Playboy Intends To Open 2000 Brand Stores In 2011
Because of its promising consumption power in the Asian market, the American Playboy group, the famous adult magazine Playboy, began to expand its business in this area, especially China, and set up a Playboy Club in Macao last month.
Analysts say this will reverse the group's losses in successive years.
The Huffington Post reported on December 27th, since 2007.
Dandy
The group began to lose money, and its losses in the third quarter of 2010 amounted to US $27 million 400 thousand.
Because of its rapid growth in Asia, the group has shifted its focus to Asia.
In order to change the negative image of Playboy magazine in Asia, it strives to adjust its development direction from simple magazine publisher to a leisure and lifestyle fashion brand.
Asian consumers really like towels, sheets and handbags with bunny logo.
It is estimated that its operating income in Asia will account for 34% of global income in 2011, double that of two years ago.
In 2012, Asia will bring us $20 million in revenue.
The report also said that as Asia's most dynamic
consumer market
China is the focus of the Asian Development Plan of the Playboy group.
In 2004, the group wanted to open a club in Shanghai, but the deal was not settled.
Last month, it signed a 5 year contract worth 50 million US dollars with a Chinese company, and plans to open 2000 brand stores in China.
In November 20th, it opened in the club of Macao. The luxury club decorated with black tiles and dark velvet curtains provides private gaming rooms and a panoramic view of Macao.
It also plans to build a Playboy Mansion in Macao in 2012.
According to the article, the development of Chinese Playboy in bunny rabbit in 2011 is very promising in China's lunar year of the rabbit.
"This is our biggest and fastest growing market, which obviously has great attraction."
Group president
ScottFlanders
"I hope we are more popular in Asia than in the United States," he said.
Analysts also believe that these efforts will be "rewarded".
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