoes. Looking at the lost customers, Zhang Lin brainstorm: can we specially open a shoe store that provides extra large and extra small shoes for the "few people"?

In 1998, Zhang Lin opened his own special shoe store. At the beginning of his business, Zhang Lin spent almost all his time in organizing the supply of goods. Beijing, Wuhan, Shenzhen and Wenzhou... A factory and a factory run next to each other. "To ensure that the shoes in the store are full and the number is all the same, so that special customers can be selected just as ordinary customers can win their trust, so the shoe store can stand on their feet."

Gradually, Zhang Lin established a link with a large number of shoe factories throughout the country, specializing in the purchase of shoes with special numbers and customers. "Afraid not to sell money, but afraid of incomplete goods. Itself is to solve the special number requirements, if you can't find the right shoes like ordinary shoe stores, there will be no repeat customers. "

　　 The demand for "minority" is also a business opportunity.

If she had opened an ordinary shoe store, though she could attract a large number of ordinary customers, she would have been caught up in fierce competition. "Relatively speaking, foot type special customers are not many, but because no one has long been concerned about their needs, it has become a potential consumer market." Zhang Lin said that when he worked for a long time to pay attention to the needs of the market, he did a good job of sticking to the plan.

If you want to start a business successfully, you should reduce the risk of starting an undertaking, do business without following the trend, and be good at finding some "cold door" and "partial door" business, so that not only few competitors, but also high profits and easy to succeed. "But this kind of storefront is very important in the early stage, because customers are slowly accumulating. It's all depend on word of mouth publicity and good service. After slowly forming a fixed group, this group is your own and must be maintained." Zhang Lin told reporters about his experience over the years.

　 The "cold door" project should be in the "prosperous" area.

It is different from ordinary projects: first, the location of shops should be chosen in the prosperous area with large volume of traffic, because the project itself is to meet the needs of minority groups, so we must let more people pay attention to it.

"Secondly, we must always maintain the characteristics and pay attention to the latest market situation of footwear industry. The extra large size does not mean that the style is obsolete. We must catch the fashion in time and attract customers with new styles." Her experience is also applicable to related items such as special clothing, cold collection and so on.

"Any project needs to go through a process from cold to hot. We should not be indifferent because we have only one customer a day, and we can not reduce the supply of goods because of the cost of consumption. The customer base is gradually exchanged with a genuine service. Zhang Lin said.