Shishi Shoe Enterprises Year-End Promotion Overall Weakness

"Clothing capital" and "brand capital" can always enjoy the benefits of these two titles when returning to the workers in Shishi and Jinjiang.

After entering the new year, the homecoming began to "frantically" sweep the goods, and the "home economy" suddenly increased. But according to the reporter's observation, compared with Jinjiang, Shishi shoes and clothing enterprises are generally powerless in promoting sales.

Size shoes and clothing enterprises promotion

On the 14 th of this month, Shishi 2011 spring festival will be officially launched. Although there are more than 10 days to go, there are already a few migrant workers who have started buying tickets back home. Recently, apart from their luggage, most of them are carrying stone lions, some brands of shoes and clothing enterprises in Jinjiang and LOGO shopping bags. "Every year, some brands of clothes will be brought home to the elders, which is cheaper."

Li Xianda of Bozhou, Anhui, has worked for four years in Shishi. Buying some brand shoes and clothes has already become a "fixed action" at the end of the year. "Before this year, the family also explained that they should bring one or two pairs of rich and precious bird shoes home."

In Shishi, there are many other workers who share the same idea with Li Xianda.

"Buy 600 yuan to 300 yuan", "the lowest 60 percent off", "buy one get one, the lowest 70 percent off"...

On the eve of new year's day, more than 10 Shishi brand shoes and clothing enterprises, including the riches and birds, shoes, wood, and Hao, are pmitting the news of "year-end price" through various forms.

After the new year's day, in addition to the downtown area, which continues to be the "hot zone" for the promotion of shoes and clothing manufacturers of all major shoe and clothing brands, there is also a "promotion corps" near some industrial parks and areas gathered by migrant workers.

In the golden long road, the long distance passenger pport vehicle must be promoted. The promotion clothing is the one on the left side of the road and the one on the right. "No one wants to miss the last wave of sales before the Spring Festival."

The salesperson of Fu Gu bird shoe discount shop said that as long as the price of brand shoes and clothing is as low as 70 percent off, it is still very tempting for returning workers.

Promotion of Jinjiang enterprises is more effective

40 minutes, the whole "pay" team basically did not move, everyone holding at least 3 clothes, more than 7, 8 pieces...

These clothes are not free, but they are also almost free.

Last month 15, in the production base of a brand men's clothing enterprise in Jinjiang, Mr. Zhou has gone through such a situation. "It's really horrible. It's the first time to see such a battle. People who don't know it think it's free."

Why is it so? It was ninety percent off take-off.

According to the introduction, the cotton padded clothes priced at the price of 1699 yuan are sold for only 260 yuan, and the jacket priced at 1299 yuan only sells for 230 yuan.

Mr. Zhou said he would not go in if he was a franchised store.

For the grand occasion of snapping up, some Sina micro-blog users who live in Quanzhou have also taken pictures and commented.

The "5 low key De," said his friend, "90 percent off, God!

Ling Bo, who is known as "charming person", said, "to go to a garment factory to buy clothes and get 20 satisfactory products, everyone at home has a share."

The "waris2010" blogger said, "to buy clothes here, wait in line for nearly an hour, God!" said the friend of the "Yu Gu Ju". "Spectacular, only 0.5 - 70 percent off, the crowds!"

It is understood that even consumers from Fuzhou, Xiamen, Longyan and Zhangzhou rushed to the scene for shopping, and some even said that the year-end clearance of the brand was the "Gospel of the Fujian people".

Not only is this men's wear brand, it is understood that there are two brands of sporting goods enterprises in Jinjiang are also in the "jump price" to eliminate inventory, the lowest is ninety percent off, but broken code more.

Similarly, the phenomenon of "crowded" and "paying the bills" for a long time has also occurred.

Insiders said Mr. Fang.

"Good sales promotion" has many advantages.

For shoes and clothing manufacturers, inventory is a headache. Although it is "fast fashion" now, "zero inventory" is not realistic for traditional production enterprises. "Through the promotion season at the end of this year, we can solve some inventory problems."

Fang said that the Jinjiang men's wear brand started the promotion in this form three or four years ago.

Take the present stage as an example, the promotion time is from December 15, 2010 to January 25, 2011, a total of more than 40 days. According to the calculation of 500 people per day and 200 yuan per person's minimum consumption, the whole sales promotion period has at least 4 million yuan income. But according to the staff of the brand men's clothing, in the recent two or three years, this promotion season can bring tens of millions of yuan of income every year, and all are cash flow. The sales promotion spot cannot be swiped.

Fang believes that Shishi brand shoes and clothing enterprises can also be "generous", and refer to the practice of some brand enterprises in Jinjiang to attract local consumers.

Wang Zhifang, Secretary General of the Shishi Association for quality and technical supervision, said that Shishi also has its brand clothing such as the likes of Fort DIN, CABBEEN, riches and birds, and Costa. If it can also be promoted at a low discount, it can be said to be a plus at one stroke -- increasing cash flow, expanding brand influence and bringing benefits to workers in their own businesses. "But this needs a process."