Happy Management Of Seafloor Fishing

Editor's note

Zhang Yong, the chairman of the submarine salvage hotpot, can be regarded as an "alternative" in Sichuan's bosses.

Although the management of a restaurant catering for more than 10000 employees, Zhang Yong's life is at ease: most of the time, he stays in his hometown of Jianyang, Sichuan. "In the morning, he wakes up naturally and wakes up, accompanying his family and parents, drinking tea, playing cards, and sometimes climbing mountains in the afternoon with his friends." he also goes to Sichuan on an irregular basis.

Zhang Yong is a smart manager who knows how to give full play to power: in bathing company, from management to ordinary employees, they have the power that can be obtained by more than ordinary catering staff: the expenditure of less than 300 thousand yuan, the shopkeeper can make the decision, ordinary employees can decide to give fruit plates, and even if necessary, they have the right to avoid them.

After more than an hour of chatting, Zhang Yong told me that he would hurry to the office of the company in Wangjing. "Today we have convened several shops in Beijing and Tianjin stores. They have been lowered in the latest performance appraisal. According to the regulations, they are changing jobs. But a few people have objections to this, and they are not willing to obey the dispensing. I find it strange that this time I come to Beijing to see them face to face and listen to what they really think."

Zhang Yong frankly told me, so I proposed to follow the request of being a listener, but I did not expect Zhang Yong to readily agree.

The driver who came to pick up Zhang Yong was the driver of Yuan Huaqiang, the general manager of Beijing and Shanghai.

Yuan Huaqiang is a representative figure of seabed fishing. His experience has been widely talked about by many media: Yuan Huaqiang, who is just over 30 years old and has only a high school diploma this year, manages 15 shops on the sea floor, and the operation and market development of the whole sea fishing industry.

At the end of 1999, Yuan Huaqiang came to the bottom of the sea, first to brush dishes, then to pass dishes, then later to do door greet, waiter, head waiter, accounting, almost all the positions of the salvage company.

In 2007, Yuan Huaqiang bought a house in Beijing and put his home there.

His experience has become the best example of Zhang Yong's commitment to his employees: "I hope to use the sea bottom to get this platform, so that brothers can change their fate with their hands."

In 2009, seabed received 20 million people throughout the country.

In 2010, sales of seabed will reach more than ten billion, and the total number of employees will exceed 10000.

"People often ask me why the sea fishing can be so successful. I say that the achievements of the fishing industry are due to the rapid development of the Chinese market.

To tell the truth, I did not learn systematic management theory before reading EMBA, but I have been doing things with my heart and feeling with my heart. I believe that kungfu is worth doing.

Service is differentiation.

When I was 18 years old, I entered a factory and became a welder in a tractor factory. After working for a few years, I felt bored. I set up four tables on the street and began selling spicy hot.

This state lasted for two years. In March 1994, the first chafing dish city was officially opened in Jianyang, Sichuan, and my wife, classmates and classmates were four of them.

At that time, I didn't even stir fry, so I had to buy a book, left hand book and right hand fry, so that I could stir fry and learn at the same time. I can imagine that the chafing dish cooked in this way is very ordinary. If you want to survive, you can only have a good attitude. What speed should the guests want to hurry up, and what is not satisfied with the smile?

Because our service attitude is good, the serving speed is fast, the guests are willing to come to eat, do not do well, the guest will teach me to do.

I have found that good service can make up for the lack of taste, and since then work harder to help children with children, bags and shoes.

No matter what needs the guests have, I say nothing and satisfy them one by one.

After several years of doing this, bathing in Jianyang has become a household word.

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I do hot pot is accidental, but it is also considered to be wrong, because chafing dish has little difference in quality compared with other restaurants, so service is particularly easy to become a competitive means of difference.

In 1999, I decided to make the brand of "seabed fishing" go abroad, and the first leg of the sea fishing out of Jianyang was chosen in Xi'an, because some people in Xi'an were willing to cooperate with seabed.

But contrary to what happened, the first few months of Xi'an's losses in the first few months of the fishing industry are going to lose all of our old hard work. We decided to ask partners to pull out the money. I entrusted my former right-hand man, Yang Xiaoli, to take the responsibility to regain the core idea of seabed fishing. Service is above everything else. In just two months, the Xi'an bathing shop miraculously lost its profit.

I am also open-minded. I don't have the opinion of "catering service": what can be done and what can not be done.

As long as the customer needs, we will do it.

The hot pot takeaway, which was recently praised by netizens, is one of the special services of the sea fishing industry. The reason is that I made a statement at the meeting: now the Internet marketing is very hot. Let's try it! Actually, this form has been started since 2003: the food and beverage industry has been in a low ebb because of the influence of SARS, and the fishing business has not been spared. The turnover has plummeted.

As the manager of Xi'an store, Yang Xiaoli began to think about the Countermeasures: guests do not want to go to the restaurant to eat, they can send their guests to the door. She immediately released a news about the takeoff of the hotpot in the sea.

Send a hotpot to the door. This is very fresh. The ordering telephone on the bottom of the sea keeps ringing.

In order to facilitate delivery, we replace the traditional gas tank into a portable induction cooker, deliver meals the day before, and take the induction cooker second days later.

It was also remembered that the column was focused on the important innovation of the catering industry during the period of SARS.

Now seabed has opened branches in 8 cities across the country: Shenyang, Tianjin, Beijing, Shanghai, Nanjing, Hangzhou, Xi'an and Zhengzhou.

This is also the characteristic of chain catering industry: it is done well in big cities, and can be done in small places as well. Successful mode can be copied directly.

Serve your staff well.

Many of the seafloor attendants were introduced by people: fellow townsman, friends, relatives or even family members.

This recruitment method seems to be inconceivable to many people.

The catering industry is a labor-intensive industry. The customers who come to dinner are people, and the employees are people. Therefore, we must implement the people-oriented principle.

I always believe that only when employees feel a sense of belonging and belonging to a company can they really work happily and work hard, and then pass on the value idea of the sea fishing through them.

Everyone can work with relatives and friends, and naturally they are very happy. This happy mood is very infectious to the people around them.

The fishing houses for employees are all two or three rooms in the formal residential quarters and will be equipped with air conditioners. Taking into account the long distance will affect employees' rest, stipulate that they can not walk from the community to the workplace for more than 20 minutes; there are also persons responsible for cleaning, washing and washing sheets for their employees, apartments are equipped with internet computers, and if the employees are husband and wife, then consider a separate room.

Just for the cost of accommodation, a store costs 500 thousand yuan a year.

In order to motivate the employees' work enthusiasm, the company will send hundreds of yuan to the managers of the hall, the cadres above the shop floor and the parents of the excellent employees every month. Most of the rural elderly do not have old-age insurance. The money is equivalent to giving them insurance, so they will repeatedly tell their children to do well in the sea.

In addition, we invested tens of millions of people in Jianyang, Sichuan to build a boarding school to allow children to go to school free of charge.

We also set up a special fund, which will allocate 1 million of the major diseases annually for the treatment of employees and immediate family members.

Although such a welfare and employee incentive system has led to a lot of shrinkage of seabed's profit margins, I think the money is worth it.

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Those who join the seafloor fishing industry will have a relatively high turnover rate in the first three months, because the business is too good, and it is really too tired. It has been reduced from three months to a year. After a year, it is relatively stable, and the manager of the store is very stable.

The salary level of seafloor employees is in the middle of the industry, but there are perfect promotion mechanisms, which are most attractive to them.

Most managers, including store managers and managers, are promoted from within.

We will tell the employees who just come in. If you do well, we will promote you. This is our promise.

In my opinion, everyone has their ideals. Although most of them come from rural areas and have a low educational background, they are also eager to get a promising job and hope to live comfortably and comfortably like urban residents. They are also willing to work hard to pursue their dreams and change their fate with their hands.

I want them to believe that this platform can help them achieve this dream.

As long as one is willing to work hard, academic background is not a problem. Their example today is their future.

We only have two indicators for each store manager: customer satisfaction, and two employee motivation.

As for waiters, it is impossible to make all customers satisfied, so long as we can satisfy most customers, that is enough.

We will invite some mysterious guests to the restaurant to check the waiter.

I saw some restaurant training attendants, smiling to show eight teeth, holding a chopstick training in their mouths, I said, which is laughing, is even worse than crying, and those rigid smiles are not from the heart.

Seabed never makes such regulations. Passion + satisfaction = happiness. These two are met. Employees will naturally be happy and bring this emotion to work.

Sea fishing method

I advocate kinship management, but it is not a relaxed management.

On the surface, the management of seabed fishing is not organized.

We summed up the basic points of seabed fishing: the strategic goal of seabed fishing is very clear -- to ensure customer satisfaction, so as to achieve the purpose of brand building; the core idea is to change fate with both hands; personnel arrangement - rotation instead of a radish pit, so as to facilitate the promotion and organizational structure as far as possible.

In finance, I fully authorized that no funds need my approval, and the chief financial officer is the last hurdle.

It is my principle to employ people without doubt.

How much is the average daily throughput of seafloor fishing? How much is the average daily throughput of the one billion?

In the bailing company, from management to ordinary employees, they have the power to get more than the general catering staff. Below 2 million of the expenses, the deputy general can sign; 1 million of the expenses can be examined and approved by the district manager, and the shop manager of each branch can make the decision if the expenditure below 300 thousand yuan.

Even ordinary front-line employees have certain powers: they can give fruit plates or snacks; if guests complain, they can also offer direct discounts or even discounts.

No one directly reports to me at the management level.

The company has set up a general manager's office consisting of 7 department heads. Once a month, I will attend every meeting without special circumstances.

We have another rule: if any of these 7 people want to leave, they will get 8 million yuan subsidy, and 8 million is the cost of opening a new hotpot restaurant.

Several members of the general manager's office are now earning a million dollars a year. Their ability to go out to work alone is absolutely fine. If they go to a hot pot shop, they will earn more than one million a year, but they are unwilling to leave. They feel good at staying on the beach.

Three years ago, when my brother found me from the army, he said he wanted to open a restaurant himself. I asked him to come to the sea to catch up with the waiter. After three years, he was promoted to the general manager's office with his own ability. He found me two months ago, said he decided to enjoy a subsidy of 8 million, and left Baitai to start his own business. I support him.

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I think the human resources department is the most important department. It can not be independent. The leaders must have real power figures, even if they are nominal.

I am also the Minister of Human Resources Department of the salvage company, and the leaders of several departments are deputy ministers.

Often the store manager and the manager said to me, "is our development too slow? How many stores are we going to open next year? In the final analysis, who is the boss?"

Every shop in the bayou will provide staff support for expansion based on 110% of the actual needs.

In order to ensure continuity and consistency of service quality, each shop must ensure that about 30% of the old employees are pressed.

Every time a new store is opened, there must be a qualified store manager, head waiter and staff. If the staff is not in place, then we will stop shop. Even if the new store has been completed, it will wait for the relevant personnel to meet the criteria and then formally open.

This year, Tianjin and Shanghai stores have encountered such a situation, which is a mistake in decision-making, but no one will take responsibility for it.

In fact, it is a very dangerous stage of sea fishing. Expansion is too fast. There is no good way to carry out our enterprise culture well through process, system and performance appraisal.

At this stage, I will not pursue too fast development, nor will I do anything that I think is unreasonable for profit.

The biggest challenge facing bailing is to establish a standardized and streamlined management system to meet and ensure the development of enterprises.