Wenzhou Shoes And Clothing Enterprises Try High Quality Customized &Nbsp; &Nbsp; Win The Market With Service.

A set of tailored suits is 180 thousand yuan; a pair of hand-made shoes is nearly 30 thousand yuan.

January 4th, this is our shoe and clothing.

Transformation is customized, only 20 pairs of shoes a day.

Wenzhou Ouhai Kangtai Shoes Co., Ltd. is an old shoe factory, equipped with many advanced assembly line equipment, specializing in men's shoes production and processing for more than 20 years.

But a few years ago, the business owner decided to make the pition. He stopped the original more than 200 workers' processing line and became the NILIDA manual shoe research and development center with only 30 technicians.

According to the briefing, the completion of a pair of hand-made shoes has more than 300 processes, NILIDA custom department more than 30 technicians, one day can only produce more than 20 pairs of shoes.

But shoes are expensive, and the most expensive pair is 28800 yuan.

So far, NILIDA has made leather shoes for nearly 2000 customers.

Lin Jiashen, manager of NILIDA handmade shoes research and development center, said that making advanced shoes is not for running, but for slow work.

And sales mainly rely on good reputation to retain customers.

The whole sales mode and management concept are completely different from the previous processing plants.

Shoes and clothing brands are involved in high-end customization.

Recently, Xia Meng Yi Jie Garments Co., Ltd. has been promoting the custom tailor in many newspapers for many days.

In fact, many clothing brands in Wenzhou have been presumed many years ago, but in the last few years, mainly in 2007 and 2008, the emphasis on customization is becoming more and more high.

According to legal person, Jordan and other enterprises responsible person, in recent years, the demand for high-end customized customers is increasing. Therefore, the company is paying more and more attention to this aspect of business.

The news bird group has launched the "CARLBONO" brand since 2007. The price of the suit in the shop ranges from 6800 yuan to 180 thousand yuan.

Zhou Wei, assistant vice president of Zhejiang AOKANG footwear Limited by Share Ltd, said that AOKANG has also started testing water customizing business in recent years. Apart from ordinary customization, the proportion of high-end customization is also increasing.

Not only customized products, but also customized services.

"When a customer in Beijing first came to the store to customize clothes in 2008, not only did he spend about 1000000 yuan, but he also brought many friends to make it."

According to Zhan Weifeng, general manager of CARLBONO, since the opening of the first custom shop in Shangri-La, Beijing, business has increased by more than 30% every year. In Beijing, more than 200 customers have been accumulated in Beijing, and several customers have accumulated about 1000000 yuan in total consumption.

Mr. Wang, a boss of stainless steel business in Wenzhou, is a senior follower.

When Wenzhou's advanced customization is not yet popular, he is already doing it.

Whenever he travels abroad, he will look for custom shops, clothes and shoes.

He said that although it is not expensive to wear, it is the most important thing to wear comfort yourself.

According to reports, in recent years, the brand of Wenzhou shoes and clothing is becoming more and more sophisticated for high-end customized services.

All customer data consumed in high-end custom brand stores will be imported into the VIP system.

CARLBONO official website also posted value-added services such as lifetime free maintenance and terminal free modification.

Zhan Weifeng said that CARLBONO at least two professional shop assistants in each custom shop, and all businesses were checked by the Italy craftsman Giovanni Neglia himself.

Especially in terms of standardized services, the requirements are much higher than that of ordinary stores. All the professional knowledge, service language and volume teacher's actions of the waiter are all standardized training.

Insiders say that this kind of personal and personalized service has made high-end customization more and more popular.