Why Is The Mainstream Luxury Brand Absent From The Pearl River New Town In Guangzhou?

Famous businesses compete to enter.

According to the introduction, the Guangzhou high Tak land plaza across the new central axis has a total construction area of 920 thousand square meters, which is the largest commercial real estate project in Guangzhou.

Guang Bai, Ji Ji Dao, Suning and other famous businesses also enter Gao de land.

Among them, Guang Bai new format GBF first appeared, positioning young fashion route.

Jusco is a food supermarket business, operating area of more than 3000 square meters, the main food.

On the same day, Xingsheng Road Pedestrian Street in the east also ushered in the first 24 hour supermarket in Guangzhou, with an area of 2800 square meters. The supermarket was mainly imported from the United States.

The two supermarkets opened simultaneously, which not only enriched the shopping elements of Zhujiang New Town, but also eased the difficult situation of buying vegetables in Zhujiang New Town.

With the operation of friendship mall, Gao de land and Mei Xi supermarket, the shopping area of the Pearl River new town has opened more than 120 thousand square meters.

Pearl River new town does not see LV, Chanel

However, Mr. Wang, who is very concerned about the retail industry in Guangzhou, complained to reporters yesterday: "Zhujiang New Town is Guangzhou's CBD, and has also built many grade A office buildings and high-end communities. It has a high expectation on the commercial level here. But after visiting the Friendship Shopping Mall and visiting Gao de land, it is found that there is still a gap between what we expect and what we expect. We do not see LV, nor do we see Chanel or GUCCI. Many famous first-line brands do not see any shadow."

Reporters observed that although Guangzhou friendship was signed at the beginning of the West Tower project, it was announced that the location of the branch would be the most high-end in all the friendship stores in Guangzhou, with the core of the top international brands.

But yesterday, reporters saw in the friendship store of west tower that although there were many "expensive goods", the mainstream brands were absent, including Bubberry, Cartie and other brands in the east store of the friendship mall.

The first floor of the tower has C haum et beauty, fashion jewelry Pandora and other luxury goods, but the overall grade is not as good as the East Mall of friendship mall.

Besides the famous businesses such as Guang Bai, Ji Ji Dao and Suning Appliance, Gao de land is also opening up the famous clothing brand UNIQLO of Japan.

Luxury goods operators:

Zhujiang New Town is the next expansion target

Some industry insiders who have been in the luxury line brand for many years also told reporters that the first line brand stores not only consider location, but also attach importance to the management ability of the market operators.

The person also said that due to the consumption power of the mainland China, the layout of the first-line brands such as LV, GUCCI and Prada in the mainland of China is two or three, and will not blossom like Hongkong. Guangzhou is no exception.

Therefore, a number of well-known first-line brands signed by Taigu Hui project are more cautious for entering the Pearl River new town.

"However, with the further development of the domestic economy, a number of first-line brands will also expand their efforts to expand in China.

Zhujiang New Town will be the next target for further expansion of the first-line brand in Guangzhou.

Huang Huajun also said: "the prospect of the Pearl River new town business district is good, but at present many high-grade properties are still being built and improved, and the popularity is not enough. It takes time to form a mature business atmosphere. It is believed that the next shopping mall will not be able to recruit international top brands at the beginning of the opening."

Huang Huajun also pointed out that at present, many shopping malls in Zhujiang New City will target investment targets in high-end brands, but even if the business circle is mature, whether we can recruit top international brands will depend on the operation capacity of the shopping malls.