Hong Jinshan, Chairman Of The Left Bank: The Promoters Of The Wave Of Dress Protection

Now?

Act as

In the spring of 2010, Hongjin, who was invited to Beijing, was still asked to talk about environmental protection. In the spring of Beijing, which gathered in the industry gathering in the past year, the industry went over to Hongshan Jinshan to inquiries about the trip to Copenhagen on the left bank. Some people "stubbornly" reminded Hong Jinshan that the left bank was the only clothing company that issued an environmental appeal in the Copenhagen world climate conference.

At this time, Hong Jin Shan is trying to weaken. For him, the past has passed and can not carry too much weight.

In fact, Hong Jin also hopes to show the upcoming environmental protection measures on the left bank - a series of environmentally friendly, low carbon clothing will soon be on the shelves, as well as the efficient integration of environmental concepts and left bank operations.

At Check Inn Hotel, our reporter saw Hong Jinshan. At that time, we tried to explore the "conflict" between the low-carbon and environmental protection road and the development of the whole industry, and how to solve the current difficulties caused by low carbon development to domestic garment enterprises.

However, Hong Jin didn't answer directly at the beginning.

What he strongly emphasizes is that environmental protection is consistent with the concept of left bank.

"Environmental protection is the competitiveness of the left bank."

He also hopes to deepen the competitiveness of the left bank from his environmental perception and prove that clothing management is feasible in low carbon and environmental protection.

"Everyone is commending us for promoting environmental protection at the world climate conference in Copenhagen. What I want to say is, in fact, outside Copenhagen summit, the local environmental protection is worth studying and learning."

Hong Jinshan said: "we launched a signature campaign to save the planet in a park in Copenhagen, and the effect of this signature campaign was unimaginable.

Small to eight or nine year old child, aged more than 70 to old, even the police on duty nearby rushed over to support this activity, regardless of age and occupation difference.

Therefore, let us take the natural conditions to think of the domestic situation. Can you imagine domestic civil servants spontaneously holding or participating in such activities? "

"In Copenhagen, we saw something about environmental protection. When the climate conference was held, the local temperature was about 4 degrees below zero. However, they had more bicycles than motorcyclists. Obviously, local residents had enough money to buy cars, but this did not prevent them from planning to build a bicycle Expressway in 2012.

This makes us feel unthinkable, and let us see the potential for development in related fields in China. "

So, these unthinkable make Hong Jinshan's confidence and make him feel that it is feasible to carry out China's environmental protection clothing.

Build green competitiveness

The left bank began to promote environmental protection clothing in 2006. At that time, it was very difficult to make such clothing. This difficulty is still "printed" in Hongjin's heart.

"At that time, it was very difficult for everyone to agree.

The public does not understand the meaning of these two words.

The price is too high for many consumers to understand. "

Hong Jinshan said, "it can be said that this is a process, for us, it is from the single product to the serialization product process."

Specifically, the main obstacles of environmental clothing at that time were reflected in the price and technological strength. Because of the factors such as higher cost of materials, higher cost of labor and other factors, the consumers need to bear higher cost of clothing.