China's Luxury Brand Is Actually Manufacturing Poverty.

China is a developing country, but China is a developing country. Luxury goods Consumption growth is the first in the world.

China has become the world's second largest consumer of luxury goods. According to the data released by Goldman Sachs in December 24th, China's luxury consumption in 2010 was as high as 6 billion 500 million US dollars, the first growth rate in three consecutive years. The Ministry of Commerce predicts that by 2014, China will become the world's largest luxury goods market, accounting for about 23% of the world's total. This is global luxury. brand The gospel is not the gospel of China to boost domestic demand.

Consulting company Bain announced in December this year, China's 2010 luxury market survey, the Chinese luxury goods consumption in 2009 68 billion 400 million yuan. The global financial crisis is in the ascendant in 2009. Sale The amount fell by 8%, but it began to surge in 2010, and the Chinese high consumption class was extremely successful.

Strong market growth indicates that the domestic luxury market outlook is still improving in 2010, and the annual growth rate is expected to reach about 23%. In the future, luxury consumption in China will remain optimistic. Goldman Sachs estimates that the number of people willing to spend luxury goods in the next five years will rise from 40 million to 160 million.

Luxury is an alternative symbol of the rich and poor society. China's luxury consumption will not be a means of redistribution of wealth as some manufacturers claim. On the contrary, China's manufacturing industry is only a silent, poor manufacturer behind the luxury brand. China will never shine because of the prosperity of luxury goods. China is a luxury for many generations and will not become a share of wealth.

At present, the global luxury brands are concentrated in Europe. It is the resurgence of the western traditional luxury culture and hierarchy in the increasingly widening gap between the rich and the poor, which is not conducive to the integration of traditional Chinese elegance culture into the mainstream society. On the contrary, the high income earners who lack Chinese cultural tastes are more interested in Western luxury goods, and the more high-end local brands are marginalized. Considering traditional Chinese brocade, silk, or displaying it in cultural museums or listing in stalls, it is impossible to revive on the road of brand.

A developing society needs a gradual increase of consumption, rather than a market that is separated by low-end and high-end consumption. China's consumer market is becoming more and more unbalanced: first, the total retail sales of consumer goods are rising, but the proportion in GDP is decreasing; two, government consumption is increasing, while household consumption is decreasing, and urban consumption is greater than that of rural residents.

In July 2009, Ma Jiantang, director of the National Bureau of statistics, said that the investment rate in China has been rising continuously, rising from 22.2% in 1952 to 43.5% in 2008, an increase of 21.3%. The consumption rate dropped from 78.9% in 52 to 48.6% in 2008, down by more than 30%. In the 56 years of 1952-2008 years, consumption grew by 46.7 times, with an average annual growth of 7.7%, while investment increased 187.5 times, with an average annual growth rate of 10.6%.

In terms of consumption, the proportion of household consumption to GDP expenditure has been decreasing year by year, and government consumption has been increasing. The downward trend of household consumption is obvious. The proportion of government consumption in GDP expenditure is relatively stable, showing a gradual upward trend. From 1979 to 2007, the average annual consumption of rural residents increased by 5.7%, the average annual consumption of urban residents increased by 11%, and the annual growth of government consumption was 11.2%. In the consumption expenditure of residents, the proportion of urban residents' consumption has increased, and the proportion of rural residents' consumption has declined. The proportion of urban residents' consumption expenditure to household consumption expenditure increased from 31.1% in 52 to 74.4% in 2008. The proportion of rural consumption expenditure dropped from 68.9% in 52 to 25.6% in 2008.

According to the data of the National Bureau of statistics, in 2009, the National Bureau of Statistics announced today that the total retail sales of consumer goods in 2009 totaled 125343 billion yuan, an increase of 15.5% over the previous year, and 68 billion 400 million of the luxury consumption was not high. In the 40 million consumer group, the average person was only 1710 yuan, but if the consumer group rose to 160 million in the 5 years or the consumption per capita rose, a large part of the growth consumption would flow into the luxury sector.

The lack of consumption in China is related to the decline in the proportion of GDP. The inflation pressure exists and the general public consumption has not made any fundamental progress. The growth rate of luxury consumption is thriving. This shows that China's distribution mechanism is unbalanced. Through the market of capital, real estate and other markets becoming rich overnight, the income tax policy of distorting and robbing the rich and helping the poor has gained a steady source of luxury consumption.

China's consumption is growing, and the internal consumption imbalance is aggravating. The growth of domestic demand is weak, and the consumption of luxury goods symbolizing identity level is increasing. Finally, China is a phenomenon of weak domestic demand, a weak consumer country and a weak brand country. If the prosperity of luxury consumption becomes the symbol of the rise of China's domestic demand after the sound economic and cultural development, we applaud it, but now it has become a symbol of the gap between the rich and the poor and the sluggish domestic demand, which is deeply worrying.