Children'S Shoes Shop Should Be Cautious: Children'S Shoes Market &Nbsp; Shallow Water Depth.

According to the survey, over the past two years, foreign brands

In the children's district on the third floor of Times Square Shopping Center in Wenzhou, there are 31 brands of children's clothing brands including supporting toys.

Such as "Babu", "Parker" and other high-end brands located in the side cabinet, while the mid-range brand and supporting toys, children's shoes in central island.

Here we see a Wenzhou children's wear brand Pepe Bea Bea, insiders commented that sales in the Pepe Bea Bea era had always been good, so although it's a local brand, it has never been removed, but two years ago, the era adjusted the shopping malls pattern, and its sales volume dropped significantly in the new form. Before long, the local brand will also be lost in the local shopping malls.

As far as sales are concerned, it is said that the sales of children's wear and children's shoes are quite obvious during the winter.

In September or 1 and February, the sale of children's shoes and children's shoes was one year in the beginning of the school year and the new year.

In addition, promotional activities launched at special times can also boost sales.

Shop is hard to open

The survey shows that brand child shoe shops need to be careful: location, store area and shop image decoration, which are related to the flow and image.

Many people in the industry have already calculated that the 30-50 square meter shop in general area needs about 60 thousand ~8 yuan investment. After the start of the business, the children's shoes are levelled off every season, the actual selling price is about 80% of the selling price of the sign, the actual gross profit margin of the agents or franchisees is 50%, the average profit is 150 thousand yuan a year, the gross profit is 75 thousand yuan, and the removal of the rent is not profitable.

We also have to face consumers' complaints about prices every day.

The problem is the same: the rent is too high, the gross profit margin is too high, the price consumers can not accept a lot, and the survival of the franchised store is also very difficult.

At home and abroad, some famous children's shoes are larger in shopping malls, but stores are hard to open.

Because the regional character of children's shoes is strong, the popularity and publicity of new shoes in the new area are weaker than that of men's and women's shoes.

Although the market share of some famous brands has reached 20.8%, such as "Mickey" and "Babu", there are still about 80% of the market share in the absence of brand dominance.