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How To Design Exhibition Rationally

2011/1/5 16:54:00 84

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Fair Design Exhibition

An enterprise should take part in it.

Exhibition

Gathering must be innovative and practical for the exhibition.

Design

。

The designer must understand that the exhibition design is an important part of the exhibition work, but it is not the whole work of the exhibition. It must be understood that the exhibition design is not the purpose of the exhibition, but only the means to achieve the exhibition purpose; it must be understood that the exhibition art expresses the intention of the abstract exhibition with concrete means, and then cannot be obliterated by art.

Exhibition function

First,

Purposeful

Principle

exhibition

Plan

The choice starting from the exhibition target is implemented in the realization of the exhibition target, which is reflected in every detail of the design.

The exhibition targets the direction and content of the exhibition planning, so that the exhibition activities can be targeted.

Of course, the choice of exhibition objective is not random. It is also the result of scientific planning, but once selected, it runs through the whole exhibition activity and guides the whole exhibition campaign process.

In this sense, modern exhibition design has a clear purpose.

Purposeful

Principle

Designers should deal with the following relationships:

1. handle well the relationship between exhibitors and designers.

The exhibition design requires designers not to create a work of art according to their own ideas, but requires designers to use technology and creativity to reflect and show the intention, style and image of participating enterprises, so as to achieve the desired purpose and effect of participating enterprises.

2. handle the relationship between exhibition and trade well.

The booth reflects the image of the participating enterprises, attracts the audience and impresses the impression. The exhibits can embody the characteristics and advantages, and are convenient for visitors to see, which is a successful design.

If it is a publicity exhibition, such a design will achieve its purpose.

But if it is a trade fair, the design has not yet reached the final goal.

At trade shows, exhibitions are a means of trade.

The exhibition booth is the environment for exhibitors to carry out trade work. The booth itself is not an end. Similarly, exhibits are tools for exhibitors to launch trade, and the exhibition itself is not an end.

3.. Handles the relationship between art and Exhibition well.

Regardless of the design techniques and techniques, no matter what background (including exhibition frames, props and decorations), the main character is booth and exhibits.

The content of the exhibition should not be restricted by the way of expression, and the design should not be ignored.

Design is not about how much money is spent, but whether it is in line with art.

standard

It depends on whether the exhibition booth can show the image and intention of the exhibitors and attract visitors' attention. Can the exhibits reflect the characteristics and advantages?

4. handle the relationship between exhibition design and other work of exhibition well.

Designers must understand that the environment and conditions for exhibiting enterprises can be provided through design, and the work of coordinating and propagandists and advertising personnel may also be necessary.

Others may not understand the real purpose of the exhibition.

For example, it is easy for advertisers to identify the exhibition as "three-dimensional advertisement".

Designers should pay attention not to make the exhibition part of advertising or other work, to ensure that the exhibition's marketing function and trade function.

The success of the exhibition design is to help and support the exhibition to achieve overall rather than partial success.

Two.

Artistry

Principle

The exhibition design should be artistic.

The artistry of exhibition design is manifested in several aspects.

1. the booth is attractive.

The booth is attractive, pleasing to the eye, giving people good feeling and impressing people.

There are many factors in the design of the booth. It is necessary to combine these factors with artistic methods so as to produce the best visual effects and good ones.

Psychology

Effect is the basic requirement of exhibition design.

2. the booth reflects the image of the exhibitors and conveys the intention of the exhibitors.

If a participating company is a large company, it can not be designed as a street vendor image; if the exhibitors want to show their dominance in the aviation field, they can not design it as a model toy factory.

Designers need to have some artistic skills. They need to rack their brains to show Abstract exhibition ideas with specific means.

3. the exhibition booth can attract the attention of visitors and arouse their interest in visiting.

In the competitive and colorful environment, the audience is the key to the exhibition.

This determines whether the booth has attracted the audience or lost this potential customer.

Therefore, the exhibition booth should be conspicuous and should arouse people's interest.

We should pay attention to artistry in designing work, but we should avoid being flashy.

That is to say, the visual effect of design is very good, but it does not express the artistic conception.

Psychology

Impression and interest in visiting.

Without artistic conception, the design that can not produce mental effect is art, not art.

Three.

Functionality

Principle

There are several aspects to be considered in the exhibition design:

1. external functions

The exhibition booth should not only display products, attract customers, but also help the exhibition booth personnel to promote, publicize, investigate, communicate with the audience, and negotiate with customers.

All these work must have corresponding space, location,

equipment

All designers are required to make reasonable arrangements according to their needs and conditions.

The corresponding functional areas include inquiry area, exhibition area, reception area, negotiation area and so on.

One of the problems that can easily arise in design is that the exhibits, decorations and flowers are too full to cause visitors to be unable to approach the booth or to browse on the booth. The two is to negotiate regional unsatisfactory and lose some potential customers and trade opportunities.

The exhibition can not replace communication, nor should it impede communication.

2. internal working function

If the exhibition is large, it is necessary to consider the arrangement of offices, meetings and other venues.

The corresponding internal work areas include offices, conference rooms, tool rooms (maintenance rooms), etc.

3. auxiliary function

The booth personnel need rest and diet. The information and supplies of the exhibition stand need to be stored and stacked.

Auxiliary areas include lounges, storage rooms, etc.

In many cases, the exhibitors are small companies, occupying only 9 square meters.

standard

Exhibition booth。

Because of the limitation of design ability and area, it is impossible to consider a lot of areas.

But even so, we must consider the basic functions: visitors can walk up to the booth to see the exhibits, customers can sit down to discuss business, and there is a corner in the booth where they can store things.

A good exhibition design should not only be "good-looking" but also "easy to use". It should help the exhibiting staff to carry out their work and help them to achieve their goals.

Four.

Scientific nature

Principle

Exhibition planning is a creative thinking activity, but it is by no means arbitrary, but with strict scientific nature.

First of all, the exhibition planning must follow certain procedures: before taking the exhibition propaganda action, it must be right.

market

Conduct a thorough investigation and Study on the situation, consumer attitudes, social environment and competitors' situation; then, make a comprehensive analysis based on the information and information available, identify the key points of the problem, determine the exhibition objectives, formulate the exhibition plan and its specific implementation plan, and finally evaluate the exhibition effect until the exhibition objectives and marketing objectives are achieved.

The scientificalness of exhibition planning is also reflected in the fact that exhibition planning is a process of interdisciplinary fusion of scientific knowledge.

Psychology

On the basis of many disciplines such as science, communication, marketing, system theory and cybernetics, with the help of modern advanced technology such as computers, the exhibition enterprises will provide the basis for exhibition decision-making and the best action plan for the exhibitors, so as to achieve the best economic and social benefits.

Five.

flexibility

Principle

Due to the increasingly fierce competition, the demand level and structure are constantly updated.

market

The environment is changing rapidly.

In this case, even the most appropriate exhibition plan will be caused by

market

The environment, constraints and influence factors have to be adjusted.

On the one hand, modern exhibition planning reflects its scientific nature, and at the same time, it has considerable flexibility.

This is mainly due to the fact that the modern exhibition planning process is not a one-way decision-making process, but a two-way circulation decision-making process.

From the beginning of the exhibition research to the final exhibition effect evaluation, aiming at

market

And the change of consumption response can adjust and correct the plan in time, so that the whole exhibition planning activity can maintain full flexibility.