300 Thousand How To Spend The Sponsorship? (Chart)

A young man Designer Brands can easily spend large sums of money because there are too many places to spend. $300 thousand CFDA/Vogue fashion There are few and many funds. How will the winner of this year's Billy Reid spend the money?

 

More than a month ago, the United States Designer Billy Reid Happy to win CFDA/Vogue Fashion Fund 。 He had a $300 thousand prize in his pocket. He didn't show up in Paris. Oscar The red carpet introduced the new clothes and did not invite his friends to eat and drink to celebrate it. "One day, I did say that there was going to be a party." Reid said. He runs his own business in Florence, Alabama. Men's wear and Women's wear Business.

　　
A young man Designer Brands can easily dissipate large amounts of cash. Design Teachers will have to pay for the production of a season's clothing and start making samples for the next season. This will make them shy, unable to develop new products or open new stores. But $300 thousand is enough for designers to do well.

　　
Reid is designed elegantly. Men's wear And famous for it. He started his own clothing business as early as 1997, but soon after the "9. 11" incident, the brand closed down. Later, he moved to his wife's hometown, Florence, Alabama. For a long time, he was struggling to support it through the zero bill. In 2004, he opened three stores in Florence, Houston and Dallas with his business partners from Texas and monopolized his designs.

　　
Reid thinks, "this allows us to design a ready-made garment series according to our own ideas, and can participate in the construction of various stores and communicate with customers in person."

　　
Today, he has six stores (New York, Nashville and Charleston shops have been opened) and almost 50 employees, 20 of which work in Florence's headquarters, including his design studio and distribution warehouse. Two years ago, he set up a wholesale business, and according to him, this year's Internet sales were excellent.

　　
"The slow pace of development will certainly limit your pace, but it also gives you time to learn from your mistakes. It is the most important thing to spend money in the right place. If you want to save money, you have to create your own brand, so do it. You must take this step boldly. "

　　
Reid has gone to New York 27 times by air this year. His plan is to open a showroom in Manhattan with $300 thousand (he has taken an old garage near the New York store) and opens a new independent warehouse in Florence. "It sounds boring, but it can greatly improve efficiency," Reid said. He also recruits new people to focus on product research and development. Now he designs, proofs and produces with five designers. "In small companies, it's hard to separate things from doing things. As a result, you have to do everything. The money came at the right time. "

　　
In 2010, the other two winners of the CFDA/Vogue fashion foundation, Prabal Gurung and Eddie Borgo, received $100 thousand per person. "The money was directly invested in the production of the spring series - paid to factories and suppliers." Gurung, who specializes in making skirts. He added that he would spend some of his money on the first holiday series and perhaps open a showroom in Europe. After the award, many foreign retailers have contacted him voluntarily. Gurung said, "it makes you turn from a new designer to a new designer of concern."

　　
Borgo is a jewellery designer. His $100 thousand has not yet been spent. With his 5 small team in a 400 square meter studio, he looks forward to having a bigger job space and wants to hire more people.