Nino Cerruti: Design Continues In Life

Nino Cerruti

Born in

An old but elegant man of the textile family.

Gentleman.

1950, young

He inherited his family business and moved his headquarters in 1967.

The family was established under the name of Cerruti1881.

An epoch-making fashion.

Now Nino Cerruti has taken him.

The imperialist shift of gravity shifted.

The classic and noble quality Cerruti Baleri furniture series conveys to the world the eternal connection between Cerruti family and beauty.

In November 2010, the ancient Nino Cerruti was invited by Da Vinci to participate in the international exhibition from Milan to Shanghai, and shared with his Chinese friends about how he and Cerruti Baleri used design to change people's life philosophy.

Q1.Nino Cerruti

In particular

Series, because of adherence to tradition, has stood the test of time in the past hundred years.

On the contrary, Cerruti Baleri furniture seems to be more modern and concise, and even full of future sense. What makes your design concept so changed?

Nino Cerruti:

The style and the traditional fabric have always been our pride in fashion design, but my ideas and styles will change with the passage of time.

I believe that design is ultimately people-oriented, and Cerruti's team hopes to design something that can make life better.

Before I went to China, I found that the Chinese people's life philosophy is changing, becoming more open and accepting fashion and simple lines.

Now the furniture you see is imported from China by Da Vinci, and is carefully selected after investigation. Maybe it can represent our brand new judgement on the Chinese market.

Q2.Cerruti Baleri shows many rhombus elements and animal and plant prints on the furniture series. Can you tell us what kind of life style is conveyed by such a design?

Nino Cerruti: rhombus is a ubiquitous figure in the existence of human society. I think it is a beautiful thing. Diamond is used in home and has strong metaphorical color.

And the printing of rabbits and cactus patterns is just like every one of us has the imagination of childhood and nature in the design of chairs, making home life more interesting and interesting.

Our family

It may be a very old concept, like some of us, who live in an old house with a certain age. But people living in it always want to upgrade the quality of life by replacing old furniture with new furniture and new feeling.

From my aesthetic point of view, this new old fusion concept is a mixture of styles, creating a wonderful sense of historical advancement, allowing us to examine our past and present, and then look forward to the future.

Q3. more and more luxury goods in recent years.

Starting to expand the home product line, there are more and more fashion masters like you starting to enter the home design. How do you think about this?

Nino Cerruti: talking about pboundary

I think fashion and furniture design are inspired by the same spirit and way of life.

Whether it is furniture, fashion or perfume, we are looking forward to passing on to people a similar idea, that is, through our design, bring noble, elegant and fashionable atmosphere.

The same is true of the design of Cerruti Baleri.