2010 Two Of Clothing "Network": There Is No Experiential Shop For Counters.
All the time Clothing net sales The biggest obstacle is the process of trying on clothes. With the rapid development of webpage making technology, the pictures taken through 360 degrees of different angles and by clicking can zoom in to see the details of the online products at any time. For example, the lining material of the garment, the details of the stitching side of the skirt and the bottom design of the shoes, the virtual reality experience is gradually enriched.
In fact, it has long been said that all technologies are tools, not results.
But the key is whether technology can be applied to services properly.
If this problem is solved, other problems will be solved.
For entrepreneurs,
business model
It often determines success or failure.
After 8 years of development,
Zbird
It is the largest diamond B2C website in the country, with an annual sales volume of 400 million yuan, with an average growth rate of 177%.
The model adopted by diamond birds is the combination of online and offline sales.
In the first experiential shop opened by diamond birds, sales in that month doubled 5 times.
There is a very big difference from traditional jewelry shops. People at the diamond bird experience center see a few computers instead of counters and merchandise.
"In those days when the website launched promotional activities, the huge volume of visits and the volume of orders made the company's servers overburdened." in the mind of Ding Jianjun, the general manager of the good underwear network, although the standardization of underwear is more obvious than other clothing categories, the mode of placing orders online and trying them out in the store is a necessity of market development.
- Related reading
2010, One Of The "Net Things" Of Clothing: Endorsement Of Rebellious Men And Big Women.
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